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Inside the Funnel

Venture into the rarefied world
of marketing leadership.

Latest episode

Episode summary

Is B2B marketing really more challenging than B2C? The digital age has blurred the lines between the two, so we enlisted T-Systems’ Head of Digital Marketing, Björn Radde, to reveal truths from one of Europe’s most successful B2B operations. Join Nasser, Dan, and Jenna as they pick Björn’s brain to reveal: Why B2B...

Is B2B marketing really more challenging than B2C? The digital age has blurred the lines between the two, so we enlisted T-Systems’ Head of Digital Marketing, Björn Radde, to reveal truths from one of Europe’s most successful B2B operations. Join Nasser, Dan, and Jenna as they pick Björn’s brain to reveal:

  • Why B2B doesn’t mean “boring to boring”
  • The duality of B2B/B2C experiences
  • How to reverse-engineer the sales funnel for major deals
  • Why B2B sales will be insulated against the loss of third-party cookies
  • How to nurture an effective B2B culture: Test, learn, and upskill

 
LINKS: DAC: “Why Google’s new Customer Match is great news for B2B marketers” | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org

Meet the hosts

Jenna Watson Jenna Watson
  • VP of Digital Media

Media is measurable, pizza is life, and robots will overthrow us sooner or later. Jenna knows her mind.

Nasser Sahlool Nasser Sahlool
  • VP of Client Strategy

Nasser is the man in the middle, piloting the show with charm, humor, and obscure movie references.

Dan Temby Dan Temby
  • VP of Technology

A natural problem-solver, Dan is permanently frustrated about something (usually Nasser).