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Privacy Policy

Updated on: June 1, 2023

We may update this Privacy Notice if necessary to reflect changes in our privacy policies and practices or to comply with applicable laws. Please check it regularly.

DAC is a leading international performance marketing agency. As such, it processes personal information to operate its website, to recruit candidates and to provide its services to its clients. In each context, DAC applies every safeguard necessary to protect that personal information. This Policy tells you how.

“Personal information” means information that relates to an identifiable individual, directly or indirectly.

This Policy provides you with information regarding:

I. DAC Group (“DAC”) management and protection of personal information,

  1. Collected from website visits, directly from you, for the purposes of operating and improving the website;
  2. Collected directly from you or third parties with your consent in the course of recruitment;
  3. Processed and analyzed on behalf of DAC’s clients as transferred by our clients.

II. The process to exercise individual privacy rights regarding one’s personal information  held by DAC in relation to:

  1. Individual access,
  2. Rectification,
  3. Opt-out, restriction or objection,
  4. Deletion,
  5. Portability and
  6. Questions or concerns.


1.  What we collect through our website

This website, as most websites, uses cookies, meaning technologies stored on the user’s computer during the site visit in order to remember certain technical information, including IP address, device information, geo-location information, computer and network performance data and navigation history. They help us make your experience more efficient by providing information about your visit and by facilitating your return to the website.

We use permanent, persistent cookies, to analyze website usage and for language preferences and temporary, or session cookies, to improve website performance and to determine web trends. Session cookies are deleted once you close your internet browser. Persistent cookies stay on your browser for a longer period to remember your preferences when you revisit our website.

We use both first and third party cookies. First party cookies are the ones we serve on the website. Third party cookies are served by another domain that ours.

Some cookies are strictly necessary, while others are optional:

  • Strictly necessary cookies: These cookies are required for the operation of our website and use of its features. They cannot be disabled.
  • Optional cookies: These cookies are used to remember the choices you have made, for example the country you visit our website from, your language and any changes you have made on the web pages to customise your experience and facilitate your visits. They include analytical cookies that collect information on how visitors use our website to improve its access and functions.  Optional cookies can be disabled but the services they support  may not function properly.

To disable cookies, go to your browser and follow the instructions.

If we change anything important about our use of cookies, we will notify you through a pop-up on the website.

2.   What we collect through a recruitment process

When you apply for a position at DAC, we will ask you to provide the information necessary to assess your application.  With proper notification, we may collect publicly available information about you through internet searches to perform due diligence on candidates, strictly in relation to data relating to recruitment purposes.

If you are hired, your application information will become part of your personnel file. If you are not hired, we will retain your application information for two months, to provide you an opportunity to inquire about the recruitment process, and then we will destroy it. If we believe your application may be relevant to another position in the future, we will seek your permission to retain your application information for a longer period of time.

3.   What we process on behalf of our clients through our services

DAC processes personal information that its clients have collected for the purposes of providing our digital marketing services.

This information  is analyzed and processed exclusively under the instructions of the client and in compliance with the privacy policies of that client. DAC uses this information  to develop multi-platform and multi-channel directional marketing, display advertising and search marketing campaigns and strategies for its clients. DAC also uses this information  for information  analytics purposes to provide its clients with insights into their businesses and marketing campaigns and strategies. For more information on DAC services click here.

4.   Who we share information with

DAC does not sell personal information.

DAC may transfer personal information to suppliers and sub-contractors it employs to deliver its services or to support its operations.  In all cases, DAC, through contractual clauses, ensures the personal information remains secure and is used for no other purpose than to deliver the services.

By law, organizations may be required to disclose personal information to government authorities upon demonstration of lawful authority or may be allowed to disclose personal information where it is reasonable for the purposes of investigating or preventing a breach of an agreement or a contravention of the law. Considering the minimal personal information DAC processes and the very low retention times, it is highly unlikely that  DAC would be in that position. If we ever are, we will comply with applicable privacy laws.

5.    Where we store personal information

We stored personal information in Canada and in the United States. Personal information becomes subject to the laws of the country where it is stored.

In all cases, we only transfer personal information across borders in accordance with applicable privacy law.

