Author Archives: DAC

2021 predictions: 5 imminent trends in UX, UI, and design

Like every digital discipline, design is being steadily reshaped by the “new normal”. Although users may yearn for the beforetimes—familiar click paths, comforting colors—the pandemic has changed the way they interact online, and accelerated a number of long-expected UX/UI advancements. Ready to get to grips with VUI, AR, microinteractions, and more? Then you’ve come to […]

2021 predictions: Keep a close eye on these 4 upcoming SEO trends

Meet the new year, same as the old year? If January isn’t exactly turning the page on a crazy 2020—with certain aspects likely to take much longer to improve than we had hoped—we can at least take solace in the fact that digital is always the exception to the rule. Even in SEO, one of […]

2021 predictions: Breathe new life into your content after a tumultuous year

As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy. Will 2021 be the year voice search fulfills its potential, email proves its staying power, and Zoom allows us to buy that gorgeous bookshelf in our coworker’s background? There’s […]

2021 predictions: 5 developments to factor into your digital strategy

Part three of our predictions series brings us to digital strategy–where decisions are driven by data, research reveals surprising truths, and there’s no such thing as too much coffee. Join us as we pick out some of 2021’s most exciting strategic developments. COVID-19 will continue to drive digital acceleration Okay, so this is a relatively […]

2021 predictions: Automation, digital TV, and the end of the cookie

We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without (third-party) cookies, and explain why huge advancements in bid automation still require humans at the controls. Digital TV and video rise in […]

2021 predictions: 3 ways local listings will evolve next year

You don’t need us to tell you that the year 2020 will go down as one of the most disruptive on record. Yet, despite the disruption and disorder, there was significant progress made in a huge number of fields, disciplines, and industries—and particularly in digital marketing. Brands the world over have been forced to accelerate […]

DAC at Ad Age Women to Watch: Leading innovation during crises

At the Women to Watch conference and awards, Ad Age not only recognises and celebrates the achievements of women who have made strides in advertising and marketing, but focuses on the challenges facing women—and others—in 2020 and beyond. As part of the program this year, DAC’s Jenna Watson (VP of Digital Media) joined Shake Shack’s […]

4 ways we’re creating a more diverse workplace

Over the last couple of months, DAC’s People and Culture team has taken the time to audit our existing policies, practices, and training. We’ve evaluated how they support our long-held values around diversity and inclusion, as well as our zero-tolerance policy against racism and discrimination. In light of our findings, we’ve taken tangible steps to […]

Local Search Masterclass recap: How financial brands can drive customer acquisition and retention during re-openings, and beyond

Reopening can be complicated for businesses with distributed local footprints, especially in the highly regulated financial services industry. That’s why we hosted a Local Search Masterclass to help industry marketers get the most valid information in front of their audiences as they look to return to physical locations. Some key insights in this masterclass included: […]

Impromptu debate: Google’s free Shopping ads

Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for advertisers. Never ones to shy away from debate, DAC’s Kyle Harris (Director of Local Optimisation) and Brian Coccaro (AVP of Paid Search) sparred with one another […]