Author Archives: DAC

How we’re making every day Earth Day

“We have forgotten how to be good guests, how to walk lightly on the earth as its other creatures do.” –Barbara Ward As we celebrate Earth Day, we are reminded to be kinder to our planet—today and every day. In this post, we take a closer look at how DAC is working to reduce our […]

Google’s shift away from cookies and personal ad IDs

In a move that has the industry buzzing (again!) about how we use data to build personalised ads, Google has announced that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” Essentially, Google will stop […]

Google’s quiet move: Responsive Search Ads are now the default format

If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs, are now the default ad format in Google Ads reminds me of a very particular chess tactic: the quiet move. A quiet move is […]

Google deprecates broad match modifier keywords: What you need to know

On February 4, 2021, Google announced that it would be deprecating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so let’s explore what it means, the implications for performance, and the timelines everyone should know. What are (were) broad match modifier keywords? Broad match modifier keywords, or […]

2021 predictions: How the top 3 data trends can go right (or wrong)

Thought last year was a little crazy? Then hang on to your hat because 2021 might just go down as the most predictably unpredictable year on record (in the world of data analytics, anyway). Unfortunately, accounting for predictable unpredictability through data and analytics is a tall order. Despite clear emergent patterns in shifting consumer behavior, […]

2021 predictions: 5 imminent trends in UX, UI, and design

Like every digital discipline, design is being steadily reshaped by the “new normal”. Although users may yearn for the beforetimes—familiar click paths, comforting colors—the pandemic has changed the way they interact online, and accelerated a number of long-expected UX/UI advancements. Ready to get to grips with VUI, AR, microinteractions, and more? Then you’ve come to […]

2021 predictions: Keep a close eye on these 4 upcoming SEO trends

Meet the new year, same as the old year? If January isn’t exactly turning the page on a crazy 2020—with certain aspects likely to take much longer to improve than we had hoped—we can at least take solace in the fact that digital is always the exception to the rule. Even in SEO, one of […]

2021 predictions: Breathe new life into your content after a tumultuous year

As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy. Will 2021 be the year voice search fulfills its potential, email proves its staying power, and Zoom allows us to buy that gorgeous bookshelf in our coworker’s background? There’s […]

2021 predictions: 5 developments to factor into your digital strategy

Part three of our predictions series brings us to digital strategy–where decisions are driven by data, research reveals surprising truths, and there’s no such thing as too much coffee. Join us as we pick out some of 2021’s most exciting strategic developments. COVID-19 will continue to drive digital acceleration Okay, so this is a relatively […]

2021 predictions: Automation, digital TV, and the end of the cookie

We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without (third-party) cookies, and explain why huge advancements in bid automation still require humans at the controls. Digital TV and video rise in […]