Minimize Customer Churn with Aligned Digital Strategy

In part one of this three part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics. While acquisition remains a top priority for marketers today, it is equally important to retain those customers once they’re acquired.Customers dictate their relationships with brandsSocial media, in...

Tweet Read more
retail, white paper

Whitepaper: Customer-First Approach is Key for Retailer Marketers

We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s digital-first shoppers. As we witness the biggest wave of store closures in decades, personalized customer experiences and a strong omni-channel approach are key differentiators for North American ret...

Tweet Read more

Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations  

Managing the complexities of a paid search national retail search strategy? It doesn’t have to be intimidating – and taking control all starts with understanding what you are trying to achieve for your brand or client. Here are the top five lessons we learned while working with Bridgestone Retail Operations this year.  Create a multi-pronged keyword and targeting approachBuilding a paid searc...

Tweet Read more

How to Maximize Ad Viewability

“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the digital advertising marketplace over the last two years or so, as programmatic inventory has increased and, with it, the number of impressions served that weren’t necessarily viewable to a user (t...

Tweet Read more

Understanding Digital Ad Fraud and Bot Traffic

Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day” and “Hackers Make $5M a Day by Faking 300M Video Views” making a splash in the press.Hackers! Russian rings! Crooks! $5M/Day! It sounds quite dramatic, full of intrigue and hinting at a huge conspir...

Tweet Read more