Inside the Funnel

Venture into the rarefied world
of marketing leadership.

Latest episode

Episode summary

Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world’s de facto medium for working, socializing, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What *isn’t* omnichannel? And have we finally found a topic that Dan...

Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world’s de facto medium for working, socializing, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What *isn’t* omnichannel? And have we finally found a topic that Dan finds exciting rather than frustrating? Listen in as Jenna takes the wheel for a whistle-stop tour through:

  • Omnichannel vs. multichannel
  • Omnichannel =/= attribution analysis
  • Dan’s delightful bathroom reno
  • Step one: Organizational change
  • Who owns the customer record?
  • “Teach them to yearn for the vast and endless sea”
  • Last, best experiences

LINKS: “Google’s Local Omnichannel Takeover and What it Means for Your Paid Ads” | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org

Meet the hosts

Jenna Watson Jenna Watson
  • VP of Digital Media

Media is measurable, pizza is life, and robots will overthrow us sooner or later. Jenna knows her mind.

Nasser Sahlool Nasser Sahlool
  • VP of Client Strategy

Nasser is the man in the middle, piloting the show with charm, humor, and obscure movie references.

Dan Temby Dan Temby
  • VP of Technology

A natural problem-solver, Dan is permanently frustrated about something (usually Nasser).