White Papers
Digital marketing is a spectrum. At one end, there is an almost unlimited supply of granular data, down to the tiniest transactional details. At the other end, there are global trends that relentlessly reshape, redefine, and revolutionize entire industries.
But how do you consolidate the two to truly understand what’s going on—and what’s likely to happen? Research, research, and more research. Delve into our white papers as we explore strange new phenomena, seek out new trends and opportunities, and boldly go where no agency has gone before.
How to make brands safer and stronger in an AI World
Stay ahead of the AI game and strike the right balance between AI benefits and brand safety.
Breaking down the myths of marketing mix modeling
Most brands view MMM as a critical part of the analytics toolkit, but are often misled about what it can and cannot do.
Why Local Presence Management is critical to brand health
New research shows the power of local presence management to increase brand discovery and drive a multitude of business outcomes.
Plan for long-term growth with a full-funnel performance mindset
We enlisted Forrester to research why full-funnel media is the key to marketing resiliently during disruptive times and beyond
Not Your Father’s SEO: How Brands Can Own the SERP
Modern SEO requires a holistic approach to the search engine results page, better connection to marketing and a more sophisticated measurement model.
Reputation management report 2022
What is reputation management, and why is it so important? Explore the findings from nearly 900 marketing executives from around the world, and learn how to drive revenue and enhance your brand’s online presence through a holistic reputation management strategy.
The marketer’s guide to web analytics in a privacy-first world
Modern web analytics is undergoing a sea change. This whitepaper guides marketers through Google’s new GA4 web analytics platform and connects the dots between web analytics applications and major changes to the overall data landscape.
Create Competitive Differentiation By Integrating Your Digital And Physical Experiences
We enlisted Forrester to dive deeper into omnichannel, explore the challenges facing B2C brands, and reveal the key activities to achieve true omnichannel success. This is what they found.
Digital marketing in 2022
This is your essential rundown of the major trends set to shape the next 12 months in digital media, local marketing, analytics, content strategy, and more.
Retail Renaissance: Experiential Retail
When is a store more than a store? Explore experiential retail and learn how innovators are pioneering a new world of “retailtainment” in the digital age.
The Rise of Voice Search: Make Your Brand Heard
Voice technology is suddenly ubiquitous. See how it’s reinventing local search—and find out how you can prepare your brand to thrive in an exciting a new era.
How Healthcare Companies Can Win in Digital
How are personalization, content marketing, localization, and technology shaping the future of healthcare? Our white paper explores the possibilities.
Enterprise-to-Local Digital Marketing Playbook
To a consumer, quickly finding accurate information about a local store or completing a purchase journey in a store, even if they began it online, is the new expectation.
Serving Up Consumer Insights: Quick Service and Fast Casual Restaurants
In the restaurant industry today, an authentic voice is just as important as authentic food. Mobile ordering, restaurant apps and social sharing are all changing the way customers find and experience food on the go.
Departures, Destinations and Disruptors
Travel and hospitality has been turned upside-down by the digital revolution—just like any industry. But this isn’t just any industry: this is a unique market with unique characteristics.
The Future of Digital Marketing is Now: Are You Ready?
It’s more important than ever for marketers to align to user intent and remain relevant throughout the consumer decision journey.
Customer-First Retail
The retail industry has been bombarded by unprecedented change in recent years. Brands that have failed to adapt are feeling the squeeze, and it’s not only happening online: we’re witnessing the biggest wave of store closures in decades.
The Apple Effect
We’re not saying consumers are superheroes, but they do wield incredible power in the digital era. Their buying behavior can make or break a business—especially in banking and financial services, which have long relied on brick-and-mortar locations to reach and serve their customers.