Read more from DAC
Who will win this algorithm update: Reddit or AI?
DAC | August 19, 2024
Reddit has experienced a significant surge in search engine rankings over the last year (+446% increase in Top 3 rankings), raising questions about whether the platform will continue to benefit from Google’s latest algorithm updates…
Discover the power of TikTok advertising: Proven strategies for success
DAC | February 3, 2023
TikTok, the short-form video app that has taken the world by storm, has also proven to be a valuable platform for digital advertising. With a highly engaged user base and a range of targeting and…
Google adds “Neighbourhood Vibe” to Maps
DAC | October 19, 2022
Wouldn’t it be nice if Google Maps gave you an instant flavour of the particular area you’re looking at? The platform, after all, is no longer used for driving directions alone—it’s a fully fledged discovery…
5 marketing trends CMOs need to watch now
DAC | September 9, 2022
Having spent literally decades anticipating and implementing new marketing strategies based on industry trends and developments, we know all too well that the CMO role is continually evolving. It’s also a challenge to stay ahead…
DAC turned 50! Highlights from our Next Level celebrations
DAC | August 4, 2022
After 50 years of delighting clients, rising to every challenge, and making unforgettable memories along the way, DAC is celebrating an extraordinary milestone. And celebrate we did! Earlier this summer, we came together in Toronto…
How we’re making every day Earth Day
DAC | April 22, 2021
“We have forgotten how to be good guests, how to walk lightly on the earth as its other creatures do.” –Barbara Ward As we celebrate Earth Day, we are reminded to be kinder to our…
Google’s shift away from cookies and personal ad IDs
DAC | March 9, 2021
In a move that has the industry buzzing (again!) about how we use data to build personalised ads, Google has announced that “once third-party cookies are phased out, we will not build alternate identifiers to…
Google’s quiet move: Responsive Search Ads are now the default format
DAC | February 22, 2021
If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs, are now the default…
Google deprecates broad match modifier keywords: What you need to know
DAC | February 9, 2021
On February 4, 2021, Google announced that it would be deprecating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so let’s explore what it means, the implications…
2021 predictions: How the top 3 data trends can go right (or wrong)
DAC | January 26, 2021
Thought last year was a little crazy? Then hang on to your hat because 2021 might just go down as the most predictably unpredictable year on record (in the world of data analytics, anyway). Unfortunately,…
2021 predictions: 5 imminent trends in UX, UI, and design
DAC | January 12, 2021
Like every digital discipline, design is being steadily reshaped by the “new normal”. Although users may yearn for the beforetimes—familiar click paths, comforting colors—the pandemic has changed the way they interact online, and accelerated a…
2021 predictions: Keep a close eye on these 4 upcoming SEO trends
DAC | January 6, 2021
Meet the new year, same as the old year? If January isn’t exactly turning the page on a crazy 2020—with certain aspects likely to take much longer to improve than we had hoped—we can at…
2021 predictions: Breathe new life into your content after a tumultuous year
DAC | December 29, 2020
As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy. Will 2021 be the year voice search fulfills its…
2021 predictions: 5 developments to factor into your digital strategy
DAC | December 22, 2020
Part three of our predictions series brings us to digital strategy–where decisions are driven by data, research reveals surprising truths, and there’s no such thing as too much coffee. Join us as we pick out…
2021 predictions: Automation, digital TV, and the end of the cookie
DAC | December 15, 2020
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without (third-party) cookies,…
2021 predictions: 3 ways local listings will evolve next year
DAC | December 10, 2020
You don’t need us to tell you that the year 2020 will go down as one of the most disruptive on record. Yet, despite the disruption and disorder, there was significant progress made in a…
Podcasting is the new radio—and it offers priceless opportunities
DAC | October 21, 2020
Like the sense of suspense in an old time radio drama, digital audio has been steadily establishing prominence over the past decade. According to eMarketer, in fact, digital audio accounted for most time spent on…
DAC at Ad Age Women to Watch: Leading innovation during crises
DAC | September 22, 2020
At the Women to Watch conference and awards, Ad Age not only recognises and celebrates the achievements of women who have made strides in advertising and marketing, but focuses on the challenges facing women—and others—in…
4 ways we’re creating a more diverse workplace
DAC | August 26, 2020
Over the last couple of months, DAC’s People and Culture team has taken the time to audit our existing policies, practices, and training. We’ve evaluated how they support our long-held values around diversity and inclusion,…
Local Search Masterclass recap: How financial brands can drive customer acquisition and retention during re-openings, and beyond
DAC | June 16, 2020
Reopening can be complicated for businesses with distributed local footprints, especially in the highly regulated financial services industry. That’s why we hosted a Local Search Masterclass to help industry marketers get the most valid information…
5 reasons why now is the time to invest in content
DAC | June 3, 2020
Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much revenue as they can. For…
3 chatbot myths you can stop believing
Erika Halili | May 26, 2020
Chatbots are disrupting the digital experience, fundamentally changing the way businesses interact with their audiences online. Although originally pioneered for use on ecommerce platforms, this digital technology is fast becoming a popular customer-engagement tool in…
Impromptu debate: Google’s free Shopping ads
DAC | May 20, 2020
Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for advertisers. Never ones to shy away…
Round table recap: Marketing leaders share their pandemic insights
DAC | May 6, 2020
The word “disruption” has taken on new meaning for businesses amid the COVID-19 pandemic. It no longer refers to iconoclast brands tearing up industry norms, but to the fact that the pandemic has reset organisational…
Google Shopping’s free expansion: What it means for advertisers
DAC | April 28, 2020
Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free, organic listings on the…
Enhanced Ecommerce can help your business win—now more than ever
DAC | April 23, 2020
Where on your site are products being viewed? What product colours and sizes are users looking at? Is the product on sale? How many items are customers adding to their cart? Which items are being…
How the pandemic is changing consumer behaviour
DAC | April 13, 2020
COVID-19 shocked the world. Now it’s creating an entirely new world that consumers and businesses must adapt to; a world in which abnormal is the new normal—and it can be overwhelming. So, how are consumers…
Digital media in a COVID-19 world
DAC | April 9, 2020
By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If so, which tactics…
Live from their living rooms: Adobe Summit 2020 highlights
DAC | April 3, 2020
The Adobe Digital Experience Conference is a major annual event in our world. Usually, it’s a massive extravaganza (last year’s was held in Las Vegas) that brings together thousands of top industry professionals through offline…
How to be data-driven in a crisis
DAC | April 1, 2020
In times of extraordinary change, how should businesses navigate and interpret the massive quantities of data coming their way? Here at DAC, our strategic planners, analysts, and insights specialists spend all day every day interpreting…
Our lasting adaptations will create the new normal
DAC | March 30, 2020
Nasser Sahlool has just nicely articulated the human imperative for a return to normalcy, as well as the sureness that what follows the COVID-19 pandemic will be a new normal. And it’s true: we’re experiencing…
5 urgent pandemic lessons from European businesses
DAC | March 23, 2020
While COVID-19 is quickly spreading across the world, we are (hopefully) close to the peak of it in certain parts of mainland Europe. With full lockdowns in place to maximise social distancing and fines for…
DAC statement on COVID-19
DAC | March 17, 2020
As communities around the world grapple with a global pandemic, DAC has taken precautions to ensure the safety of our staff and partners, and, importantly, to deliver on our commitments to our clients. With the…
Behind the Headlines: How coronavirus is affecting our digital behaviour
DAC | March 5, 2020
A new day, a new coronavirus headline. Over the last month, news outlets have reported extensively on the development and spread of the disease. While the threat to human life has (rightly so) been the…
Webinar highlights featuring Forrester: Brand and performance marketing
DAC | March 4, 2020
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and marketing funnel. Brand marketing influences…
Oscars 2020: Retail marketing lessons from the red carpet
DAC | February 6, 2020
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and…
The best ads of the decade: 2010-2019
DAC | December 27, 2019
It was the best of ads, it was the worst of ads… Actually, we’re not going to talk about the worst, because who needs that negativity going into 2020?! What a decade it’s been. And…
Digital Marketing 2020: Get ahead of these 3 trends in PPC and display
DAC | December 20, 2019
There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of marketers’ granular control over their paid…
Digital Marketing 2020: 5 content developments you need to prepare for
DAC | December 3, 2019
If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here are the five developments…
Digital Marketing 2020: 5 ways your strategy needs to evolve
DAC | December 1, 2019
Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should be paying attention to—in…
Hey, BERT! Meet the Google AI set to change search forever
DAC | November 27, 2019
For all its myriad patents, products, services, and initiatives, Google’s goal is neatly summed up in a concise mission statement: to organise the world’s information and make it universally accessible and useful. The search giant’s…
From dragons to data: How to prepare for marketing in 2020
DAC | November 15, 2019
According to Reign of Fire, Britain will become a post-apocalyptic (maybe even post-Brexit?) wasteland in 2020, and we will be facing a desperate showdown with fire-breathing dragons as they threaten to wipe out humanity once…
Behind the Headlines: Looking at another pizza the problem
DAC | October 11, 2019
Another week, another tale of woe from our embattled high street. This time, we learned that PizzaExpress could follow in the footsteps of Jamie’s Italian and Thomas Cook with the astonishing news that the company…
3 ways restaurants can use data to their advantage
DAC | October 8, 2019
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant industry? Data has…
Behind the Headlines: Is time running out for the big boys?
