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Google launches a host of new features for Search, Shopping, and Maps
Monday, November 28, 2022
David Welsh
The holiday season is here and the pace of change is picking up in local search. Now is the time to catch up with all the news you need to know from one of the fastest moving fields in digital....
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Google launches new World Cup attribute for venues showing games
Wednesday, November 23, 2022
Sara Kudlowsky
With the World Cup having already kicked off, Google is asking certain businesses—particularly bars and restaurants—if they will be showing World Cup games at their location. If listing owners...
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Google doubles up its updates and tightens review guidelines
Monday, October 31, 2022
Zoran Dobrijevic
We may be heading towards the end of 2022, but the change of pace never lets up in local search. Let’s run through all the updates you need to know before the holiday season arrives! Google...
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Google adds “Neighborhood Vibe” to Maps
Wednesday, October 19, 2022
DAC
Wouldn’t it be nice if Google Maps gave you an instant flavor of the particular area you’re looking at? The platform, after all, is no longer used for driving directions...
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5 SEM best practices for growth marketers
Wednesday, October 05, 2022
Rahel Gandhi
SEM
The term “growth hacking” is bandied about a lot these days. At this point, it even has its own job titles, responsibilities, and expert practitioners. But what exactly does the...
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Google reveals new “Products” tab for Google Business Profile (GBP) listings
Thursday, September 29, 2022
Zoran Dobrijevic
The seasons changed in September—as did the world of local search. Find out how Google updated its algorithm, geared up for the holiday season, and got granular with review content. Here’s...
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5 reasons Google Merchant Center needs to be part of your ecommerce SEO strategy
Tuesday, September 20, 2022
Alex Hernandez
SEO
Over the past couple of months, we have seen major changes within the Google shopping experience. We first noticed these changes from last year’s announcement around Search On and we’re...
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Podcast rewind: 3 insights into SEO’s radical reinvention
Wednesday, September 14, 2022
David Welsh
SEO
Search engine optimization may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as...
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5 marketing trends CMOs need to watch now
Friday, September 09, 2022
DAC
Having spent literally decades anticipating and implementing new marketing strategies based on industry trends and developments, we know all too well that the CMO role is continually evolving....
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Google launches major “helpful content” algorithm update
Wednesday, August 31, 2022
Zoran Dobrijevic
Even during the laziest days of late summer, the world of local search keeps turning. In fact, this August brought more than its fair share of major changes and noticeable updates. Here’s all...
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