Skip to main content

Inside the Funnel

Venture into the rarefied world
of marketing leadership.

Latest episode

Episode summary

Some things never change, but SEO is not one of those things. Join Jenna, Nasser, and Dan as they check in on the sweeping evolution of organic search, explore Google’s role therein, and ponder the future of one of digital’s most traditional disciplines. Along the way, they click through into topics including: Counting in cubits and...

Some things never change, but SEO is not one of those things. Join Jenna, Nasser, and Dan as they check in on the sweeping evolution of organic search, explore Google’s role therein, and ponder the future of one of digital’s most traditional disciplines. Along the way, they click through into topics including:

  • Counting in cubits and backyard pyramids
  • Visualization, zero clickification, monetization
  • Higher ranking =/= more impressions
  • Create compelling content… but how?
  • SEO has never been more SEO

 
LINKS: DAC: “Hey, BERT! Meet the Google AI set to change search forever” | DAC: “One year on, has BERT really changed search forever?” | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org

Meet the hosts

Jenna Watson Jenna Watson
  • VP of Digital Media

Media is measurable, pizza is life, and robots will overthrow us sooner or later. Jenna knows her mind.

Nasser Sahlool Nasser Sahlool
  • VP of Client Strategy

Nasser is the man in the middle, piloting the show with charm, humor, and obscure movie references.

Dan Temby Dan Temby
  • VP of Technology

A natural problem-solver, Dan is permanently frustrated about something (usually Nasser).