DAC | October 4, 2019
This week the world of tech presented us with a couple of mouthwatering heavyweight showdowns: Google Shopping vs. Amazon, and TikTok vs. Facebook. Are the champions’ reigns at an end? Will we see new kings…
Behind the Headlines: Artificial intelligence, voyeuristic mattresses, and pink-eyed Terminators
DAC | September 27, 2019
It sounds like the beginnings of a bad joke: “What do artificial intelligence, voyeuristic mattresses, and pink-eyed Terminators have in common?” The answer is even more amazing: Boris Johnson. That’s right. While he was away…
OMMA Awards 2019: And the Winner is… DAC!
DAC | September 24, 2019
We did it! We brought home the gold in two of the three categories in which we were finalists at the 2019 OMMA Awards. Good job we dressed for the occasion and practiced our acceptance…
7 Key Takeaways From Our Local Marketing 101 Webinar
DAC | September 23, 2019
Earlier this month, we hosted Local Marketing 101—a detailed, 30-minute webinar in which Ewan Darby, our VP of Sales, walked through examples of the good, the bad, and the downright ugly when it comes to…
4 SEO Strategies to Boost Traffic to Your Ecommerce Site
DAC | September 19, 2019
You’ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and quality…
Forrester Names DAC Among the Most Significant Performance Marketing Agencies
DAC | September 18, 2019
Influential research and advisory firm Forrester has named DAC a contender in The Forrester Wave™: Performance Marketing Agencies, Q3 2019, citing us for bringing a unique offering to multilocation brands. Nasser Sahlool—Vice President, Client Strategy—is…
Dust Off The Tux! We’re Finalists for 3 OMMA Awards
DAC | September 12, 2019
They say good things come in threes, don’t they? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three categories at the 2019 OMMA Awards. Our longstanding partnership…
Google’s ‘Privacy Sandbox’ Invigorates Data Transparency Debate
DAC | August 23, 2019
Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is harvested, they’re rarely…
Apple Update: Subvert Safari’s Tracking Rules and You’ll be Treated as Malware
DAC | August 21, 2019
The murky issue of user trust and tracking in digital marketing is making headlines again. This time, Apple has updated its own tracking method in a move that is sure to compel vendors to rethink…
Hotel Moneyball: Supercharge Your Marketing with Total Revenue
DAC | August 13, 2019
Siloed data is a serious challenge for many hotels. Reservation records may sit in the booking engine, restaurant and bar spend in another system, spa and leisure bookings elsewhere, and marketing activity in separate online…
DAC Announces Proove Intelligence
DAC | July 30, 2019
What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative, data-driven change for your clients. So, we’re…
Caring Isn’t Creepy: Personalisation in the Travel Industry
DAC | July 16, 2019
On a recent business trip, I was greeted at my hotel check-in desk with a pleasant surprise: “Thanks for staying with us again, Ms. Stein. As usual, we’ve provided you with a feather-free room on…
DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019
DAC | July 3, 2019
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognised for…
TikTok: The New Social Platform Making Waves
DAC | July 3, 2019
There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube (Twitter and LinkedIn sold separately)—something…
The Future of Tech: 4 Key Insights from the 2019 Collision Conference
DAC | May 30, 2019
With 25,000+ attendees from 125 countries, 900+ journalists, 3,750+ CEOs and a long list of speakers from groundbreaking startups and Fortune 500 companies, Collision is one of the fastest growing tech conferences in North America.…
How to Engage Independent Travellers in the Digital Age
DAC | May 29, 2019
Click. Click. Click. Click. The familiar sound of convenience. But do you remember what it was like planning a trip before the internet was a thing? No websites, no apps, no e-tickets, no online bookings.…
The Sky Is Not Falling: Apple ITP 2.2 and What It Means For Marketers
DAC | May 17, 2019
When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community. What is Intelligent…
Staying Power: The Importance of Review Management for Hotels
DAC | April 16, 2019
Gone are the days of consumers complaining to no avail. Thanks to the advent of the internet and social media, customer complaints no longer fall on deaf ears—quite the opposite, in fact. Nowadays, online reviews…
Let’s Talk About Voice! Join Us at The Gathering 2019
DAC | February 19, 2019
The continuing rise of voice search is staggering. There are 1.6 billion digital assistants in use; there are more than 1 billion voice searches every month; and half of all searches will be voice by…
It’s Official: We’re Adobe Certified Experts
DAC | February 12, 2019
Change is inevitable, but growth takes vision and enterprise—especially in the fast-evolving world of digital, where the right tools and expertise can make the difference between getting ahead and getting left behind. That’s why every…
Feed Your Search Engine: A New Era in Ecommerce
DAC | February 5, 2019
If you’re an e-commerce retailer, you already know how hard it is to acquire new customers and drive sales while competing against the giants like Amazon, Walmart, and Overstock. But digital marketing for e-commerce is…
3 Digital Media Trends You Need to Know in 2019
DAC | December 18, 2018
In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From chatbots to voice search, this…
3 Strategies to Drive Lead Gen in Higher Education
DAC | November 29, 2018
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local, regional, and even international rivals for the…
The Rise of Conscious Consumerism
DAC | November 20, 2018
Consumers are increasingly conscious of the impact of the products they purchase. While their priorities differ, some consumers have started consciously (or unconsciously) changing their purchase behavior, deciding where to shop and who to purchase…
3 Ways to Level Up Your Business’ Pinterest Strategy
DAC | November 13, 2018
The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about Pinterest? Unlike content on…
US Search Awards 2018: Behind the Nomination
DAC | October 16, 2018
The US Search Awards is regarded as the premier celebration of SEO, PPC, and content marketing in the United States. It celebrates and rewards the expertise, talent, and achievements of the search industry. DAC is…
eTail Nordic: The Future of Voice Search
DAC | October 12, 2018
The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to…
Google’s Birthday Updates: 6 Changes You Need to Know
DAC | October 10, 2018
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think about search. We assume there…
Four Key Takeaways from Lean In Canada’s Women and Entrepreneurship Event
DAC | September 27, 2018
Last week DAC attended Lean In Canada’s monthly speaker and networking event. This month’s theme was Women and Entrepreneurship: How to Lead and Succeed. The event took place at the Art Gallery of Ontario in…
The UX of Voice User Interface (VUI): What it Means for Brands
DAC | August 24, 2018
In the last few years, Voice User Interface (VUI) based personal assistants, like Google Home, Amazon Echo, and Siri have become a familiar part of our daily lives. Thanks to improvements in voice-recognition accuracy, VUIs…
Multi-Touch Attribution: What’s the Real Value of Branded SEM?
