DAC Group Wins SEMPO Award for Best Paid Search Campaign

The team behind our work with Bridgestone Retail Operations (BSRO) has been recognized with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a variety of both online and offline activity. Bridgestone Retail Operations (BSRO) has been a leader in the auto care and ...

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DAC Group Offers Local Presence Management (LPM) on Microsoft Azure

As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC Group’s local presence management platform is now powered by Microsoft Azure, helping to ensure that clients’ online business information is accurate and visible on all major websites throughout North Americ...

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Survival of the Savviest: Top Insights from the AdAge Survival Summit

I recently had the opportunity to kick off the Ad Age Survival Summit in Chicago. The summit addressed how brands face an exceedingly high number of potential crises in today’s digital age and how CMOs should prepare and react when facing these issues. Brand leaders from JPMorgan Chase, McDonald’s, Nestle, and Kraft Heinz were joined by agency and industry experts from VML, Weber Shandwick, an...

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Top Insights from the Digital Travel Summit

DAC Group recently attended the Digital Travel Summit in Las Vegas, Nevada, where leading brands from the travel space gathered to share their best practices, challenges and solutions to thriving in the digital age. Here are our top 5 takeaways.Inspiration is KeyAs consumers search for the best destinations and experiences for the next vacation, they are looking for inspiration. Brands that can fo...

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DAC Group Launches New Reseller Partner Division ConvergenSEE™

DAC Group, the leading digital agency focused on location-based solutions and hyper-local marketing for enterprise brands is proud to announce the formal launch of ConvergenSEE, our white-label reseller partnership division.ConvergenSEE is built to provide industry leading location-based technology solutions to agencies, publishers, and media companies. The ConvergenSEE product set includes a whit...

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