Digital marketing is a spectrum. At one end, there is an almost unlimited supply of granular data, down to the tiniest transactional details. At the other end, there are global trends that relentlessly reshape, redefine, and revolutionize entire industries.
But how do you consolidate the two to truly understand what’s going on—and what’s likely to happen? Research, research, and more research. Delve into our white papers as we explore strange new phenomena, seek out new trends and opportunities, and boldly go where no agency has gone before.
We commissioned Forrester to dive deeper into omnichannel, explore the challenges facing B2C brands, and reveal the key activities to achieve true omnichannel success. This is what they found.
When is a store more than a store? Explore experiential retail and learn how innovators are pioneering a new world of “retailtainment” in the digital age.
How are personalization, content marketing, localization, and technology shaping the future of healthcare? Our white paper explores the possibilities.
To a consumer, quickly finding accurate information about a local store or completing a purchase journey in a store, even if they began it online, is the new expectation.
In the restaurant industry today, an authentic voice is just as important as authentic food. Mobile ordering, restaurant apps and social sharing are all changing the way customers find and experience food on the go.
Travel and hospitality has been turned upside-down by the digital revolution—just like any industry. But this isn’t just any industry: this is a unique market with unique characteristics.
It’s more important than ever for marketers to align to user intent and remain relevant throughout the consumer decision journey.
We’re not saying consumers are superheroes, but they do wield incredible power in the digital era. Their buying behavior can make or break a business—especially in banking and financial services, which have long relied on brick-and-mortar locations to reach and serve their customers.