DAC | August 15, 2018
Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been around for…
The Drum Puts the Spotlight on DAC’s Brand Refresh
DAC | July 12, 2018
UK-based global marketing publication The Drum has taken note of DAC’s brand refresh and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look—and where the agency is going next. DAC…
5 Simple Ways to Make Good Content More Powerful
DAC | July 5, 2018
We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand dollars…
Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
DAC | June 30, 2018
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains in traffic and…
A Bright Future is Here
DAC | June 27, 2018
Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive revolutions—technology, media, data—and…
Landy Awards 2018: Behind the Nomination
DAC | June 14, 2018
DAC was in good company at this week’s Landy Awards, hosted by Search Engine Land. Our work with two of our favourite clients earned us finalist status in two categories – Best Integration of Search…
You Are What They Search
DAC | May 31, 2018
Over the past year, there seems to be a trend amongst digital marketing professionals to uniquely reposition their products and services—or at least control the language around important brands—in order to differentiate them from competitors.…
DAC Wins SEMPO Award for Best Paid Search Campaign
DAC | May 17, 2018
Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award – a global…
DAC Offers Local Presence Management (LPM) on Microsoft Azure
DAC | May 15, 2018
As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC’s local listing management platform is now…
Voice Search and the future of SEO
Grant Whiteside | April 27, 2018
The rise in smartphones and digital/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear indication that the use of voice…
DAC Launches New Reseller Partner Division ConvergenSEE™
DAC | April 25, 2018
DAC, the leading digital agency focused on location-based solutions and hyper-local marketing for enterprise brands, is proud to announce the formal launch of ConvergenSEE, our white-label reseller partnership division. ConvergenSEE is built to provide industry-leading…
A Look at Creative Marketing for Valentine’s Day
DAC | February 14, 2018
Whatever your personal view on Valentine’s Day may be – a special day for you to spend time with and spoil your loved ones, or a shallow, commercial, capitalist invention to steal your money and…
A Beginner’s Guide to Creating Local Content That Ranks
DAC | February 13, 2018
The importance of local SEO cannot be overlooked. With the rise of mobile use and Google’s increasingly sophisticated understanding of user intent, ranking locally has become the best way to increase footfall into local businesses.…
The State of UX: In-Store and Online
DAC | February 8, 2018
I recently decided to purchase a pair of pants at a high-end retail store in downtown Toronto; as I made my way into the store, the scent of the dark oak wood floors, the sound…
What it Means to be a #GeekWithPersonality
DAC | January 23, 2018
What does it mean to be a #GeekWithPersonality? Between the free breakfast and snacks, four weeks’ vacation, flex hours, treadmill desk and ping pong table, it’s almost easy to forget that we’re one of the UK’s…
IKEA goes a wee bit kooky with its ad campaign targeting new mums
DAC | January 15, 2018
Opinion is likely to be very divided over IKEA’s new magazine promotion, which offers discounted cribs to expecting mums. The only catch is that the woman must pee on the ad, and if they are…
UX Predictions: 2018
DAC | December 19, 2017
2017 was a big year for the state of digital user-experience across industries and around the world. It gave rise to new chatbots and emphasized the use of scalable pattern libraries (a collection of design…
Travel White Paper: Departures, Destinations and Disruptors
DAC | December 15, 2017
We’re thrilled to launch our latest white paper, Departures, Destinations and Disruptors, which examines how forward-thinking brands use digital channels to engage today’s demanding and digitally-savvy travellers. The report combines original research and expert interviews…
Getting More Personal, Conversational and Political: Digital Strategy Predictions for 2018
DAC | December 12, 2017
2017 has been quite a year in digital marketing. From the rise of artificial intelligence to the decline of brick-and-mortar retail, this year was proof that, in the digital landscape, the only thing that ever…How to Rock Your Digital Agency Interview
DAC | November 16, 2017
I’m sure you’ve been there. Walking out of an interview and not having a clue how it went. Not sure if you asked enough questions, said the right things… or if the interviewer actually found…
DAC Wins Landy Award for Best Local Search
DAC | October 30, 2017
The talented team behind DAC’s work with Bridgestone Retail Operations (BSRO) took home some hardware at last night’s Landy Awards, presented by Search Engine Land. When deciding on the winner for Best Local SEM Initiative,…
The Power of the Infographic
DAC | October 4, 2017
Recent studies have shown that the average human in 2017 has an attention span of 8 seconds. This officially means we can focus for less amount of time than your average gold-fish. Great stuff. Given…
Reducing Click Per Acquisition at the Local Level with Display Media
DAC | October 3, 2017
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local level. With a localised…
280-Character Tweets: The Debate
DAC | September 28, 2017
The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet length to…
Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)
DAC | September 27, 2017
Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t truly understand the digital…
Top 6 Content Marketing Tools of 2017 (So Far)
DAC | September 12, 2017
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a challenging task that requires analysis and…
DAC Named Search Engine Land 2017 Awards Finalist
DAC | September 11, 2017
Internationally recognized program honours excellence in digital marketing among the world’s top marketers. Leading industry publication Search Engine Land recently included DAC amongst the short list of nominees in the 2017 Landy Awards, selected from…
We’re Going to TFM!
DAC | September 6, 2017
We’ve got some exciting news to share with you! On 27-28 September, DAC UK will be speaking at the Technology for Marketing event in London. Here’s everything you need to know: What is TFM? Technology…
Know Thy Audience: How to Segment and Target for Business Results
DAC | September 5, 2017
For advertisers looking to use their ad budget as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how do…
When brands really miss the mark with their influencer marketing
DAC | August 29, 2017
Influencer marketing has come a long way over the past few years, and on the whole, brands are recognising the importance of collaborating with individuals where there is a natural and genuine fit, through the…
DAC is a Finalist in The Drum Search Awards USA
DAC | August 14, 2017
We’re excited to announce that DAC is a finalist in the Best Use of Local Search category in the 2017 Drum Search Awards USA for its local search campaign with Bridgestone Retail Operations (BSRO). BSRO…
DAC Appoints Kelly McCoy Williams as VP, Enterprise Business Development
DAC | August 8, 2017
As DAC continues to grow, we are thrilled to welcome Kelly McCoy Williams as VP Enterprise Business Development. Kelly will work with the senior leadership team to build new business through outreach to enterprise level…
How to create great social media content
DAC | August 3, 2017
We are all very aware of the massive amount of content constantly being pumped onto the internet, so I won’t bore you with a mountain of stats. The bottom line is that we are drowning…
Snapchat’s Snap Map…what local businesses need to know.
DAC | July 20, 2017
Snapchat has entered the world of mapping, and despite widespread concern around the associated safety and privacy issues (which aren’t to be underestimated), it opens up intriguing new possibilities for local businesses. The use of…
Creative Case Study: In Search of Britain’s Classiest Pet
DAC | July 20, 2017
We took on Clas Ohlson, the third-largest Swedish retailer after Ikea and H&M, as a new digital services client in March this year. For the uninitiated, this brief visual overview available on their company history…
3 Ways Google and Apple’s Ad Blocking Tech Will Impact Advertisers
DAC | July 10, 2017
Ad blocking has been around for years – mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But in the past month, Apple and Google…
DAC and Ad Age Bring the Power of Local to Cannes
DAC | June 26, 2017
According to a recent study conducted by AdAge, local digital advertising budgets are getting bigger – but with only one-third of marketers confident in their ability to successfully integrate all the necessary elements into those…
Whitepaper: Customer-First Approach is Key for Retailer Marketers
DAC | June 16, 2017
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s digital-first shoppers. As we witness the…
How marketers can practice local SEO ethically
DAC | May 9, 2017
Scammers, black hat marketers, underhand tactics, pranksters etc, have unfortunately all been a part of the SEO industry, for quite some time. Local search is just as vulnerable, and it’s a problem that’s exacerbated by…
Breaking Down Local Search into Bitesize Pieces. [SERIES 1] The Foundations of Local Search
DAC | April 3, 2017
Local Search is a complex but incredible channel that is essentially the last mile in a consumer’s journey to purchase. The challenge is; it’s not a straight-forward channel to understand or to master. There…
‘How She Got There’: advice from female entrepreneurs on starting a company
DAC | March 29, 2017
A couple of weeks ago I went to ‘How She Got There’, a panel discussion held by GA London in collaboration with Creative Equals. The panel was made up of 5 female entrepreneurs who each…
How Much Privacy Do You Lose If You Decide To Have a Connected (IoT) Home?
DAC | March 27, 2017
There is absolutely no doubt that the idea of having a connected home (smart home) is something that can really have anyone excited. Just thinking of all the possibilities and the thought of being…
YouTube Video Optimisation Tips (2017 Update)
DAC | March 14, 2017
A few clients have been asking for tips on how best to improve the visibility of their videos in YouTube so I thought I would create a public post to share. There are obvious benefits…
Women in the Marketing Industry: Overcoming Stereotypes, Inequality & Discrimination
DAC | March 8, 2017
On International Women’s Day, DAC thought it would be relevant to take a look at women in digital marketing, and how we are represented in today’s flourishing marketing industry. The marketing/advertising industry historically has a…
White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions
DAC | March 1, 2017
We’re thrilled to announce that DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for the mid-tier banking and financial services industry. As large banks…
Creating a transparent relationship: Questions to ask your agency
DAC | February 27, 2017
Full and complete transparency is absolutely key if the relationship between you and your agency is to be a beneficial and successful one. Here is a list of questions you need to be asking your…
Digital advertising in the age of the millennial
DAC | February 23, 2017
The average attention span of a human being is now just eight seconds, a second less than the attention of a goldfish, according to Microsoft. An increased use of technology has been blamed for this…
2017 Digital Design Trends
DAC | February 20, 2017
As digital technology is constantly developing and changing, so too is the design that goes with it. Here are just some of the things you can expect to see more of in 2017: Motion A picture may…
Could Amazon be a match for Google as it edges its way into paid search?
