Author Archives: DAC

US Search Awards 2018: Behind the Nomination

The US Search Awards is regarded as the premier celebration of SEO, PPC, and content marketing in the United States. It celebrates and rewards the expertise, talent, and achievements of the search industry. DAC is thrilled to announce that we have been nominated in the Best Integrated Campaign category for our work with TaxSlayer on […]

Google’s Birthday Updates: 6 Changes You Need to Know

Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think about search. We assume there was birthday cake, too. The key changes are focused on personalising the search journey and enhancing visual search using AI […]

The UX of Voice User Interface (VUI): What it Means for Brands

In the last few years, Voice User Interface (VUI) based personal assistants, like Google Home, Amazon Echo, and Siri have become a familiar part of our daily lives. Thanks to improvements in voice-recognition accuracy, VUIs allow better hands-free operation, especially when we’re not reading. We don’t have to read a screen while we are speaking […]

The Drum Puts the Spotlight on DAC’s Brand Refresh

UK-based global marketing publication The Drum has taken note of DAC’s brand refresh and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look—and where the agency is going next. DAC is growing and the new branding reflects that—the expansion of our footprint to 13 offices in six countries, as well […]

Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail

DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains in traffic and engagement by 24% and 10% respectively. Bridgestone and DAC saw an opportunity to improve efficiency and customer experience by aligning […]

A Bright Future is Here

Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive revolutions—technology, media, data—and continue to do what we do best: connect brands with customers all the way down to the hyperlocal level. So […]

Landy Awards 2018: Behind the Nomination

DAC  was in good company at this week’s Landy Awards, hosted by Search Engine Land. Our work with two of our favourite clients earned us finalist status in two categories – Best Integration of Search into Cross-Channel Marketing (TaxSlayer) and Best Overall SEM Initiative, Enterprise (Bridgestone). While we didn’t take home the trophy this year, […]

You Are What They Search

Over the past year, there seems to be a trend amongst digital marketing professionals to uniquely reposition their products and services—or at least control the language around important brands—in order to differentiate them from competitors. The rationale: to make them stand out as unique in the minds of potential customers or clients. We have seen […]

DAC Wins SEMPO Award for Best Paid Search Campaign

Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a […]

DAC Offers Local Presence Management (LPM) on Microsoft Azure

As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC’s local listing management platform is now powered by Microsoft Azure, helping to ensure that clients’ online business information is accurate and visible on all major websites […]