It’s not only the leaves that are changing this season—we’re welcoming three new faces to our talented office leadership team. Adam Luck joins as VP/GM of our Toronto and Vancouver offices, Sonia Allard is VP/GM of our Montreal office, and Mark Provenzano has been appointed VP/GM of DAC Chicago.
Adam has a wealth of leadership experience, including a four-year tenure at IPG Mediabrands—initially as President of Initiative and later as Head of Digital Growth and Innovation at Reprise Media and Ansible Mobile—and a recent consulting role for three of Canada’s largest publishers.
Sonia brings more than 15 years of senior digital marketing experience to her new role at DAC Montreal, including VP tenures at iProspect and, most recently, Adviso. She has developed a formidable skill set in that time, specializing in optimizing marketing and operations processes.
Mark, meanwhile, heads up our Chicago office having progressed through a richly varied portfolio that includes DoubleClick, GroupM, Publicis Groupe, and his own consultancy practice focusing on agency productization, reorganization, and business development.
CEO and Managing Partner Norm Hagarty is pleased to welcome Adam, Sonia, and Mark to their leadership roles.
“Adam, Sonia, and Mark bring strong strategic, leadership, and client relationship abilities to DAC’s leadership team. They’re exceptional marketers and very capable leaders—with key skills in areas that are increasingly important to our ongoing growth and evolution as an agency. I’m delighted they have joined us.”