Author Archives: DAC

Local Search Masterclass recap: How financial brands can drive customer acquisition and retention during re-openings, and beyond

Reopening can be complicated for businesses with distributed local footprints, especially in the highly regulated financial services industry. That’s why we hosted a Local Search Masterclass to help industry marketers get the most valid information in front of their audiences as they look to return to physical locations. Some key insights in this masterclass included: […]

Impromptu debate: Google’s free Shopping ads

Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for advertisers. Never ones to shy away from debate, DAC’s Kyle Harris (Director of Local Optimization) and Brian Coccaro (AVP of Paid Search) sparred with one another […]

Round table recap: Marketing leaders share their pandemic insights

The word “disruption” has taken on new meaning for businesses amid the COVID-19 pandemic. It no longer refers to iconoclast brands tearing up industry norms, but to the fact that the pandemic has reset organizational plans and strategies all over the world—and reinvented marketers’ roles in the process. To discuss those changing roles and understand […]

Digital media in a COVID-19 world

By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If so, which tactics and how much money should they spend? Does their messaging need to change? Will it seem self-serving or artificial to […]

Live from their living rooms: Adobe Summit 2020 highlights

The Adobe Digital Experience Conference is a major annual event in our world. Usually, it’s a massive extravaganza (last year’s was held in Las Vegas) that brings together thousands of top industry professionals through offline collaboration, networking, entertainment and social events. But 2020 is different in so many ways, and so was the 2020 Adobe […]

How to be data-driven in a crisis

In times of extraordinary change, how should businesses navigate and interpret the massive quantities of data coming their way? Here at DAC, our strategic planners, analysts, and insights specialists spend all day every day interpreting numbers. But what happens when those numbers suddenly seem to become irrelevant in times of massive upheaval or change? Right […]

DAC statement on COVID-19

As communities around the world grapple with a global pandemic, DAC has taken precautions to ensure the safety of our staff and partners, and, importantly, to deliver on our commitments to our clients. With the evolving COVID-19 situation, we have been following the advice of local authorities and health professionals as it relates to workplace […]

Webinar highlights featuring Forrester: Brand and performance marketing

Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and marketing funnel. Brand marketing influences awareness and supports brand reputation, whereas performance marketing is focused on conversion. Yet they often compete within an organization for […]

Oscars 2020: Retail marketing lessons from the red carpet

The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and worst-dressed stars on the red carpet this year?  As digital obsessives and avid pop culture consumers, we tend to watch […]

Digital Marketing 2020: 5 ways your strategy needs to evolve

Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should be paying attention to—in the year 2020. Here are the top five trends that are shaking things up as we kick off a new […]