Blog

April 2021 Local Search Roundup
Monday, May 03, 2021
Zoran Dobrijevic
As 2021 gets into full swing, so too do the changes in local search. Join us for a quick rundown of all the updates you need to know about, from enhanced delivery/pickup features to a shiny new local...
Read more
Podcast rewind: 4 predictions about the death of the website
Wednesday, April 28, 2021
David Welsh
Phone booths. Floppy disks. Pagers. MySpace. Almost every obsolete innovation was once considered an indispensable daily essential that would last as long as the world kept turning. But look at them...
Read more
How we’re making every day Earth Day
Thursday, April 22, 2021
DAC
“We have forgotten how to be good guests, how to walk lightly on the earth as its other creatures do.” –Barbara Ward As we celebrate Earth Day, we are reminded to be kinder to our...
Read more
3 key findings from Forrester’s omnichannel study on behalf of DAC
Tuesday, April 20, 2021
David Welsh
Omnichannel offers seamless, continuous customer experiences across online and offline touch points. If you get it right, you’ll drive both customer and financial growth. But if you get...
Read more
Rethink your tactics to turn virtual traffic into physical traffic
Thursday, April 15, 2021
Marc-Antoine Lemay
As businesses continue to navigate regional re-openings, lockdowns, and capacity limits, they are understandably focusing on adapting their physical stores to offer the best customer experience...
Read more
What is Google Question Hub—and why is it a potential game-changer?
Tuesday, April 06, 2021
Nyo Logan
SEO
Google isn’t shy about letting us know what it wants. But in the increasingly important world of instant answers and FAQs, third-party vendors have stolen a march on the search giant, with...
Read more
March 2021 Local Search Roundup
Thursday, April 01, 2021
Zoran Dobrijevic
An algorithm update, free listings on Google Hotels, and a shiny new “estimated cost” field in the local pack. March brought a series of iterative changes to local search—some...
Read more
Everything you need to know about bilingual business listings
Wednesday, March 24, 2021
Kim Marcil
Consumer-centric experiences have been Google’s main focus in recent years. As a result, the search giant no longer collects listings information from businesses alone. Instead, the content...
Read more
Podcast rewind: Jay Baer’s 5 priceless insights into customer experience
Tuesday, March 16, 2021
David Welsh
In the latest episode of Inside the Funnel, Dan, Nasser, and Jenna set their sights on one of digital marketing’s most elusive and nuanced topics: customer experience (CX). And who better to...
Read more
Google’s shift away from cookies and personal ad IDs
Tuesday, March 09, 2021
Mathoraa Selvanathan
In a move that has the industry buzzing (again!) about how we use data to build personalized ads, Google has announced that “once third-party cookies are phased out, we will not build alternate...
Read more