Author Archives: DAC

New VPs at our Toronto, Montreal, and Chicago Offices

It’s not only the leaves that are changing this season—we’re welcoming three new faces to our talented office leadership team. Adam Luck joins as VP/GM of our Toronto and Vancouver offices, Sonia Allard is VP/GM of our Montreal office, and Mark Provenzano has been appointed VP/GM of DAC Chicago. Adam has a wealth of leadership […]

OMMA Awards 2019: And the Winner is… DAC!

We did it! We brought home the gold in two of the three categories in which we were finalists at the 2019 OMMA Awards. Good job we dressed for the occasion and practiced our acceptance speeches… What did we win and how did we do it? The Online Marketing Media and Advertising Awards honor agencies […]

Forrester Names DAC Among the Most Significant Performance Marketing Agencies

Influential research and advisory firm Forrester has named DAC a contender in The Forrester Wave™: Performance Marketing Agencies, Q3 2019, citing us for bringing a unique offering to multilocation brands. Nasser Sahlool—Vice President, Client Strategy—is delighted with DAC’s inclusion. “To be recognized as a contender in the Wave, and to have our unique offering specifically […]

Dust Off The Tux! We’re Finalists for 3 OMMA Awards

They say good things come in threes, right? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three categories at the 2019 OMMA Awards. Our longstanding partnership with Fit4Less—one of North America’s leading low-cost gyms—has been recognized with a nomination for the OMMA Award for Website: Pharma/Health/Wellness, while […]

Google’s ‘Privacy Sandbox’ Invigorates Data Transparency Debate

Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is harvested, they’re rarely willing to pay for ad-free website access. Advertisers, for their part, still require access to user data to justify their […]

Hotel Moneyball: Supercharge Your Marketing with Total Revenue

Siloed data is a serious challenge for many hotels. Reservation records may sit in the booking engine, restaurant and bar spend in another system, spa and leisure bookings elsewhere, and marketing activity in separate online advertising and analytics platforms. In a market dominated by online travel agencies (OTAs), how can hotels get more value from […]

DAC Announces Proove Intelligence

What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative, data-driven change for your clients. So, we’re delighted to announce the launch of Proove Intelligence, our specialized analytics practice that activates under-utilized client data to drive iterative, […]

DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019

We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognized for leading DAC’s award-winning SEM program with Bridgestone—an engagement of unprecedented scale and complexity. Felicia’s dedication to the Bridgestone account has […]

The Future of Tech: 4 Key Insights from the 2019 Collision Conference

With 25,000+ attendees from 125 countries, 900+ journalists, 3,750+ CEOs and a long list of speakers from groundbreaking startups and Fortune 500 companies, Collision is one of the fastest growing tech conferences in North America. This inspirational 3-day conference opened our eyes to the necessity of keeping tabs on current technological trends and the evolving […]