Author Archives: DAC

Discover the power of TikTok advertising: Proven strategies for success

TikTok, the short-form video app that has taken the world by storm, has also proven to be a valuable platform for digital advertising. With a highly engaged user base and a range of targeting and advertising options, TikTok offers a unique opportunity for businesses to reach and connect with their audience in fresh and engaging […]

Google adds “Neighbourhood Vibe” to Maps

Wouldn’t it be nice if Google Maps gave you an instant flavour of the particular area you’re looking at? The platform, after all, is no longer used for driving directions alone⁠—it’s a fully fledged discovery engine for almost every purpose imaginable. Well, that’s exactly what the search giant has done. At its recent Search On […]

5 marketing trends CMOs need to watch now

Having spent literally decades anticipating and implementing new marketing strategies based on industry trends and developments, we know all too well that the CMO role is continually evolving. It’s also a challenge to stay ahead of the curve when you already have a multitude of responsibilities, but don’t worry—we’re here to run through the top […]

DAC turned 50! Highlights from our Next Level celebrations

After 50 years of delighting clients, rising to every challenge, and making unforgettable memories along the way, DAC is celebrating an extraordinary milestone. And celebrate we did! Earlier this summer, we came together in Toronto with colleagues from across all our offices for an unforgettable 50th anniversary celebration. Our Next Level events included an agency-wide […]

How we’re making every day Earth Day

“We have forgotten how to be good guests, how to walk lightly on the earth as its other creatures do.” –Barbara Ward As we celebrate Earth Day, we are reminded to be kinder to our planet—today and every day. In this post, we take a closer look at how DAC is working to reduce our […]

Google’s shift away from cookies and personal ad IDs

In a move that has the industry buzzing (again!) about how we use data to build personalised ads, Google has announced that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” Essentially, Google will stop […]

Google’s quiet move: Responsive Search Ads are now the default format

If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs, are now the default ad format in Google Ads reminds me of a very particular chess tactic: the quiet move. A quiet move is […]

Google deprecates broad match modifier keywords: What you need to know

On February 4, 2021, Google announced that it would be deprecating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so let’s explore what it means, the implications for performance, and the timelines everyone should know. What are (were) broad match modifier keywords? Broad match modifier keywords, or […]

2021 predictions: How the top 3 data trends can go right (or wrong)

Thought last year was a little crazy? Then hang on to your hat because 2021 might just go down as the most predictably unpredictable year on record (in the world of data analytics, anyway). Unfortunately, accounting for predictable unpredictability through data and analytics is a tall order. Despite clear emergent patterns in shifting consumer behavior, […]

2021 predictions: 5 imminent trends in UX, UI, and design

Like every digital discipline, design is being steadily reshaped by the “new normal”. Although users may yearn for the beforetimes—familiar click paths, comforting colors—the pandemic has changed the way they interact online, and accelerated a number of long-expected UX/UI advancements. Ready to get to grips with VUI, AR, microinteractions, and more? Then you’ve come to […]