DAC | February 17, 2017
Amazon is planning to give Google a run for its money, as it barges its way into the world of paid search. “There’s an expectation from people who visit Amazon [that] they’re going to find…
Ambergreen-DAC Edinburgh’s Tino Nombro interviewed by The Scotsman
DAC | February 16, 2017
Tino Nombro, chief executive and co-founder of Ambergreen (now DAC Edinburgh, the DAC’s latest acquisition), was recently interviewed by The Scotsman. In the interview, Nombro discusses the company’s vision for the future as they begin…
Jenna Watson Joins DAC as VP, Digital Media Services
DAC | February 15, 2017
As DAC continues to expand its services and international footprint, Jenna Watson is joining the company in the role of VP, Digital Media Services. Watson will work with the senior leadership team to manage DAC’s…
What does the future hold for the automation of creativity?
DAC | February 13, 2017
Automation is impacting all industries, and some industry experts believe it could push unemployment to as much as 50% by 2045, with computers being able to perform almost any job that humans can do. But…
P&G’s Marketing Chief Just Changed The Media Landscape Forever
DAC | February 9, 2017
Last week, Procter & Gamble’s chief brand officer, Marc Pritchard, gave a speech at the IAB’s annual leadership event in Florida. While there has been an enormous amount of discussion concerning media transparency recently, there…
Local SEO Pt. 3 – Bringing It All Together
DAC | February 8, 2017
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google search’s current…
DAC Named a Finalist in the 2017 Finny Killer Content Awards
DAC | February 3, 2017
We pride ourselves on generating measurable results for clients – and it turns out the judges behind the Finnys, an awards program honouring “killer” content marketers, are also impressed! We’ve been named finalists for our demonstrated…
DAC Wins Kenshoo 2017 Infinity Award
DAC | February 3, 2017
We’re thrilled to announce that DAC is the winner of a prestigious Kenshoo Infinity Award for Outstanding Mobile Paid Search Optimisation for our work with auto care and tire industry leader Bridgestone Retail Operations (BRSO).…
Fighting Food Waste on a Local Level
DAC | February 3, 2017
The amount of food waste produced around the world, and in the UK, is shocking… Here are just a few facts you may not know: Between 33-50% of all food produced globally is never eaten,…
Ideas, Innovation and Inspiration: 4 Exciting New London Startups
DAC | February 2, 2017
This time last week I went to an intimate tech event in Old Street. Tucked away in the backroom of the trendy Monzo offices (an exciting new startup aiming to revolutionise digital and mobile banking),…
The power of ‘location sharing’ and how businesses can harness it
DAC | January 30, 2017
Last year, the Pokémon Go phenomenon persuaded millions of mobile gamers to opt-in to GPS location sharing. While there were some privacy concerns at the time, the game (which is the most downloaded iOS game…
DAC Featured in eMarketer’s Digital Video Advertising Best Practices 2017 Report
DAC | January 25, 2017
US digital video ad spending stands to approach $18 billion by 2020 – it’s a bright spot in the digital advertising market, but also presents unique challenges. In their January report, Digital Video Advertising Best…
Independent Research Firm Identifies Location Management Platforms for Brands
DAC | January 25, 2017
In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than a basic name, address and phone number information when deciding where to go. Despite this, a recent…
What impact will digital assistants have upon local search marketing in 2017?
DAC | January 20, 2017
Christmas saw an explosion in sales of digital assistants, with Amazon Echo and Google Assistant making their first foray into many UK homes. Demand was so unprecedented that the Amazon Echo and Echo Dot completely…
Will Chatbots Make It Into Your Digital Strategy for 2017?
DAC | January 19, 2017
If you’ve never heard of chatbots; then let me introduce you… Chatbots are not exactly new, however they are starting to gain steam, especially with organisations that are customer centric. Image: Google Trends – Keyword…
The Best and Worst of Digital Marketing in 2016
DAC | January 12, 2017
2016 was a year filled with innovative, witty and surprisingly controversial digital marketing campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last year’s best (and…
Fit4Less by GoodLife Names DAC as Digital Agency of Record
DAC | January 9, 2017
Fit4Less, the budget-friendly fitness chain owned by Canada’s leader in fitness, GoodLife Fitness™, has appointed digital performance agency DAC as its digital agency of record. The fitness chain currently has 70 locations across Canada and…
Where Do We SEO From Here?: Organic Search Trends for 2017
DAC | December 23, 2016
Savvy marketers will need to master the art AND science of SEO best practices to stay ahead of the pack this year. Here are our top four tips. 1) Mobile will grow (but don’t forget…
2017 Trends for Online Display Advertising
DAC | December 20, 2016
As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1) Online…
AR, Social Commerce and Nostalgia Tech: Digital Predictions for 2017 and Beyond
DAC | December 12, 2016
The Strategic Insights team at DAC spends all day each day digging into data, looking for insights and trends that can teach us something about what is likely to happen in the digital landscape over…
eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada
DAC | December 5, 2016
After speaking with top Canadian marketers from companies including Honda, the Internet Advertising Bureau of Canada and our own Mario Lemieux, President of DAC / Canada, eMarketer has identified three key challenges and three opportunities…
Here are the Top 5 Content Trends for 2017
DAC | December 2, 2016
From data tools to digital asset management, content marketing will see a huge tech boost in the coming year, and companies that embrace and leverage the right tools for their objectives are the ones that…
Facebook rolls out ads for Messenger
DAC | November 17, 2016
Facebook has put a great deal of focus into growing Messenger as a chatbot platform this year. Its efforts are paying off as there are 34,000 of these bots already in existence, with brands such as Manchester…
Scotland’s Ambergreen Joins DAC
DAC | November 16, 2016
We are pleased to announce that Edinburgh-based Ambergreen, ScotlandIS Digital Agency of the Year 2016, is the newest member of the DAC family. The digital marketing agency was founded in 2001 and has been a pioneer…
eMarketer Features DAC Europe in UK Holiday Shopping Preview
DAC | November 4, 2016
As the holiday season nears, DAC Europe President David Jowett was interviewed for eMarketer’s latest report, UK Holiday Season Shopping Preview 2016. Drawing from original research and the expertise of leading marketers and retailers, the…
Now You See Me, Now You Don’t – Local SEO Pt. 2
DAC | November 2, 2016
In part 1 of this series, I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second instalment, my goal is to provide actionable insights into two questions: 1.…
What Vine’s closure can teach us about influencer marketing
DAC | October 28, 2016
Twitter announced last week that it is killing off its video sharing app, Vine. The service, which launched in 2013, let users create six second lopping videos (and sometimes longer), which could then be shared…
DAC’s Round Table Series Touches Down in Vancouver
DAC | October 25, 2016
Some of the best and brightest digital marketers from several of Vancouver’s top companies came together last week at DAC’s Digital Marketing Round Table to discuss challenges and solutions related to current digital optimisation trends.…
Is it time to begin thinking beyond mobile and the ‘screen era’?
DAC | October 17, 2016
If we’re honest, it’s taken the industry some time to get to grips with mobile, and the worry is that we’ve come to it too late. From a brand and marketer perspective it has proved…
5 Ways Penguin 4.0 Impacts SEO
DAC | October 14, 2016
Google Penguin 4.0 is now officially rolled out – and while it’s just one of many factors that can affect organic search, it’s a significant one. Here are the top 5 implication for brands and…
Agency secrets, and why the need for media transparency has never been greater
DAC | October 7, 2016
There has been a lot written about the subject of media transparency, but what is certain is that we are at a pivotal moment in agency / client life as a result of growing concerns…
Adidas gets ‘down with the kids’ and takes on dark social
DAC | October 7, 2016
‘Dark social’ could change the face of influencer marketing, if Adidas’ forthcoming campaign proves successful. Speaking at the Festival of Marketing this week, Adidas spoke of its plans to create dark social squads of hyper-connected…
How Google’s on a mission to build the “most detailed” maps in the world
DAC | September 16, 2016
Earlier this week, Google invited 75 of its top Local Guides from many corners of the world, to an all-expenses-paid summit at its headquarters in Los Angeles. According to Business Insider, these individuals ranged from…
DAC Creates Mobile-First Website for AlarmForce
DAC | September 15, 2016
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC. We have been working with AlarmForce for over two years and beat out five multinational full-service advertising agencies and a…
Independent Research Firm Highlights the Importance of Local Search for Brands
DAC | September 13, 2016
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and…
Dark social, and what you need to know about it
DAC | September 12, 2016
‘Dark social’ implies something rather intriguing and sinister doesn’t it? If you’re not familiar with the term I hate to disappoint, but put simply, in the world of online marketing it refers to social link…
Is Facebook gearing up to lead the ad blocking debate?