6.    How we protect personal information

DAC is committed to information  security and protects personal information  through integrated physical, technological and administrative safeguards. In particular,

  • All information  is protected by security safeguards appropriate to the level of sensitivity of the information through (i) physical measures, such as secure areas; (ii) technical measures, such as encryption and secure servers; and (iii) organisational measures such as employee access privileges based on the need-to-know and employee security through vetting and supervision.
  • All information  is retained only for as long as it is necessary for the purposes for which it was collected or transferred, in accordance with DAC Retention Schedule.
  • In case of a breach of personal information, DAC would implement its Incident and Breach Response Plan. This includes applying all necessary measures to mitigate the impact of the breach and, if required by applicable laws, as soon as feasible, notifying individuals if we collected the personal information directly, or notify the client if the personal information was processed on their behalf in the course of a service agreement.



You have rights about your personal information, free of charge and cannot be discriminated against for exercising them.

All individual rights requests must be directed, in writing, to our Privacy Officer at We will respond within 30 days.  If we need an extension, we will provide reasons.

1.     Individual access

You have the right to request access to the personal information we hold about you. If we cannot grant you access, for example, because we retain personal information for such short periods of time that we no longer have it, or because we are prohibited by law to grant your request because your personal information is embedded in the personal information of another person that we cannot disclose, we will provide reasons.

2.     Rectification

You can also request rectification of your personal information.

If you information is inaccurate, we will correct it as soon as possible.

3.     Opt out

If you have provided us your personal information with consent, for example by accepting all cookies, you can always withdraw consent by changing your preferences on the cookies tools. The same applies to personal information you provide us through a job application. You can withdraw consent or require that your personal information not be used, or be subject to restricted use, if it is not necessary to the recruitment process.

4.     Deletion

If your personal information is no longer necessary for the purposes for which we collected it, you can request its deletion. As mentioned under  “How we protect personal information”, we have retention schedules to delete information as soon as it is no longer necessary. However, if you consented to have your personal information retained for longer, for example, when we seek your consent to retain your job application beyond the recruitment process to consider you for other positions, you can withdraw that consent and ask for deletion of that information at any time. If the personal information is no longer needed, we will delete it as soon as possible.

5.     Portability

You can ask us to transfer the personal information you provided us to another organization.

6.     Questions or concerns

If we hold personal information about you, and you have concerns about our compliance with applicable privacy laws, or if you want to know more about our policies and practices to protect personal information, you may contact our Privacy Officer at

We hope we can resolve any question or concern to your satisfaction. If it is not the case, however, you may lodge a complaint with the privacy or data protection  authority competent where you reside.


Should you have any questions about this Privacy Policy please contact our  Data  Protection Officer at

Last Updated January 17, 2023


DAC Group (“DAC”)

DAC is committed to respect the privacy rights of visitors and users of its website. This privacy policy (“Policy”) explains how we may collect, store and use personal data about you when you browse our careers page (the “Site”) and when you provide your personal data to us through the recruitment website.

These terms will apply regardless of how the Site is accessed and will cover any technologies or devices (if applicable) by which we make the Site available to you. It provides you with details of the types of personal data that we may collect from you, how we use your personal data and the rights you have with respect to our use of your personal data when we are the data controllers.

By continuing to use the Site, you are agreeing to the terms of this Policy.

For the purposes of any applicable European laws relating to privacy and data protection including any applicable legislations implementing the General Data Protection Regulation (Regulation (EU) 2016/679 (the “Privacy Laws”), DAC Group (“We”) are the data controllers of the personal data (as defined in the Act) which we collect from you or which you provide to us through the Site. We guarantee to comply with the standards, procedures and requirements laid down in law to ensure that your personal data is kept secure and processed fairly and lawfully.

What Information do we collect?

You should be aware that this Site is being monitored and may capture information about your visit that will help us improve the quality of our service.
When you apply for a job, request information, send a question or answer, send a resume or otherwise actively send us data through our Site, we collect and process such data which includes, but not limited to, the following:

  • “Personal Information”, which may comprise: your name, e-mail address, personal address, telephone number, gender, occupation, interests, a password, and any other data included in a submitted profile or resume;
  • Any other information which you provide when you report a problem through our Site


A cookie is a small file placed on your computer when you visit a website. We use ‘cookies’ to keep track of your current session and to personalise your experience. Cookies also enable us to:

  • Estimate our audience size and usage pattern; and
  • Recognise your preferences such as language and region when you return to the Site.

