CUSTOM TECHNOLOGIES.
INTEGRATED SOLUTIONS.

We use our digital expertise — and in-house platforms — to drive your results.

Whitepaper:
Customer-First Retail

Staying relevant and driving business results in today’s ever-evolving retail landscape

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Tapping into the
Power of Local

Download DAC Group and AdAge magazine’s white paper to learn how local can drive revenue.

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LOCAL. RELEVANT.
Performance-driven.

We deliver the right story to the right people at the right time.

The Home of Geeks with Personality

We connect brands with buyers at national, local and hyper-local levels. Our use of technology makes campaign management and optimization smarter and drives greater results than ever before. You can call us a “full-service digital agency specializing in location-based lead generation” if you like. It’s a bit of a mouthful, though.

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Invested in talented

PEOPLE

Our team members are collaborators, innovators and specialists in their respective fields. They have the curiosity to learn, the creativity to grow …and the courage to dance on camera.

Built on innovative

TECHNOLOGY

We use best-in-breed tools, continually optimizing performance to turn leads into customers and nerdy data into impressive results. And if the tech we need doesn’t exist, we build it ourselves.

Driven by

PERFORMANCE

Buyer, meet seller. Through highly targeted, fully integrated campaigns — and deployment of tailored technology — we know how to successfully localize enterprise-level brands.

OUR DIGITAL SPECIALTIES

Search Marketing

Our integrated approach makes performance media work smarter, raising quality scores and cutting cost per lead.

Presence Management

Our hands-on management service ensures your local listings are always highly accurate and visible.

Performance Display

Multi-channel, multi-touch programs that can be fully customized by geography, demographic, device, behavior and more.

Strategic consulting

We construct comprehensive digital plans that focus on your critical business metrics.

Social Media

We know how to create meaningful, measurable relationships that contribute to your bottom line.

Marketing Science

Our experts continually optimize conversion architecture in order to maximize program performance.

MOBILE FIRST

Sleek, functional, responsive, adaptive… These aren’t just words we use to describe our fellow team members: this is the essence of our mobile-first philosophy, which informs everything we do.

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LEADS GENERATED
ANNUALLY

LANDING PAGES
MANAGED

DISPLAY VISITS

AVERAGE SEARCH
CONVERSION RATES

WHAT WE'VE BEEN WORKING ON

Lauzon

Using social to drive performance.

Starbucks

Freshly brewed LPM with a shot of optimization.

Sylvan Learning

Connecting with parents at the hyper-local level.

WOW! Business

A program that consistently overachieves? Wow.

WestJet

Unique, conversion-optimized content at scale.

TaxSlayer

Continuing success in a taxing industry.

Tiffin University

Graduating from aggregators to an integrated digital program.

Culture

We lean on whiteboards and ponder. But that’s not all.

DAC Group is a place where curiosity is nurtured, innovation is cultivated and creativity flourishes. Our team members are motivated to excel — and we provide all the support (and snacks) they need to stay ahead of the curve and lead the way in digital.

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