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Inside the Funnel
Venture into the rarefied world of marketing leadership.
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Episode summary
Fourth-quarter deadlines, postponed plans, and crippling anxiety about the year ahead—there’s no mistaking The Most Wonderful Time of the Year™! Join Santa Sahlool, Dancer Temby, and Jingle Bells Watson as they recap an eventful year and look ahead to 2022, squeezing down chimneys including:
- The ever-changing definition of digital performance
- How to dovetail with Google’s long-term vision
- Persuasion and precision: The future of digital media
- In-housing and the scramble for talent
- The Brand and the Influence: Tokyo Draft
LINKS: Forrester: “Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity” | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org
Meet the hosts
Jenna Watson
- VP of Digital Media
Media is measurable, pizza is life, and robots will overthrow us sooner or later. Jenna knows her mind.
Nasser Sahlool
- VP of Client Strategy
Nasser is the man in the middle, piloting the show with charm, humor, and obscure movie references.
Dan Temby
- VP of Technology
A natural problem-solver, Dan is permanently frustrated about something (usually Nasser).