November 3-6, over 700 marketers, planners and digital professionals gathered at the Palmer House Hilton Hotel, for ClickZ Live Chicago. A three day digital marketing event for industry thought leadership, shared best practices and peer networking. The event offered insights and advice from digital marketing and advertising leaders in the areas of Data Driven Marketing, Social Innovation, Ecommerce Tactics and Next Generation Search.
On November 6, DAC’s Director of Strategic Planning, Paul Kraemer, delivered an Integrated Marketing spotlight session on Paid, Owned and Earned Strategy in which he shared tips for working together across silos, improving workflow to optimize and deliver harmonized paid, owned and earned strategies and showcased effective tools that support integrated reporting and constant optimization.
Earlier in the conference, DAC’s Senior Director of New Business, Christopher McNally, facilitated the highly attended theater session “Let’s Talk Local” where he offered examples and tips for better brand presence management at the hyper-local level to improve ROI and enrich customer experience.
If you were a delegate at the event or are marketing pro interested in connecting with a DAC expert on these or other digital marketing topics please feel free to reach out to the team via the comment section below or contacting with a DAC office directly at 800.361.4322.
To see session highlights and favorite conference moments shared by attending delegates search hashtag #CZLCHI