Blog

Google’s ‘Privacy Sandbox’ Invigorates Data Transparency Debate
Friday, August 23, 2019
Michael Kerr
Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is...
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Apple Update: Subvert Safari’s Tracking Rules and You’ll be Treated as Malware
Wednesday, August 21, 2019
Michael Kerr
The murky issue of user trust and tracking in digital marketing is making headlines again. This time, Apple has updated its own tracking method in a move that is sure to compel vendors to rethink how...
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Global Brand, Local Flavor: How Restaurants Cater to National Tastes
Tuesday, August 20, 2019
Winnie Tran
Playwright George Bernard Shaw once said that there is no sincerer love than the love of food. Judging by the steady growth of the global fast food market—with a compound annual growth rate of 5%,...
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Hotel Moneyball: Supercharge Your Marketing with Total Revenue
Tuesday, August 13, 2019
Gavin Bowick
Siloed data is a serious challenge for many hotels. Reservation records may sit in the booking engine, restaurant and bar spend in another system, spa and leisure bookings elsewhere, and marketing...
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Change Your Stars: How to Respond to Online Reviews
Tuesday, August 06, 2019
Kyle Harris
You already know that online reviews matter. But do you know how much they matter? According to Moz’s latest Local Search Ranking Factors survey, review signals are more important than ever...
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July 2019 LPM Roundup
Thursday, August 01, 2019
Zoran Dobrijevic
Google doesn’t often make huge mistakes, but that’s exactly what happened this July. Hot on the heels of a suite of new features for Google My Business (GMB), early adopters of one such...
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DAC Announces Proove Intelligence
Tuesday, July 30, 2019
DAC
What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative,...
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How Data is Changing Vacations—and the Way We Book Them
Tuesday, July 23, 2019
Eli Grant
We’re traveling more than we ever have before. According to the US Travel Association, in 2018 domestic travel alone accounted for nearly $1 trillion in consumer spending; a 5.8% jump from...
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Caring Isn’t Creepy: Personalization in the Travel Industry
Tuesday, July 16, 2019
Sari Stein
On a recent business trip, I was greeted at my hotel check-in desk with a pleasant surprise: “Thanks for staying with us again, Ms. Stein. As usual, we’ve provided you with a feather-free...
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5 Ways Local Landing Pages are Crucial for Restaurants
Tuesday, July 09, 2019
Zoran Dobrijevic
As growing restaurant businesses expand to more and more locations, it becomes increasingly important for each location to have its own landing page. After all, small businesses may be able to get...
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