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Inside the Funnel

Venture into the rarefied world
of marketing leadership.

Latest episode

Episode summary

Facebook’s metaverse announcement sent shockwaves around the digital world—and not just because of Mark Zuckerberg’s “unique” presentation. But what does it all mean for brands, marketers, consumers, and the world at large? Choose your avatar and join Jenna, Nasser, and Dan in the funnelverse as they dissect the...

Facebook’s metaverse announcement sent shockwaves around the digital world—and not just because of Mark Zuckerberg’s “unique” presentation. But what does it all mean for brands, marketers, consumers, and the world at large? Choose your avatar and join Jenna, Nasser, and Dan in the funnelverse as they dissect the implications, confront controversies, and tackle topics including:

  • “The metaverse” or “A metaverse”?
  • Fluff, vision, and positioning: The hallmarks of a land grab
  • How the metaverse will make crypto cowboys richer
  • AR vs. VR
  • What should brands do to prepare?

 

LINKS: Shaan Puri: “Hot take: Everyone is wrong about the Metaverse” | Clive Thompson: “The Metaverse Is Already Here — It’s Minecraft” | DAC: “Podcast rewind: 3 lessons learned about digital transformation” | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org

Meet the hosts

Jenna Watson Jenna Watson
  • VP of Digital Media

Media is measurable, pizza is life, and robots will overthrow us sooner or later. Jenna knows her mind.

Nasser Sahlool Nasser Sahlool
  • VP of Client Strategy

Nasser is the man in the middle, piloting the show with charm, humor, and obscure movie references.

Dan Temby Dan Temby
  • VP of Technology

A natural problem-solver, Dan is permanently frustrated about something (usually Nasser).