White Papers

Digital marketing is a spectrum. At one end, there is an almost unlimited supply of granular data, down to the tiniest transactional details. At the other end, there are global trends that relentlessly reshape, redefine, and revolutionize entire industries.

But how do you consolidate the two to truly understand what’s going on—and what’s likely to happen? Research, research, and more research. Delve into our white papers as we explore strange new phenomena, seek out new trends and opportunities, and boldly go where no agency has gone before.

Coffee shop worker smiling at his shop door. Enterprise-to-Local Digital Marketing Playbook
Monday, August 27, 2018

To a consumer, quickly finding accurate information about a local store or completing a purchase journey in a store, even if they began it online, is the new expectation.

Three friends enjoying hamburgers together Serving Up Consumer Insights: Quick Service and Fast Casual Restaurants
Tuesday, April 17, 2018

In the restaurant industry today, an authentic voice is just as important as authentic food. Mobile ordering, restaurant apps and social sharing are all changing the way customers find and experience food on the go.

Woman sitting on the deck of a small wooden boat in tropical waters Departures, Destinations and Disruptors
Friday, February 16, 2018

Travel and hospitality has been turned upside-down by the digital revolution—just like any industry. But this isn’t just any industry: this is a unique market with unique characteristics.

A row of sitting people all using their smartphones The Future of Digital Marketing is Now: Are You Ready?
Thursday, October 12, 2017

It’s more important than ever for marketers to align to user intent and remain relevant throughout the consumer decision journey.

Shopping bags arranged beneath a row of people sitting on a large concrete handrail Customer-First Retail
Wednesday, May 10, 2017

The retail industry has been bombarded by unprecedented change in recent years. Brands that have failed to adapt are feeling the squeeze, and it’s not only happening online: we’re witnessing the biggest wave of store closures in decades.

Two Apple employees seen through the reflection of a window on a busy street The Apple Effect
Wednesday, February 22, 2017

We’re not saying consumers are superheroes, but they do wield incredible power in the digital era. Their buying behavior can make or break a business—especially in banking and financial services, which have long relied on brick-and-mortar locations to reach and serve their customers.