The continuing rise of voice search is staggering. There are 1.6 billion digital assistants in use; there are more than 1 billion voice searches every month; and half of all searches will be voice by 2020.
But what’s happening behind the numbers? At The Gathering, DAC’s ever-curious Nasser Sahlool will reveal all. His partner session, How Voice Search is Changing Everything, will:
- Cover the speed with which voice-activated technology is becoming ubiquitous
- Address what you need to do today in order to stand out in this disrupted landscape
- Illustrate what a best-in-class digital ecosystem looks like for the voice revolution
If you’re lucky enough to be in attendance at The Gathering, make sure you don’t miss Nasser’s talk at 9 a.m. on Thursday.
If not, don’t worry: we’ll continue to lead the discussion and help you understand your brand’s potential in voice, covering everything from the technicalities of voice user interface (VUI) to the building blocks for a local-first voice search strategy.
About The Gathering
Every year at The Gathering, the world’s most coveted brands come together to share secrets and learn from leaders and trailblazers who know how to reaping the benefits of unbreakable brand affinity and loyalty.
In addition to Nasser, this year’s speakers include Marvel’s Senior VP of Global Partnerships and Marketing, Mindy Hamilton; Porsche’s Director of Marketing Communications, Scott Baker; and legendary skateboarding pioneer Tony Hawk.