How to Rock Your Digital Agency Interview

I’m sure you’ve been there. Walking out of an interview and not having a clue how it went. Not sure if you asked enough questions, said the right things… or if the interviewer actually found your jokes funny. So, if you’re looking for a role at a leading digital agency, what can you do to put your best foot forward? As one of the biggest digital agencies in North America, with a growing fo...

Tweet Read more

Google Rolls out Three Positive Changes for Marketers

2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right message to the right person at the right time is truer today than ever before — and this includes the ability to answer questions from customers in real time.  Three changes at Google are making it e...

Tweet Read more

The Great Generational Debate: Do Millennials Identify with Their Label?

Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great).Every week, there seems to be a new article about marketing to millennials, what defines us and what motivates us. So how worthwhile are these generalizations for marketers? We’re told we are selfish and entitled, that we’r...

Tweet Read more

DAC Wins Landy Award for Best Local Search

The talented team behind DAC Group’s work with Bridgestone Retail Operations (BSRO) took home some hardware at last night’s Landy Awards, presented by Search Engine Land. When deciding on the winner for Best Local SEM Initiative, Landy Award judges looked at over 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world.  “It is an incredible h...

Tweet Read more

The Impact of E-Commerce on Brick-and-Mortar Stores

Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping – and researching purchases – online each year for their next purchase, what do retail marketers need to know?While point of sale (POS) continues to increase by 1-7% annually, e-commerce is growing much ...

Tweet Read more