Author Archives: DAC

DAC statement on COVID-19

As communities around the world grapple with a global pandemic, DAC has taken precautions to ensure the safety of our staff and partners, and, importantly, to deliver on our commitments to our clients. With the evolving COVID-19 situation, we have been following the advice of local authorities and health professionals as it relates to workplace […]

Webinar highlights featuring Forrester: Brand and performance marketing

Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and marketing funnel. Brand marketing influences awareness and supports brand reputation, whereas performance marketing is focused on conversion. Yet they often compete within an organization for […]

Behind the Headlines: Looking at another pizza the problem

Another week, another tale of woe for brick-and-mortar businesses. This time, we learned that British restaurant chain PizzaExpress was at risk of folding, following in the footsteps of Jamie Oliver’s Italian restaurants and long-established travel operator Thomas Cook. PizzaExpress ended 2018 with a staggering $1.37bn of debt, resulting in the company spending more than $112m […]

Behind the Headlines: Is time running out for the big boys?

This week the world of tech presented us with a couple of mouthwatering heavyweight showdowns: Google Shopping vs. Amazon, and TikTok vs. Facebook. Are the champions’ reigns at an end? Will we see new kings crowned in ecommerce and short-form video? There’s only one way to find out… FIGHT! Google as the underdog? Not for […]

New VPs at our Toronto, Montreal, and Chicago Offices

It’s not only the leaves that are changing this season—we’re welcoming three new faces to our talented office leadership team. Adam Luck joins as VP/GM of our Toronto and Vancouver offices, Sonia Allard is VP/GM of our Montreal office, and Mark Provenzano has been appointed VP/GM of DAC Chicago. Adam has a wealth of leadership […]

OMMA Awards 2019: And the Winner is… DAC!

We did it! We brought home the gold in two of the three categories in which we were finalists at the 2019 OMMA Awards. Good job we dressed for the occasion and practiced our acceptance speeches… What did we win and how did we do it? The Online Marketing Media and Advertising Awards honor agencies […]

Forrester Names DAC Among the Most Significant Performance Marketing Agencies

Influential research and advisory firm Forrester has named DAC a contender in The Forrester Wave™: Performance Marketing Agencies, Q3 2019, citing us for bringing a unique offering to multilocation brands. Nasser Sahlool—Vice President, Client Strategy—is delighted with DAC’s inclusion. “To be recognized as a contender in the Wave, and to have our unique offering specifically […]

Dust Off The Tux! We’re Finalists for 3 OMMA Awards

They say good things come in threes, right? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three categories at the 2019 OMMA Awards. Our longstanding partnership with Fit4Less—one of North America’s leading low-cost gyms—has been recognized with a nomination for the OMMA Award for Website: Pharma/Health/Wellness, while […]

Google’s ‘Privacy Sandbox’ Invigorates Data Transparency Debate

Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is harvested, they’re rarely willing to pay for ad-free website access. Advertisers, for their part, still require access to user data to justify their […]