Landy Awards 2018: Behind the nomination

DAC Group was in good company at this week’s Landy Awards, hosted by Search Engine Land. Our work with two of our favorite clients earned us finalist status in two categories – Best Integration of Search into Cross-Channel Marketing (TaxSlayer) and Best Overall SEM Initiative, Enterprise (Bridgestone). While we didn’t take home the trophy this year, we congratulate all this year’s winners....

Tweet Read more

DAC Group at STORE 2018: Key Takeaways

In partnership with the Retail Council of Canada, DAC Group joined key industry retailers at the STORE18 conference last week in Toronto, Ontario. With a record-breaking turnout and an exciting lineup of speakers from leading retail brands such as IKEA, Indochino, Samsung, Adidas, Purdy’s, and many more – there was a lot to take away, and even more to look forward to in the future of retail.He...

Tweet Read more

You Are What They Search

Over the past year, there seems to be a trend amongst digital marketing professionals to uniquely reposition their products and services—or at least control the language around important brands—in order to differentiate them from competitors. The rationale: to make them stand out as unique in the minds of potential customers or clients.We have seen software companies rebranding themselves as t...

Tweet Read more

The Effect of Online Visibility on Customer Engagement

Many marketers struggle with showing the exact value of proper listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants, etc… is key to a successful local search program. What isn’t always clear is condensing proper citation management down to a single value statement. With this in mind, DAC Group embarked on a journey to...

Tweet Read more

DAC Group Wins SEMPO Award for Best Paid Search Campaign

The team behind our work with Bridgestone Retail Operations (BSRO) has been recognized with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a variety of both online and offline activity. Bridgestone Retail Operations (BSRO) has been a leader in the auto care and ...

Tweet Read more