DAC | September 5, 2016
In a controversial move, Facebook announced this week that it plans to begin circumventing ad blocking software, forcing ads to appear for all of its desktop users, including those using ad blocking software. The new…
Should your business be thinking about Snapchat Geofilters?
DAC | September 2, 2016
In celebration of A-level results this week, Nationwide Building Society partnered with Snapchat to offer a custom geofilter and lens across the UK, aiming to target its next generation of customers. Only available on results…
Now You See Me, Now You Don’t – Are You Losing In Local SEO?
DAC | September 1, 2016
From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of years. Smartphones started becoming popular in…
Attribution Modeling – Giving Credit Where Credit Is Due
DAC | July 20, 2016
Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have…
INTERSECTION: Industry leads come together to discuss the future of digital
DAC | July 5, 2016
On a (rare) barmy evening in June we at DAC London were joined by some industry heads in the Haymarket Hotel, just off Piccadilly Circus. Hiring out the Rocklin Room we invited friends old and…
Ad fraud: what you need to know in 2016
DAC | July 2, 2016
Ad fraud is an issue that continues to plague the industry. According to research commissioned by the Association of National Advertisers (ANA), advertisers will lose $7.2bn to bot fraud this year. That is up from $6.3bn…
Will voice search mean big brands have to get even more local?
DAC | July 1, 2016
[This post originally featured on Linkdex] The growing adoption of voice search is fundamentally changing the consumer journey. For many brands, responding to this shift in behaviour is going to demand a far more mobile…
Brexit aftermath: reactions of the digital and tech industry
DAC | June 27, 2016
Britain is reeling this morning from the shock of a Brexit result. With just a small majority, 51.9% voted to leave, and 48.1% remain. Initial reactions from within the digital media and tech industry have…
You Are What You Tweet – Eating in a Digital World
DAC | June 8, 2016
There are few businesses left untouched by the massive changes brought about by our digital-first world and the food industry is no exception. We’re taking a look at the changes the internet is having on…
David Cameron will make his debut on Facebook Live to discuss the EU referendum
DAC | June 7, 2016
UK Prime Minister David Cameron has announced that he will be taking part in his first Facebook Live video this week, to discuss the imminent EU referendum. It’s clear that live videostreaming is gaining massive…
Context is King as Google AdWords Announces Major Changes
DAC | June 6, 2016
Google’s announcement of a bevvy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search marketers have been asking for…
DAC Does Colour Me Rad
DAC | June 1, 2016
Members of DAC participated in Colour Me Rad on May 28th, 2016. The race was held at Downsview Park in Toronto and was attended by thousands of participants all looking for a new take on…
Game changers and industry shakers: Lessons from C2 MTL
DAC | June 1, 2016
Part networking event, part celebration of creative innovation, part circus: C2 Montreal is the conference that’s hard to label. Last week, I, along with some of my Montreal colleagues, attended this three-day event. Drawing thousands…
The retail gap between online and offline is closing…here’s what you need to know
DAC | May 27, 2016
Local searches on mobile devices are growing 50% faster than mobile searches overall, and account for a third of all mobile searches. It therefore comes as little surprise that Google is doing all that it…
Digital Mannequins – Are Google Shopping Ads For You?
DAC | May 25, 2016
As consumers become more tech-savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of traditional paid search ads…
Five Questions From ClickZ Live New York
Aezelle Carpio | May 13, 2016
DAC attended ClickZ Live in New York City in April and asked some of the smartest digital experts in the world five questions about social, data, apps and more.
Clerkenwell is the new Black…. friars: A brief look back at our time in the city.
DAC | May 12, 2016
While we still had our fun and fancy office on Sekforde Street back in 2014, despite the counterintuitive prospect of gaining nearly three whole days each year thanks to the shorter commute, moving to Blackfriars didn’t immediately…
The Future of Ad Blocking with Dr. Johnny Ryan
DAC | April 25, 2016
While attending Ad-Tech Canada 2016 in Toronto last month, DAC sat in on a panel discussing the pros and cons of ad blocking where I was introduced to the concept of ‘ad blocking blockers’. I…
Are You Customising Every Stage of the Consumer Journey?
DAC | April 18, 2016
DAC was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organisations throughout the Chicagoland Area. There were a number of different topics covered, but…
What impact would Brexit have upon the digital and tech sector?
DAC | April 9, 2016
Via The Guardian The UK’s referendum to decide whether Britain should remain a member of the European Union will be held on Thursday 23 June; less than three months away. The most recent Brexit opinion poll…
How businesses should be using local influencers to ‘microtarget’ their audiences
DAC | March 31, 2016
As recent hysteria around Instagram’s proposed algorithm change has demonstrated, to be successful, brands and businesses need to be ever present in users’ social media feeds. To do this, they must be creating and curating…
DAC Wins Best Education Online Campaign in 2016 IAC
DAC | March 29, 2016
The results are in and DAC wins Best Education Online Campaign with Sylvan Learning “Campaigns By Centre”! DAC is proud of the work it does for Sylvan Learning Centres in website optimization, geo-local lead generation…
Rob’s Roundup: 5 Questions From DX3 2016
Aezelle Carpio | March 25, 2016
DAC attended DX3 in Toronto in March and asked some of the smartest digital marketing experts in the country the same 5 questions.
The Art of Native Advertising – Part II
DAC | March 23, 2016
Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say, knowing…
Small businesses fight to keep Instagram chronological
DAC | March 18, 2016
Small business owners and independent traders are up in arms over Instagram’s decision to ‘do a Facebook’ and move towards an algorithm-based news feed. In the past 48 hours well over 144,000 individuals have signed…
The Art of Native Advertising
DAC | March 17, 2016
Part one of this two part series will provide a working level understanding of native advertising – what it means, what it looks like and why it improves performance. In part II, we will apply…
Rob’s Roundup: Amazon’s Future Homes, Facebook Messenger Gets Ads, Virtual Rollercoasters
DAC | March 4, 2016
In this week’s roundup, DAC looks at some new technology offerings from both Amazon and Samsung that are making our world look more like The Jetson’s, as well as Facebook opening up its Messenger platform…
How will online content evolve over the next few years?
DAC | March 4, 2016
Last year saw the rise of ‘bait headlines’. Our social feeds were flooded with them, taunting us to click through and become lost in the infinite maze of “this is awesome!” headlines. Reputable brands along…
Rob’s Roundup: Tech Giants Back Apple, Google Tracks Photos, LinkedIn’s Oscar Commercial
DAC | February 29, 2016
In this week’s post, we look at the ongoing legal battle between the FBI and Apple as key tech companies weigh in, Google’s scary-but-awesome image tracking software and take a peek at LinkedIn’s first TV…
The Future of Retail – Business Reporter Interview
DAC | February 23, 2016
DAC Europe, President, David Jowett sits down with Business Reporter, UK, Alastair Greener, to discuss the future of retail. Catch the full interview below where David dives into how retail brands can utilise granular search…
What Google’s Dumping of the AdWords Right Rail Means for Marketers
DAC | February 23, 2016
In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its long-standing…
Why retail is on the verge of total reinvention
DAC | February 15, 2016
Yesterday I walked into a small ‘local’ supermarket to buy cat food. I was unfamiliar with the store layout, and unhelpfully, ‘pet food’ wasn’t signposted. With the absence of any staff to ask for direction,…
Small businesses & the rental conundrum
DAC | February 8, 2016
London is crazy (amazing, but crazy). We all know that. One of its crazy points is commercial property, especially for an SMB. We at DAC started trying to find a new ‘home’ eight months ago.…
Why the Ad Blocking Scare Will Make Us Better
DAC | January 28, 2016
It’s hard to avoid the chatter around the concept of ad blocking if you work in the digital marketing industry these days. Since Apple released iOS 9 last fall and started approving ad blocking apps,…
Why customer testimonial pages are outdated, and what to do instead…
DAC | January 25, 2016
Towards the end of last year, we wrote about the growing importance of online customer reviews, and stressed why it was a crucial business opportunity, not to be missed. The review rating is one of…
Rob’s Roundup: Mozilla Founder Announces Brave Browser That Blocks Ads
DAC | January 22, 2016
Mozilla co-founder Brendan Eich unveiled his latest project, the open source Brave browser that automatically blocks ads and then replaces them with ads of its own. The company behind it, Brave Software, will take a…
Starter tips on how to use Instagram for marketing
DAC | January 21, 2016
Without a shadow of a doubt social media marketing, and in particular Instagram, is a must for a modern-day business. With 68 % of instagrammers engaging regularly with brands, there is no better time than…
The evolution of brand logos
DAC | January 18, 2016
Differentiating your brand from others is absolutely essential to business survival. To mark your product out as the best, most luxurious or even cheapest is to stand out amongst the pack. But there are ways…
Rob’s Roundup: Best of the Best of 2015 Lists
DAC | January 15, 2016
It’s been another wild, inventive, funny and odd year online, so we’ve rounded up all the best lists of the best (and worst) digital advertising campaigns of 2015.
