We did it! We brought home the gold in two of the three categories in which we were finalists at the 2019 OMMA Awards. Good job we dressed for the occasion and practiced our acceptance speeches…
What did we win and how did we do it?
The Online Marketing Media and Advertising Awards honor agencies and advertisers that push the potential of digital advertising. That means each nominee has broken new ground on an award-worthy scale.
In the hotly contested Search Marketing: SEM Campaign, our groundbreaking engagement with a major multinational automotive brand won out. In this campaign, our decision to shift campaigns from national to regional resulted in a 27% increase in revenue on just an 11% increase in spend for our global client—exhibiting the power of focusing on where customers are as well as who they are.
Meanwhile, our longstanding partnership with Fit4Less—one of North America’s leading low-cost gyms—won the OMMA Award for Website: Pharma/Health/Wellness. Our engagement with Fit4Less—revolving around the complete overhaul of their corporate site—has made serious gains since launch day, including a 43% increase in users driven to the website, a 40% increase in organic traffic, a 5% increase in e-commerce conversion rates, a 7% increase in total transactions, a 19% improvement to media on-page conversion rate, and—take a deep breath!—an impressive 21% decrease in online media cost per sale. Turns out those numbers are OMMA-worthy, so our deepest thanks and congratulations go out to everyone involved in the thriving Fit4Less campaign.
Tap into our expertise
Our talented teams are delighted to have their work recognized, but we’re not in marketing for the glitz, glamor, and industry accolades. We’re in it to delight our clients, exceed their expectations, and drive transformative growth in some of the toughest markets around—every single day.
Want to know what it’s like to partner with some of the brightest minds in the business? It all starts with a friendly chat. Contact DAC today.