Author Archives: DAC

US Search Awards 2018: Behind the Nomination

The US Search Awards is regarded as the premier celebration of SEO, PPC, and content marketing in the United States. It celebrates and rewards the expertise, talent, and achievements of the search industry. DAC is thrilled to announce that we have been nominated in the Best Integrated Campaign category for our work with TaxSlayer on […]

Four Key Takeaways from Lean In Canada’s Women and Entrepreneurship Event

Last week DAC attended Lean In Canada’s monthly speaker and networking event. This month’s theme was Women and Entrepreneurship: How to Lead and Succeed. The event took place at the Art Gallery of Ontario in downtown Toronto, and the panelists included CBC weather anchor and reporter Karen Johnson; Tanya Walker, founder of Walker Law; Christine […]

The UX of Voice User Interface (VUI): What it Means for Brands

In the last few years, Voice User Interface (VUI) based personal assistants, like Google Home, Amazon Echo, and Siri have become a familiar part of our daily lives. Thanks to improvements in voice-recognition accuracy, VUIs allow better hands-free operation, especially when we’re not reading. We don’t have to read a screen while we are speaking […]

The Drum Puts the Spotlight on DAC’s Brand Refresh

UK-based global marketing publication The Drum has taken note of DAC’s brand refresh and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look—and where the agency is going next. DAC is growing and the new branding reflects that—the expansion of our footprint to 13 offices in six countries, as well […]

Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail

DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains in traffic and engagement by 24% and 10% respectively. Bridgestone and DAC saw an opportunity to improve efficiency and customer experience by aligning […]

A Bright Future is Here

Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive revolutions—technology, media, data—and continue to do what we do best: connect brands with customers all the way down to the hyperlocal level. So […]

Landy Awards 2018: Behind the Nomination

DAC Group was in good company at this week’s Landy Awards, hosted by Search Engine Land. Our work with two of our favorite clients earned us finalist status in two categories – Best Integration of Search into Cross-Channel Marketing (TaxSlayer) and Best Overall SEM Initiative, Enterprise (Bridgestone). While we didn’t take home the trophy this […]

DAC Group Wins SEMPO Award for Best Paid Search Campaign

The team behind our work with Bridgestone Retail Operations (BSRO) has been recognized with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a variety of both online and offline activity. Bridgestone Retail Operations (BSRO) has been a […]

DAC Group Offers Local Presence Management (LPM) on Microsoft Azure

As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC’s local presence management platform is now powered by Microsoft Azure, helping to ensure that clients’ online business information is accurate and visible on all major websites […]

DAC Group Launches New Reseller Partner Division ConvergenSEE™

DAC Group, the leading digital agency focused on location-based solutions and hyper-local marketing for enterprise brands, is proud to announce the formal launch of ConvergenSEE, our white-label reseller partnership division. ConvergenSEE is built to provide industry leading location-based technology solutions to agencies, publishers, and media companies. The ConvergenSEE product set includes a white label technology […]