Join Search Engine Journal and DAC on May 28 for a free webinar on connecting AI visibility signals to business outcomes.
The art (and chaos) of modern marketing.
Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.
If search used to be about ranking on Google, what is it really shaping today? In this episode of Shift Happens, host Nasser Sahlool is joined by Matt Southern, Senior News Writer at Search Engine Journal, to explore how search is evolving beyond rankings, clicks, and traditional SEO metrics. They unpack the shift from Google-only visibility to a broader decision ecosystem spanning AI search, zero-click results, Amazon, TikTok, Reddit, YouTube, maps, reviews, and marketplaces. Matt shares what search marketers are asking right now, what’s being overhyped, and what brands are underestimating as AI systems increasingly shape how people discover, compare, validate, and choose. The episode also explores why SEO fundamentals still matter, how consistent brand information influences AI-generated answers, and why marketers need to measure success beyond organic traffic alone. The takeaway? Search doesn’t just drive clicks anymore—it shapes trust, influence, and decisions across the full customer journey.
Discover expert perspectives and actionable ideas to optimize your marketing strategy today.
Feeling curious? Ask your most burning marketing questions and we’ll answer them in a future episode.
Get exclusive insights into digital
media’s top-trending topics delivered
directly to your inbox.
