Author Archives: DAC

Forrester Names DAC Among the Most Significant Performance Marketing Agencies

Influential research and advisory firm Forrester has named DAC a contender in The Forrester Wave™: Performance Marketing Agencies, Q3 2019, citing us for bringing a unique offering to multilocation brands. Nasser Sahlool—Vice President, Client Strategy—is delighted with DAC’s inclusion. “To be recognized as a contender in the Wave, and to have our unique offering specifically […]

Dust Off The Tux! We’re Finalists for 3 OMMA Awards

They say good things come in threes, right? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three categories at the 2019 OMMA Awards. Our longstanding partnership with Fit4Less—one of North America’s leading low-cost gyms—has been recognized with a nomination for the OMMA Award for Website: Pharma/Health/Wellness, while […]

DAC Announces Proove Intelligence

What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative, data-driven change for your clients. So, we’re delighted to announce the launch of Proove Intelligence, our specialized analytics practice that activates under-utilized client data to drive iterative, […]

DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019

We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognized for leading DAC’s award-winning SEM program with Bridgestone—an engagement of unprecedented scale and complexity. Felicia’s dedication to the Bridgestone account has […]

The Future of Tech: 4 Key Insights from the 2019 Collision Conference

With 25,000+ attendees from 125 countries, 900+ journalists, 3,750+ CEOs and a long list of speakers from groundbreaking startups and Fortune 500 companies, Collision is one of the fastest growing tech conferences in North America. This inspirational 3-day conference opened our eyes to the necessity of keeping tabs on current technological trends and the evolving […]

Let’s Talk About Voice! Join Us at The Gathering 2019

The continuing rise of voice search is staggering. There are 1.6 billion digital assistants in use; there are more than 1 billion voice searches every month; and half of all searches will be voice by 2020. But what’s happening behind the numbers? At The Gathering, DAC’s ever-curious Nasser Sahlool will reveal all. His partner session, […]

US Search Awards 2018: Behind the Nomination

The US Search Awards is regarded as the premier celebration of search engine optimization, PPC, and content marketing in the United States. It celebrates and rewards the expertise, talent, and achievements of the search industry. DAC is thrilled to announce that we have been nominated in the Best Integrated Campaign category for our work with […]

Google’s Birthday Updates: 6 Changes You Need to Know

Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think about search. We assume there was birthday cake, too. The key changes are focused on personalizing the search journey and enhancing visual search using AI […]

Four Key Takeaways from Lean In Canada’s Women and Entrepreneurship Event

Last week DAC attended Lean In Canada’s monthly speaker and networking event. This month’s theme was Women and Entrepreneurship: How to Lead and Succeed. The event took place at the Art Gallery of Ontario in downtown Toronto, and the panelists included CBC weather anchor and reporter Karen Johnson; Tanya Walker, founder of Walker Law; Christine […]

The UX of Voice User Interface (VUI): What it Means for Brands

In the last few years, Voice User Interface (VUI) based personal assistants, like Google Home, Amazon Echo, and Siri have become a familiar part of our daily lives. Thanks to improvements in voice-recognition accuracy, VUIs allow better hands-free operation, especially when we’re not reading. We don’t have to read a screen while we are speaking […]