AlarmForce, mobile-first, search, loca

DAC Group creates mobile-first website for AlarmForce

As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC Group. We have been working with AlarmForce for over two years and beat out five multinational full-service advertising agencies and a website design agency to win the website redesign business. You can read all about the brand refresh in Marketing Magazine, The Drum and Strategy!Th...

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Independent Research Firm Highlights the Importance of Local Search for Brands

In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC Group what we thought! The report outlines what makes local searches unique, what customers want to see locally and what marketers should offer to drive in-s...

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Now You See Me, Now You Don’t – Are You Losing In Local SEO?

From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of years. Smartphones started becoming popular in 2010 and by 2013, consumers were spending 15+ hours a week researching on their smartphones.Examining Google specifically, their search sophistication has all...

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Mobile Takes Center Stage at 2016 Olympics

The 2012 Summer Olympics in London, England was the first time we saw a significant shift in the way that viewers engaged with the games, each other, sponsors, content and athletes. Through social media and digital marketing people could interact and stay up to date on their favourite events and athletes. Four years later at Rio 2016 viewers are consuming all the same types of online content but a...

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Digital Marketing Trends for 2016

The world of digital marketing is always evolving. This infographic highlights everything you need to stay in the know through the second half of 2016! ...

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