Search Engine Optimization

Top of SERP means top of mind. But how do you get there? We build local search strategies that integrate seamlessly with Content Strategy, focus equally on users and algorithms, and allow you to easily track SEO KPIs including ROI (spoiler alert: we have a thing for acronyms).

We help you identify opportunities to drive measurable, transformative growth—including hyperlocal voice search queries—and map them to your customers’ journey from Thinking to Planning to Doing, from the brand all the way down to the hyperlocal level. The result? Industry-leading conversion rates.

Our approach
1 Identify the business goals of the website or digital presence
2 Ensure that tools for management and measurement are in place (Google Analytics, Search Console, Google My Business, etc.)
3 Create a benchmark keyword and ranking report
4 Develop a deep-dive on-page SEO Audit, with focus on desktop, mobile, and local SEO services
5 Generate backlink profile report and strategy
6 Create prioritized action list and ongoing SEO program
7 Support implementation of on-page improvements
8 Track and report success and opportunities
81%
Search still rules. In fact, 81% of smartphone owners turn to search first to address their immediate needs. Source: Google/Purchased Digital Diary
Our capabilities
1 SEO Audit and Priority Action List
2 Traffic and Opportunity Report
3 Site/URL Structure Strategy
4 Redirect Mapping
5 Competitor Analysis
6 New Website Development Support
7 Keyword Benchmark and Rankings Report
8 Overall SEO Strategy and regular Program Reporting
9 Accessibility Reports
10 Amazon/e-Commerce Optimization
11 Image Search Optimization
12 Voice Search Optimization
13 International/Multilingual/Specialized Search Engine Research and Optimization
14 Video Search Optimization