Top 6 Content Marketing Tools of 2017 (So Far)

Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a challenging task that requires analysis and a sound strategy. Fortunately, there are several tools to help us better understand our audiences and provide users with relevant content.Every year we see a n...

Tweet Read more

DAC Group Named Search Engine Land 2017 Awards Finalist

Internationally recognized program honors excellence in digital marketing among the world’s top marketers.Leading industry publication Search Engine Land recently included DAC Group amongst the short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world.  DAC Group is proud to anno...

Tweet Read more

Know Thy Audience: How to Segment and Target for Business Results

For advertisers looking to use their ad dollars as effectively as possible (so... pretty much everyone), identifying the best message to send to the right person at the right time is key. So how do we do that? Determining a solid strategy and the best tactics comes down to really knowing your audience and defining a laser-focused goal for your campaign. After all, if you don’t know your audience...

Tweet Read more

The DAC Group Guide to Google My Business Optimization for Multi-Location Brands & SMBs

Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your business at the top of the page for your main keywords and traditional SEO to help drive traffic to your website, but a major piece to winning on Google is mastering local search. The Google 3-Pack (a ma...

Tweet Read more

Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing

It can take time, effort and expertise to craft a compelling marketing message. In fact, it's all too easy to imagine the minute hand whirring around the clock—and the associated expenses climbing—as entire days are spent creating brand archetype word clouds, devising virulent hashtags and debating whether a flashy new subheading should call out "premium" or "superior" ("What if we go with 'su...

Tweet Read more