Rob’s Roundup: Google’s on Autopilot and MIT Makes Things Unforgettable
DAC | December 18, 2015
This week we look at two technologies that are replacing the human factor – Google’s driverless cars and MIT’s image recognition algorithms. Both of these technologies are poised to shake up their respective industries, albeit…
Rob’s Roundup: Who’s Always Online and Seeing Torrent Ads
DAC | December 11, 2015
This week we look at a new study showing how 21% of people are online constantly, as well as how some advertisers are taking advantage of the marketing opportunity Torrent clients provide. Put your phone…
5 Big, Bold Digital Strategy Predictions For 2016
DAC | December 10, 2015
Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation of new technologies, platforms…
Today we say goodbye to a founding partner of DAC, Merv Werry.
DAC | December 9, 2015
Merv, affectionately dubbed one of the “Three Musketeers”, joined DAC in 1973, partnering with Wayne Fulcher and Jeff Hallett to establish the agency’s first office specialising in directory listing management. Merv’s contribution to location and…
Rob’s Roundup: Google Makes the Jump to Lightspeed with Star Wars Integrated Campaign
DAC | November 27, 2015
In what might be the biggest cross-brand collaboration since McDonald’s started selling the Barney Rubble Bacon Double Cheeseburger for the Flintstones film, Google and Disney have partnered to create the #ChooseYourSide campaign. So how did…
Top 5 reasons why businesses CANNOT afford to waste online reviews
DAC | November 23, 2015
Venting in a newspaper used to be the closest a customer could get to leaving a bad review of a local business. Nowadays, there are ample opportunities for customers to sound off, be it via…
How To Take Your Business Global: A Tactical SEO Guide
DAC | November 16, 2015
If you’re in Digital Marketing, you’re probably familiar with the term “Glocal.” It’s about thinking global but acting local. Thanks to the internet, everyone’s your neighbour (yes, even that wild-haired hoarder who lives down the hallway)…
Rob’s Roundup: YouTube music App, Happier Without Facebook, Mobile Still the King
DAC | November 13, 2015
This week we’ll take a look at YouTube’s long-awaited music app, a study that finds people are happier when they leave Facebook, and another report that says – you guessed it – people hate a…
Five ways in which global business leaders stay connected with their local teams
DAC | November 10, 2015
We all know that as businesses expand internationally, they become more complicated and difficult to manage. Stores spring up in multiple new locations across the world, languages become more diverse and people and processes become…
Why Google’s New Customer Match is Great News for B2B Marketers
DAC | November 9, 2015
For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the funnel where the…
Rob’s Roundup: Breaking Your #Twitterheart
DAC | November 4, 2015
#Twitterheart, Google and Amazon get physical Twitter is breaking hearts with its shift away from the star favorite icon while Google and Amazon move into retail and delivery services – though what company is doing…
Fee Fie Foe Thumb: 5 Tips for Mobile Web Design
DAC | October 27, 2015
With the introduction of the “phablet” and ever-growing physical size of smartphones, the mobile growth trend no longer only applies to the increase in device usage. Browsing on less than 4” screens is on the…
Rob’s Roundup: The Blue Jays Awaken the Force in Justin Trudeau
DAC | October 23, 2015
The internet exploded this week, especially in Canada, as Monday night saw a perfect storm of digital offerings that had something for everyone: The 2015 federal election, the Blue Jays triumphant (and crucial) win against…
Google Maps search results gets a makeover
DAC | October 15, 2015
Google has quietly rolled out an updated look for Google Maps search results. The new interface is a lot cleaner, featuring a scrollable search results panel on the left, which users can easily click on…
Facebook Roll Out Verification Badge For Local Businesses
DAC | October 7, 2015
Local business pages on Facebook are awaiting their verification badges, after the social media conglomerate announced they were rolling out from 6th October. What this means is that any business page with a physical location…
How to Craft a Content-Focused SEO Strategy
DAC | October 7, 2015
Since the beginning of time content has always been at the heart of SEO. Without quality content, brands won’t be found in the search results and without higher search engine rankings they miss the opportunity…
Investing in Change: A Project Management Take on Refreshing the DAC Brand
DAC | October 5, 2015
I think a common problem for any digital marketing agency is keeping their website current with the times – design, technology, content. It’s so hard to do it for yourself when you’re busy doing it…
The Most Important Takeaways of #CMWorld 2015
DAC | September 14, 2015
It’s been a whirlwind week for content geeks, but having emerged from the orange haze of Content Marketing World 2015, now is the time to reflect on the lessons gleaned at this year’s conference. Those who were…
Snapchat – A big player in digital advertising
DAC | August 27, 2015
By some, Snapchat has previously been regarded as an app for teens to send rude pictures to each other, which still may be the case to some extent. However, since Snapchat, now valued around $15…
6 Rookie Mistakes to Avoid in Agency Life
DAC | August 18, 2015
Digital advertising and media agencies have a culture all their own (No. Mad Men doesn’t exactly do it justice). To mark and celebrate my sixth year in the industry, here are six things I wish…
Gone in a Flash? HTML5 Leads the Way for Rich Ads
DAC | August 17, 2015
This post first appeared on the DAC Blog and was written by Patricia Whitney. Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash…
Gone in a Flash? HTML5 Leads the Way for Rich Ads
DAC | August 14, 2015
Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash advertising for a long time. Flash ads have given us so much: rich, interactive brand…
What Ronald McDonald Can Teach Us About Glocalization
DAC | August 7, 2015
I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to McDonald’s. Now don’t get me wrong, I’m just as conscious about my daily McNugget…
Laying the SEO Foundation of your Digital Home
DAC | July 24, 2015
In digital marketing, we often find that SEO (Search Engine Optimisation) is an afterthought for large brands looking to make a splash in the online space. A combination of lack of understanding, minimal immediate results…
SEO and SEM: Search The Whole Picture
DAC | July 15, 2015
Since beginning my career in search, the industry has chopped, changed and thrown me a number of curveballs that have challenged and forced me adapt. Through it all though my eagerness to learn both sides…
That Time I Got My Brain Scanned
DAC | June 26, 2015
Recently, I participated in a unique study hosted by Brainsights at the University of Toronto. Brainsights is one of a handful of Canadian companies operating in the nascent field of neurological advertising or neuromarketing. For…
Rob’s Roundup: Facebook Lead Generation, Content Marketing and Mobile Necessity
DAC | June 25, 2015
Facebook Testing Mobile Lead Generation The goal of every company is to convert people into customers – this is an obvious truth, and yet bringing in higher conversion rates for online visitors remains a challenge…
10 Content Predictions Bill Gates Got Right in 1996
DAC | May 11, 2015
Twenty years or one score ago — during the dawn of email, Yahoo’s first IPO offering and Sandra Bullock’s magnum opus The Net — Bill Gates penned the 1996 essay “Content is King”. An ambitious…
Rob’s Roundup: Apple Watches, Google Wireless and High-End e-Commerce
DAC | April 24, 2015
So much happens in the digital space every day — it can be difficult to keep up. Below, one of DAC’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits…
Best Practices for your Google My Business pages
DAC | April 17, 2015
Google My Business is a vital piece of any brand’s online and local presence management strategy plus, a key factor in search ranking. Below, DAC’s Rory Scherer guides us through the process. Thanks Rory!
