Skip to main content

White Papers

Digital marketing is a spectrum. At one end, there is an almost unlimited supply of granular data, down to the tiniest transactional details. At the other end, there are global trends that relentlessly reshape, redefine, and revolutionize entire industries.

But how do you consolidate the two to truly understand what’s going on—and what’s likely to happen? Research, research, and more research. Delve into our white papers as we explore strange new phenomena, seek out new trends and opportunities, and boldly go where no agency has gone before.

Navigating AI disruption: A CMO’s strategic blueprint
Wednesday, May 08, 2024

Understanding the AI transformation.

Marketers Are Caught Up In Generative AI’s Hype
Monday, December 04, 2023

Explore the influence of generative AI on marketing. Navigate strategies for transformative success. Your key guide to mastering generative AI in marketing.

Predictions 2024
Wednesday, November 15, 2023

Embrace the imminent shifts in marketing driven by new technologies, platforms, regulations, and evolving consumer behaviors.

How to make brands safer and stronger in an AI World
Monday, September 11, 2023

Stay ahead of the AI game and strike the right balance between AI benefits and brand safety.

Breaking down the myths of marketing mix modeling Breaking down the myths of marketing mix modeling
Tuesday, June 06, 2023

Most brands view MMM as a critical part of the analytics toolkit, but are often misled about what it can and cannot do.

Woman on iphone looking for directions Why Local Presence Management is critical to brand health
Monday, April 03, 2023

New research shows the power of local presence management to increase brand discovery and drive a multitude of business outcomes.

Full-funnel media Plan for long-term growth with a full-funnel performance mindset
Tuesday, December 06, 2022

We enlisted Forrester to research why full-funnel media is the key to marketing resiliently during disruptive times and beyond

Not Your Father’s SEO: How Brands Can Own the SERP
Wednesday, October 05, 2022

Modern SEO requires a holistic approach to the search engine results page, better connection to marketing and a more sophisticated measurement model.

Reputation management report 2022
Tuesday, August 23, 2022

What is reputation management, and why is it so important? Explore the findings from nearly 900 marketing executives from around the world, and learn how to drive revenue and enhance your brand’s online presence through a holistic reputation management strategy.

The marketer’s guide to web analytics in a privacy-first world
Wednesday, August 03, 2022

Modern web analytics is undergoing a sea change. This whitepaper guides marketers through Google’s new GA4 web analytics platform and connects the dots between web analytics applications and major changes to the overall data landscape.

Create Competitive Differentiation By Integrating Your Digital And Physical Experiences
Tuesday, February 01, 2022

We enlisted Forrester to dive deeper into omnichannel, explore the challenges facing B2C brands, and reveal the key activities to achieve true omnichannel success. This is what they found.

Digital marketing in 2022
Saturday, January 01, 2022

This is your essential rundown of the major trends set to shape the next 12 months in digital media, local marketing, analytics, content strategy, and more.

Shoppers playing ping pong in a store Retail Renaissance: Experiential Retail
Thursday, December 19, 2019

When is a store more than a store? Explore experiential retail and learn how innovators are pioneering a new world of “retailtainment” in the digital age.

The Rise of Voice Search: Make Your Brand Heard
Thursday, September 19, 2019

Voice technology is suddenly ubiquitous. See how it’s reinventing local search⁠—and find out how you can prepare your brand to thrive in an exciting a new era.

Two pairs of hands embracing one another How Healthcare Companies Can Win in Digital
Monday, November 19, 2018

How are personalization, content marketing, localization, and technology shaping the future of healthcare? Our white paper explores the possibilities.

Coffee shop worker smiling at his shop door. Enterprise-to-Local Digital Marketing Playbook
Monday, August 27, 2018

To a consumer, quickly finding accurate information about a local store or completing a purchase journey in a store, even if they began it online, is the new expectation.

Three friends enjoying hamburgers together Serving Up Consumer Insights: Quick Service and Fast Casual Restaurants
Tuesday, April 17, 2018

In the restaurant industry today, an authentic voice is just as important as authentic food. Mobile ordering, restaurant apps and social sharing are all changing the way customers find and experience food on the go.

Woman sitting on the deck of a small wooden boat in tropical waters Departures, Destinations and Disruptors
Friday, February 16, 2018

Travel and hospitality has been turned upside-down by the digital revolution—just like any industry. But this isn’t just any industry: this is a unique market with unique characteristics.

A row of sitting people all using their smartphones The Future of Digital Marketing is Now: Are You Ready?
Thursday, October 12, 2017

It’s more important than ever for marketers to align to user intent and remain relevant throughout the consumer decision journey.

Shopping bags arranged beneath a row of people sitting on a large concrete handrail Customer-First Retail
Wednesday, May 10, 2017

The retail industry has been bombarded by unprecedented change in recent years. Brands that have failed to adapt are feeling the squeeze, and it’s not only happening online: we’re witnessing the biggest wave of store closures in decades.

Two Apple employees seen through the reflection of a window on a busy street The Apple Effect
Wednesday, February 22, 2017

We’re not saying consumers are superheroes, but they do wield incredible power in the digital era. Their buying behavior can make or break a business—especially in banking and financial services, which have long relied on brick-and-mortar locations to reach and serve their customers.