Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing

It can take time, effort and expertise to craft a compelling marketing message. In fact, it's all too easy to imagine the minute hand whirring around the clock—and the associated expenses climbing—as entire days are spent creating brand archetype word clouds, devising virulent hashtags and debating whether a flashy new subheading should call out "premium" or "superior" ("What if we go with 'su...

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DAC Group is a Finalist in The Drum Search Awards USA

We’re excited to announce that DAC Group is a finalist in the Best Use of Local Search category in the 2017 Drum Search Awards USA for its local search campaign with Bridgestone Retail Operations (BSRO). BSRO has been a leader in the auto care and tire industry for generations. Due to increasing competition in the tire industry resulting in high media costs, BSRO engaged DAC Group to drive its S...

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DAC Group Appoints Kelly McCoy Williams as VP, Enterprise Business Development

As DAC Group continues to grow, we are thrilled to welcome Kelly McCoy Williams as VP Enterprise Business Development. Kelly will work with the senior leadership team to build new business through outreach to enterprise level marketers across the U.S. Kelly has over 20 years of sales experience in digital marketing and advertising and has held senior account at companies including IgnitionOne, 36...

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The DAC Group Guide to Local SEO

For businesses trying to attract consumers through their door (whether that door is real or virtual), success starts with a strong local search strategy. Customers are searching for solutions online – and with every marketer fighting for the first few spots on Google, making sure your business ranks organically is essential.We’ve identified seven steps to optimize local search efforts and star...

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Digital Media Strategies for Improving Customer Mix

As a long-time digital marketer, I’ve seen many trends in the ways brands buy digital media. Early on, brands leveraged digital as an extension of their offline buys, aiming to increase reach and frequency, with audience inputs limited to generalities like age, gender and household income.With the rise of programmatic, many brands used technology to get as many digital impressions or clicks as p...

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