Leveraging Local Facebook Pages

If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook Pages.Local Facebook Pages can achieve five times more reach than national Facebook pages, and generate 8 times more impressions. These numbers tell us a story, the main takeaway being this: there’s h...

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DAC Group Launches Review Solicitation and Sentiment Tools

We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 that includes a foolproof strategy to manage online customer reviews and brand sentiment. Brands can no longer take a passive approach to managing their online reputation – in fact 88% of customers trust reviews as much as personal recommendations. That’s why DAC Group is rolling out two brand ne...

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content alignment, digital ad, fake news

Truth in Advertising: 4 strategies to protect brands from poor content alignment

Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment – working to ensure brand advertising is adjacent to “good” content – has always been a part of the digital media conversation, but the 2016 United States election really brought it to a head. With the intense focus on the candidates and th...

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Boost Business Objectives with Aligned Digital Media Strategies: Part 1

The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce almost any measurable business result. As a long-time digital agency employee, I have had years of experience working with clients with varied business objectives that come to us to leverage search and di...

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Let’s get “phyigital”!

From omnichannel retailing to trends in personalization and localization, eTail West kicked off in Palm Springs last week with insights from key retail executives on how to stay relevant in today’s mobile-first world. It was all about maximizing marketing efforts to improve the shopping experience at physical and online locations.  With over 2000 attendees, eTail West brought together some of ...

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