DAC Group held an American Marketing Association (AMA) lunch series session titled “Digital Lead Generation Minus the Guesswork” yesterday at the Doubletree Hotel in Cleveland. DAC’s Vice-President of Client Strategy Nasser Sahlool led the afternoon seminar. Topics discussed included: digital trends, SoLoMo – Social, Local and Mobile channels, methodologies to succeed in a dynamic digital environment, and tips for how to harmonize data across various disparate channels. Thank you to the American Marketing Association, Cleveland chapter, for hosting DAC Group.
Simone Coucill, PR and Communications Manager