DAC Group held an American Marketing Association (AMA) lunch series session titled “Digital Lead Generation Minus the Guesswork” yesterday at the Doubletree Hotel in Cleveland. DAC’s Vice-President of Client Strategy Nasser Sahlool led the afternoon seminar. Topics discussed included: digital trends, SoLoMo – Social, Local and Mobile channels, methodologies to succeed in a dynamic digital environment, and tips for how to harmonize data across various disparate channels. Thank you to the American Marketing Association, Cleveland chapter, for hosting DAC Group.
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Simone Coucill, PR and Communications Manager