6 iOS 11 Changes That Will Affect Local Presence Management

On September 19th Apple released the much anticipated iOS 11. This operating system upgrade comes with numerous UX/UI changes designed to help the consumer. It is being dubbed as one of the most radical and progressive iOS updates that Apple has released in a long, long time.Given all of these changes being released to millions of iPhone and iPad users, how will the updates affect the world of Loc...

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Top 6 Content Marketing Tools of 2017 (So Far)

Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a challenging task that requires analysis and a sound strategy. Fortunately, there are several tools to help us better understand our audiences and provide users with relevant content.Every year we see a n...

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DAC Group Named Search Engine Land 2017 Awards Finalist

Internationally recognized program honors excellence in digital marketing among the world’s top marketers.Leading industry publication Search Engine Land recently included DAC Group amongst the short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world.  DAC Group is proud to anno...

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Know Thy Audience: How to Segment and Target for Business Results

For advertisers looking to use their ad dollars as effectively as possible (so... pretty much everyone), identifying the best message to send to the right person at the right time is key. So how do we do that? Determining a solid strategy and the best tactics comes down to really knowing your audience and defining a laser-focused goal for your campaign. After all, if you don’t know your audience...

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The DAC Group Guide to Google My Business Optimization for Multi-Location Brands & SMBs

Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your business at the top of the page for your main keywords and traditional SEO to help drive traffic to your website, but a major piece to winning on Google is mastering local search. The Google 3-Pack (a ma...

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