Getting More Personal, Conversational and Political: Digital Strategy Predictions for 2018

C2017 has been quite a year in digital marketing. From the rise of artificial intelligence to the decline of brick-and-mortar retail, this year was proof that, in the digital landscape, the only thing that ever stays the same is change.So what will 2018 bring? Here are this year’s top five answers from DAC’s team of Strategy Ninjas:1. Micro-targeting will take overWho’s sick of hearing about...

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2018: The Year Excel (and PowerPoint) Reporting Goes to Bed

In marketing agencies, there are two kinds of numbers people: those who make reports, and those who ask for them. Regardless of which group you belong to, 2018 will be a year where you should start feeling the impact of cloud-based business intelligence (BI) tools like Tableau, Power BI, Qlik Sense and the now-free Google Data Studio. I say "should" because your organization ma...

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2018 Predictions: Local Presence Management

Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing technology and understanding changes to Google’s search algorithms continues to hold the key to business success. Here are our top five predictions in the local presence management space for 2018.1. IoT data ...

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2018 Predictions: Display

Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and nearly limitless data sets to buy and optimize against, display remains a critical (and ever-changing) part of the marketer’s toolkit.In 2017, we heard all about how Russians tried to sway the US Pres...

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Tis the season: Holiday marketing trends from Google’s Head of Industry Retail, Kristina Elkhazin

As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year. So, what can they expect this season? Here are Kristina’s top insights on how retailers can win every moment of the holiday experience:KC: The holiday season boasts the most profitable quarter for m...

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