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The art (and chaos) of modern marketing.
Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.
Another tool. Another acronym. Another report showing what’s wrong. When does any of it make the next decision easier? In this episode of Shift Happens, host Nasser Sahlool goes beyond the brief with Maria Unwala, VP of Business Development at DAC, to explore the pressures shaping marketing decisions today. Drawing on her daily conversations with brand leaders, Maria shares what’s keeping marketers up at night, from falling website traffic and changing customer discovery to the expectation that AI will help everyone do more with less. They discuss why more information doesn’t always bring more clarity, how businesses can get more value from the technology they already own, and why agency partners need to bring a point of view. Maria also explores what happens when AI writes the brief and answers it, leaving the human conversation somewhere between the two. The takeaway? Get clear on the problem, bring the right people into the conversation, and make a decision you can learn from.
Discover expert perspectives and actionable ideas to optimize your marketing strategy today.
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