We did it! We brought home the gold in two of the three categories in which we were finalists at the 2019 OMMA Awards. Good job we dressed for the occasion and practiced our acceptance speeches… What did we win and how did we do it? The Online Marketing Media and Advertising Awards honor agencies […]
Earlier this month, we hosted Local Marketing 101—a detailed, 30-minute webinar in which Ewan Darby, our VP of Sales, walked through examples of the good, the bad, and the downright ugly when it comes to “local”. There were valuable insights for multilocation businesses seeking to create omnichannel local strategies that incorporate local listings, Facebook Locations, […]
Influential research and advisory firm Forrester has named DAC a contender in The Forrester Wave™: Performance Marketing Agencies, Q3 2019, citing us for bringing a unique offering to multilocation brands. Nasser Sahlool—Vice President, Client Strategy—is delighted with DAC’s inclusion. “To be recognised as a contender in the Wave, and to have our unique offering specifically […]
They say good things come in threes, don’t they? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three categories at the 2019 OMMA Awards. Our longstanding partnership with Fit4Less—one of North America’s leading low-cost gyms—has been recognised with a nomination for the OMMA Award for Website: Pharma/Health/Wellness, […]
Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is harvested, they’re rarely willing to pay for ad-free website access. Advertisers, for their part, still require access to user data to justify their […]
The murky issue of user trust and tracking in digital marketing is making headlines again. This time, Apple has updated its own tracking method in a move that is sure to compel vendors to rethink how they track users. Most vendors use a range of cookies to track users, with a view to not only […]
Siloed data is a serious challenge for many hotels. Reservation records may sit in the booking engine, restaurant and bar spend in another system, spa and leisure bookings elsewhere, and marketing activity in separate online advertising and analytics platforms. In a market dominated by online travel agencies (OTAs), how can hotels get more value from […]
What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative, data-driven change for your clients. So, we’re delighted to announce the launch of Proove Intelligence, our specialized analytics practice that activates under-utilized client data to drive iterative, […]
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognised for leading DAC’s award-winning SEM program with Bridgestone—an engagement of unprecedented scale and complexity. Felicia’s dedication to the Bridgestone account has […]
With 25,000+ attendees from 125 countries, 900+ journalists, 3,750+ CEOs and a long list of speakers from groundbreaking startups and Fortune 500 companies, Collision is one of the fastest growing tech conferences in North America. This inspirational 3-day conference opened our eyes to the necessity of keeping tabs on current technological trends and the evolving […]
