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How AI can harness customer reviews for marketing success
Wednesday, June 12, 2024
With an estimated 84% of consumers placing as much trust in online reviews as they do in personal recommendations, it’s easy to see why businesses are taking a more proactive approach to online...
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Reddit’s SERP dominance and what it means for your brand
Thursday, June 06, 2024
SEO
Reddit’s presence in search engine results pages (SERPs) is nothing new. Although the social platform’s content has recently gained more prominence via Google’s shiny new “Perspectives”...
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What the Google Search data leak means for SEO
Friday, May 31, 2024
As Batman villain Harvey Dent put it, “You either die a hero, or live long enough to see yourself become the villain.” Dent was referring to Julius Caesar’s lifelong accumulation of power and...
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Data-driven decision making: How AI analytics tools improve marketing strategies
Tuesday, May 21, 2024
Imagine an analyst who never sleeps, rarely takes breaks, and tirelessly sifts through data sets and insights. This isn’t a mythical creature, nor is it your team’s data whiz loaded on espresso;...
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TikTok SEO: How to make sure your videos show up in search
Tuesday, May 07, 2024
Monica Saraga
SEO
In the world of social media, TikTok has emerged as one of the most engaging platforms. But with millions of users creating and sharing content daily, it has quickly become a significant challenge to...
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Attribution reimagined: Probabilistic methods in privacy-first marketing
Monday, April 15, 2024
As digital marketing undergoes a transformative shift away from its traditional reliance on deterministic data and third-party cookies, new opportunities to innovate are being revealed—particularly...
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The AI-powered content factory: How to generate blog posts, articles, and social updates
Tuesday, March 12, 2024
AI is revolutionizing content creation, making it faster and easier to produce blog posts, articles, and social updates. But the real magic happens when you combine AI’s efficiency with human...
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SGE: Don’t believe everything you read about AI and SEO
Monday, March 11, 2024
SEO
With the recent rollout of Google’s Search Experience Update (SGE), there has been plenty of speculation about its potential impacts on website traffic and, subsequently, SEO strategies....
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6 ways to supercharge your insights with multi-touch attribution 
Tuesday, March 05, 2024
Bill Franklin
SEO
In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can...
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AI in customer service: Creating positive brand experiences
Monday, March 04, 2024
In today’s digital age, customer reviews on platforms like Google and Facebook play a critical role in businesses’ reputation and success. These are two of the most influential platforms...
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