We do not use cookies to collect or store Personal Information. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to the Site. For the settings of cookies, please refer to the ‘Help’ function within your computer.


If you apply for a job, you agree that:

  • The Personal Information which you provide to us is true, accurate, and complete in all respects.
  • You agree not to impersonate any other person or entity or to use a false name or a name that you are not authorised to use.
  • You will keep your application information secure and not disclose it to any third party.

How does DAC use the information collected?

We will never sell any information about you to anyone. We use your Personal Information to carry out our obligations arising from any engagement entered you may have with us and for the specific purpose for which it was volunteered.
We will use your Personal Information and any information provided by you as a job applicant to:

  • Contact the individual concerned and providing information about our operations and employment;
  • Manage job applicant information including creation of records in the selection process; and
  • Any other uses as may be necessary to employment and recruitment activities.

We will treat all your Personal Information as confidential and will not share your Personal Information with third parties.

Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis.
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”), although the data will always be held securely and in line with the requirements of the relevant data protection laws. It may also be processed by staff operating outside the EEA who works for us. Such staff may be engaged in, amongst other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

How long do we keep your personal data?

We will keep your personal data for as long as we need it to achieve the purpose for which it has been collected or to meet our legal obligations.

  • We keep the data relating to a job application until you request us to delete it or after one year starting from the fulfilment of the position or the end of the recruitment process.
  • When you send us a request regarding our brand, your data will be kept for the time necessary to handle such a request.
  • Personal data within cookies set on your terminal will be kept for as long as we need it to achieve the purpose for which it has been collected (e.g. session identification cookies are just kept for the duration of the ongoing session), and, in any case, for a maximum duration of 13 months.

We might keep some personal data for longer to comply with legal or regulatory obligations or to protect our legitimate interests.

Your rights on your personal data

You have the following rights at any time:

  • The right to request access to personal data that we hold about you;
  • The right to request from us rectification of any personal data that is inaccurate or incomplete;
  • The right to request erasure (‘right to be forgotten’) of personal data if these data are no longer necessary in relation to the purposes for which they were collected or otherwise processed or if you withdraw your consent (we might have to keep some personal data to meet legal requirements or legitimate interests though);
  • The right to obtain restriction of processing where one of the following applies:
    • If you have contested the accuracy of your personal data, processing shall be restricted for a period enabling us to verify such accuracy,
    • When processing is unlawful, and you oppose to the erasure of your personal data and request the restriction of their use instead,
    • If we no longer need the personal data for the purposes of the processing but they are required by you to establish, exercise or defend your legal claims,
    • When you have objected to processing based on legitimate interests, processing shall be restricted for a period enabling the verification whether our legitimate grounds override yours,
  • The right to object, on grounds relating to your situation, where processing of your personal data is based on our legitimate interests. You also have the right to object at any time to processing for direct marketing purposes (including profiling to the extent that it relates to such direct marketing);
  • The right to data portability, meaning you have the right to receive the personal data we hold about you in a structured, commonly used and machine-readable format and you have the right to transmit those data to another controller where the processing is based on your consent or on a contract and is carried out by automated means. You have also the right to have your personal data transmitted directly from us to another controller where technically feasible;
  • The right to lodge a complaint with a supervisory authority if you have reasons to think that your rights on your personal data are infringed by DAC.

Note that we may ask you additional information necessary to confirm your identity to exercise your rights.


We believe that the security of your Personal Information is important, and we are taking technical and organisational security measures to ensure their protection. In the unlikely event that your Personal Information, in our possession, is or is likely have been compromised, we may seek to notify you. If a notification is appropriate or required by law, we would endeavour to do so as promptly as possible, and, to the extent we have your e-mail address, we may notify you by e-mail. By using this Site, you consent to our use of e-mail as a means of such notification.

Changes to this Policy

This Policy may change. You should check our careers page frequently to view recent changes. If you choose to visit the Site, your visit and any dispute over privacy is subject to this Policy. Any changes will be posted on the Site and the date at the bottom of the page will be amended to reflect when the Policy was last revised.
Questions and enquiries related to this policy should be directed to our Data Protection Officer at