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Inside the Funnel
Venture into the rarefied world of marketing leadership.
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Episode summary
Keynote speaker, best-selling author, advisor to 36 of the Fortune 500, seventh generation entrepreneur, certified barbecue judge, divorce statistician, reformed domain squatter… Jay Baer has seen and done it all, and now he’s Inside the Funnel’s first ever guest! Join Jenna, Dan, and Nasser as they gleefully pick Jay’s brain to reveal priceless insights into customer experience (CX), including:
- Kansas barbecue vs. Texas barbecue
- Why do 70% of CX initiatives fail?
- How online reviews have become the dominant force of our age
- Quick, clear, and kind: The three levers of CX
- 600 haircuts, 600 questions
- Delta Airlines and the coveted customer experience
LINKS: www.dacgroup.com | www.jaybaer.com | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org
Meet the hosts
Jenna Watson
- VP of Digital Media
Media is measurable, pizza is life, and robots will overthrow us sooner or later. Jenna knows her mind.
Nasser Sahlool
- VP of Client Strategy
Nasser is the man in the middle, piloting the show with charm, humor, and obscure movie references.
Dan Temby
- VP of Technology
A natural problem-solver, Dan is permanently frustrated about something (usually Nasser).