Rob’s Roundup: I Coulda Been an E-Contender
DAC | April 10, 2015
So much happens in the digital space every day – it can be difficult to keep up. Below, one of DAC’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits…
Not ready for Google’s mobile update? Here’s what you can do
DAC | April 9, 2015
These days, Google isn’t really trying to hide that fact that they’re pretty frustrated with the pace of mobile-friendly content development across the Internet. That’s why it wasn’t terribly surprising when the search giant took the…
Rob’s Roundup: Everyone’s talkin’ ’bout Meerkat
DAC | March 20, 2015
It’s been a busy week. Here’s a recap. Everyone’s talkin’ ’bout Meerkat SWSX 2015 just finished up, ending the jockeying quest of thousands of marketers, entrepreneurs and major brands for that coveted social media and…
If your campaigns are performing but you can’t communicate results, did they really perform?
DAC | March 19, 2015
A blog post on Barry Inc. training. One of the biggest challenges we have as digital marketers is communicating. The work that we do is technical, the platforms where we deploy our tactics are complex,…
DAC Awarded One of Canada’s Top SMEs for 2015
DAC | March 10, 2015
Award recognises privately-held agency’s commitment to employee well-being and professional performance Toronto, Ontario (March 10, 2015), DAC is proud to announce it has been named one of Canada’s Top Small & Medium Employers for 2015…
Google to once again drink from the Twitter firehose:
DAC | February 27, 2015
Why the new deal works for both of them, and how brands can make it work for them In early February, Twitter confirmed rumours that it would once again offer Google access to a live…
2014 Local Search Recap
DAC | January 20, 2015
Don’t Let Rating and Review Tampering Tarnish Your Brand (or, Empty Your Pocketbook!)
DAC | December 10, 2014
In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With authenticity a fundamental concern for any brand,…
Twitter’s historical content archive is now open to the public: here’s all you need to know
DAC | November 26, 2014
Last week, Twitter began to allow its users to search through every tweet sent publicly since the popular social platform was launched in 2006. Described as ‘the SMS of the internet,’ the network has had…
Creative + Technology = Today’s Digital Impact
DAC | November 19, 2014
Recently, DAC attended AdTech in the Big Apple and my passion for what I do was immensely reignited. The Javits Convention Center was packed with hundreds of speakers and exhibitors and easily thousands of attendees;…
DAC @ ClickZ Live, Chicago
DAC | November 13, 2014
November 3-6, over 700 marketers, planners and digital professionals gathered at the Palmer House Hilton Hotel, for ClickZ Live Chicago. A three-day digital marketing event for industry thought leadership, shared best practices and peer networking.…
Ranking Reports…Valuable or Hogwash?
DAC | November 6, 2014
Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big-picture thinking teams can better optimize results to drive performance. 5 Key Performance Factors to Focus On 1.…
Google’s Pigeon Update: What it means at the local level
DAC | September 30, 2014
SMX Theatre Presentation by Scott Ensign It’s been just over two months since Google quietly rolled out the locally-focused Pigeon update. At DAC, we’ve been watching this like a hawk (pun intended), as local search…
Four takeaways from the BrightEdge Share14 Conference
DAC | September 11, 2014
Share14 was high on my list of 2014 conferences not to miss, and it delivered. The impressive speaker line-up included SEO professionals from large enterprise organisations such as BING, Google, M3 and Marriott…
The End of Authorship: Google Strikes Again
DAC | August 29, 2014
After only a few years of introducing Authorship into search results, Google has decided to drop the feature completely. The announcement was made last night (28/08/2014) by Google’s John Mueller of Webmaster Tools. His Google+…
Google Removes Video Snippets from SERPs: How Does this Affect Video Marketing?
DAC | August 29, 2014
Background Google’s search engine result pages have been undergoing frequent and significant changes of late. Authorship photos have virtually disappeared, changes to local packs and in-depth articles have been noted and results, information and visuals…
Why John Oliver is Wrong about Native Advertising
DAC | August 19, 2014
Originally posted on Strategy Online – August 18, 2014 On his HBO show Last Week Tonight, comedian John Oliver recently took an admittedly pretty funny shot at the concept of native advertising. His basic point…
Google+, Authorship and SERP Personalisation: The Current State of Play
DAC | July 31, 2014
Late last month, Google’s John Mueller announced that they planned to alter how Authorship was displayed in the SERPs. His original post can be seen below. There has been a lot of back and forth,…
Infographic: The Social World Cup
DAC | July 30, 2014
This summer has seen what has been coined as the first truly social World Cup ever. Brands, players and nations have all got on board of the social media train to make as big an…
Latent Semantic Indexing (LSI): What it is and how do you leverage it in SEO?
DAC | July 24, 2014
Webmasters and SEO Gurus regularly seek new methods to optimise their web properties and content for Google. What if I were to tell you, there is actually an old system used by Google’s algorithm to…
Google’s about-face on real names is good news for businesses– here’s why
DAC | July 22, 2014
Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging and cajoling people…
Why the Smart Watch is the Next Big Thing and What Marketers Can Do About It
DAC | July 3, 2014
In the not-too-distant future, we’ll look back at last week’s Google I/O developers conference as the day the smart watch really went mainstream. Google announced three new smart watches from LG, Samsung and Motorola that…
Man vs. Robot: The SEO Perspective
DAC | June 18, 2014
In follow-up to our recent recap of SMX Advanced, I wanted to expand and share some takeaways from an SEO perspective. As always, the SMX team did a fantastic job of assembling a stellar lineup…
SMX Advanced 2014 Recap: Facing the New Realities
DAC | June 16, 2014
After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems to be accelerating in the search marketing space. The evidence of that rate of change was certainly on…
The Scoop on Converged Media From ClickZ Live
DAC | May 26, 2014
On May 15, I had the opportunity to speak at ClickZ Live Toronto. Representing DAC demands that a strong case is made for optimizing results, and the session did just that. In the age of…
Click Fraud: The Dark Side of Digital Media
DAC | May 22, 2014
Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any, it could have on their media programs. I remember in the early 2000s, long before automated PPC bid…
Online to Offline Conversion Tracking With Google – From AdWords To The Till
DAC | April 30, 2014
Google Would Like to Come Shopping With You, Are You Game? There was a recent announcement in the WSJ (Wall Street Journal) that Google is currently trialing a way to track a customer from their online…
5 Tips for Managing Reputation at the Local Level
DAC | April 17, 2014
How do we get more people talking about us? We have hundreds of franchise locations and most of them don’t have any reviews. How do we get more? Someone left us a scathingly negative or…
Keyword Data “not provided” for Paid Clicks
DAC | April 9, 2014
Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non-paid search traffic since the end of 2011.…
Honest Headlines, Superlative Snippets and Titillating Titles: What can we Learn from Upworthy and Clickbait?
