DAC Group to Lead CMA Seminar

On Thursday, April 12, 2012 DAC Group’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer, Vice-President of Media will lead a one-day Canadian Marketing Association (CMA) intensive seminar in Toronto titled “Lead Generation Minus the Guesswork”.

The seminar will feature engaging presentations, interactive working sessions, real-world case studies and proprietary research. Participants will also be provided a number of handouts including take-home best practice resource guides.

This seminar is intended for:

  • Management: senior operations and marketing executives
  • Marketing: digital, direct or sales & marketing professionals, mid-level and up
  • Internal Stakeholders: branding, social, PR, web strategy leaders
  • Directors of any lead generation or distribution channel – corporate recruitment, franchise development, enrolment marketing and e-Commerce

This seminar will cover:

  • The Canadian Media Landscape
  • SoLoMo – Social, Local and Mobile channels
  • How People Search
  • The Power of Scale
  • The Triple Threat
  • Maps/Places Listings
  • The Network Effect
  • Landing Page Optimization
  • Harmonizing Data

Space is limited for this powerful one-day seminar. Register today at Lead Generation or call 416-645-3281. 

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