DAC | March 28, 2014
Copyblogger claims that 80% of people read the headline of a post but only 20% will read the rest. Marketing legend David Ogilvy tells us that 5 times as many people read the headline than…
FIND and SEEK Consumer Online Behavior Study
DAC | February 6, 2014
DAC and Kantar are proud to release the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage in Canada…
Social ROI – We know you love your mother
DAC | January 13, 2014
From the early days of social media, measurement was an afterthought. At first, the investment in the channel was relatively low, and companies were willing to take the risk of just putting stuff out there…
Winning Consumers Hearts (and Wallets)
DAC | November 29, 2013
As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cosying up by the fire to complete their gift-giving shopping online sans parking wars, long lines and well, let’s…
Search Never Sleeps Infographic – 24 hours in the life of a PPC Manager
DAC | November 15, 2013
It is a fact of life that people from all over the world are online and searching around the clock. PPC advertising is an agile and fast paced way of creating revenue and increasing brand…
Being Human: Lessons from Social Media Strategies Summit
DAC | November 12, 2013
It was somewhere between the Dungeons & Dragons analogies, the Mike Myers Shrek impressions, and the musical question period that I realised it: This was no typical social media conference. Social Media Strategies Summit, held last week…
Facebook Graph Search Updates to Change the Face of Social Media Marketing
DAC | October 31, 2013
Background Facebook Graph Search is one of the social network’s efforts to keep themselves relevant in a progressively sophisticated online world. People searching online increasingly expect to see relevant results from conversational queries and…
What Hummingbird Means for Paid Search
DAC | October 31, 2013
When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one, right?…
London Social Media Week: The Future and Impact of Social Media in Men’s Fashion
DAC | October 8, 2013
Heading out on a miserable Monday evening to brave the wet streets of a heaving Covent Garden is not a sortie I would usually relish. Last Monday, however, was different. It was the opening party…
Never Underestimate the Power of Sitelinks
DAC | September 19, 2013
A few years ago, I was interviewing for a search engine marketing/paid media position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was. “Sitelinks,”…
Password overload, fingerprints and the new iPhone 5s
DAC | September 13, 2013
“Your password must have at least 16 characters, including at least one lowercase and one capital letter, one number, one special character and an underscore. But no dashes. And you have to change it every…Making It Rain in LA: A Brief Look at the Growth & Culture of Silicon Beach
DAC | September 12, 2013
For most of us on this side of the pond, Los Angeles conjures up the image of glamorous movie stars striding confidently along a white sandy beach, the iconic Hollywood Sign visible in the distance. …
The Mammoth Content Marketing Guide: Easy Ways to Promote Your Online Content
DAC | June 20, 2013
No one who has been involved in internet marketing over the past few years can have missed the industry’s heavily overused war cry: ‘Content Is King,’ which is loudly trumpeted at every event and conference as…
SMX Advanced 2013 Recap: The Accelerating Pace of Change
DAC | June 13, 2013
One of the big risks you run when you attend a lot of search marketing conferences is the issue of hearing the same things over and over again. I came out to this year’s SMX…
Investigating and Diagnosing SEO Traffic Decline
DAC | June 11, 2013
How many times have you looked at your monthly SEO reports and seen a dip in visits and thought “oh sh*t”? If you have clients (or are a brand) in a volatile industry, then…
Geo-granularity in Paid Search
DAC | May 10, 2013
We all know by now that search is an effective channel for local marketing. Marketing through search at the local level is best practice for businesses with physical locations (and even for some without), but…
Twitter Launches New #Music App
DAC | April 19, 2013
Not even six months off the launch of Vine, and Twitter swoops in to steal the media spotlight once again with the launch of its #music app and discovery service yesterday. Announced during a segment on…
The Rise of Twitter: Its Success and Impact
DAC | April 3, 2013
A few weeks ago, on 21 March, Twitter celebrated its 7th birthday, marking seven successful years since its inception. Its meteoric rise to prominence has been impressive and exciting. It is now the Social Media…
Coca-Cola: Why Social is More Than Just Buzz
DAC | April 1, 2013
A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no, actually, he didn’t. What…Dx3 Canada Spotlight Part 2: Everything About Retail is Going to Change… or Will It?
DAC | March 12, 2013
Note: This is part two of a two-part blog series of DAC covering Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. You can read part one here. Turbulent times for…Dx3 Canada Spotlight Part 1: The Great Debates
DAC | March 11, 2013
Note: This is the first of two posts about Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. This year’s Dx3 Canada conference featured a lot of great questions. It was…
How to Avoid Dead Social Media Syndrome
DAC | February 20, 2013
A quirky little news item today caught my eye: A newly-announced Twitter app called LivesOn will allow people to keep tweeting after they die. It promises to scan the content of your Twitter feed, and…
Screens Collide with Google’s New Enhanced Campaigns
DAC | February 6, 2013
Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the rollout of what it’s calling Enhanced Campaigns, the search giant is doing a pretty dramatic 180 in its approach to…Google looks to bridge clicks and bricks with Zavers coupon service
DAC | January 16, 2013
Without a doubt, one of the biggest challenges of online marketing has always been understanding the relationship between online and offline behaviour. This has been an enormous problem for marketers, but also for Google. Their…
Matt Cutts: Don’t Count on Google to Know What You Mean
DAC | January 2, 2013
Google has a reputation for having a pretty good idea of what people are really looking for when they conduct a search. This reputation is richly deserved (those of us who suffered through the experience…
SMX Social Media Marketing Part Two: Going beyond 140 characters
DAC | December 19, 2012
This is part two of a two part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. With 340 million thoughts shared daily, 140 million…
SMX Social Media Marketing 2012 Part One: Putting a Face behind Facebook.
DAC | December 17, 2012
This is part one of a two-part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. I couldn’t think of a better city or venue…
Social Media for Lead Generation Finally Getting Its Due
DAC | November 13, 2012
My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a…SMX East 2012 Day Three Recap: Search Marketing Grows Up
DAC | October 5, 2012
This is part three of a three-part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here and part two here. Perhaps my favourite line of SMX East 2012 came…
SMX East 2012 Day Two Recap: The Mobile First Movement
DAC | October 4, 2012
This is part two in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here. Today I attended a very worthwhile session on mobile…
SMX East 2012 Day One Recap: The Changing Face of Search Marketing
DAC | October 3, 2012
This is part one in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. I went into this year’s SMX East Conference expecting a whole lot of…
Google’s SEO: The Number-One Search Engine Through Human Eyes
DAC | October 1, 2012
Learning SEO, although a never-ending process, is fairly straightforward in the early stages. For me, as is the case in most disciplines, the techniques and procedures sunk in best when I really understood the reasoning…
Why Apple’s Move Away from Google Maps is a Big Deal
DAC | September 24, 2012
By now most of us have heard the story of late Apple founder Steve Jobs declaring “thermonuclear war” on Google’s Android operating system. That war, it seems, is in full effect on multiple fronts. Of…
Google Engage Canada Event Recap
DAC | September 24, 2012
Google Engage Canada for Agencies celebrated its one-year anniversary on Monday, September 17 with half-day events held simultaneously across Canada in Toronto, Montreal, Calgary and Vancouver. The events, connected by Google+ Hangout, brought over 250 Google…
How Not to Respond to Negative Reviews
DAC | September 10, 2012
An Ottawa restaurant owner was convicted of criminal libel this week after she harassed a customer who had posted a negative review of her restaurant. Instead of ignoring — or, better yet, responding nicely —…
Google’s Domain Crowding Problem
DAC | August 17, 2012
Search quality has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the Search Engine Optimisation community. As search marketers have squawked and scrambled to adjust,…
Should I be worried by the loss of keyword referral data?
DAC | August 17, 2012
With the constant chopping and changing of the Google algorithms that drive rankings on the search engine’s results pages, it is a constant task for SEOs to stay on top and learn what’s new. Fortunately,…
No more anonymous reviews?
DAC | July 23, 2012
Google’s decision last May to replace the Places channel with the new, socially-integrated Google+ Local has led to a new interface and some new features. Among these, some changes were made to the way Google…
Why Subdomains Are Not Bad for SEO
DAC | July 16, 2012
One of the biggest pitfalls of adhering to so-called “SEO best practices” is that human beings are creatures of habit. As such, we cling to ideas that have been relevant to us based on personal…
Our definitive Guide to Google Panda: Everything you need to know and what you need to do
DAC | July 5, 2012
Google – Staying Ahead Google has long been the dominant search engine in terms of market share. A recent report based on data obtained by SEOmoz, Alexa, Karma Snack and several other trusted analytics sites…Could the Facebook “want” button be the answer to ad revenue questions?
DAC | June 29, 2012
Even before Facebook’s IPO stumbled its way onto the scene, pundits have been making a bit of a sport out of predicting the social behemoth’s demise. The general themes centre around why Facebook won’t be…“Don’t Be Stupid!”–Words Of Advice From Avinash Kaushik
DAC | June 21, 2012
Among the standing room only crowd at the SES conference in Toronto last week, Avinash Kaushik, the Google Marketing Evangelist spoke about the things that annoy users and keep businesses from maximising their online results. There…
DAC breakfast with Google in Toronto
DAC | June 15, 2012
We had the pleasure of hosting a breakfast for prospects on Wednesday, June 13 at The Spoke Club in downtown Toronto with our partners at Google. The breakfast was well attended and featured content by Adam…Apple vs. Google: The war that everyone is talking about
DAC | June 13, 2012
Apple’s recent launching of its own mapping software, to replace the default Google Maps on iPhone and iPad devices, has been described by industry pundits and observers as the latest escalation in a war that…
Has Penguin Finally Killed Link Building?
DAC | May 17, 2012
Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimisation penalty), the Search Engine Optimisation industry has been trying to figure out exactly what it means. Penguin officially rolled out late last…
