Blog

Caring Isn’t Creepy: Personalization in the Travel Industry
Tuesday, July 16, 2019
Sari Stein
On a recent business trip, I was greeted at my hotel check-in desk with a pleasant surprise: “Thanks for staying with us again, Ms. Stein. As usual, we’ve provided you with a feather-free...
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5 Ways Local Landing Pages are Crucial for Restaurants
Tuesday, July 09, 2019
Zoran Dobrijevic
As growing restaurant businesses expand to more and more locations, it becomes increasingly important for each location to have its own landing page. After all, small businesses may be able to get...
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DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019
Wednesday, July 03, 2019
DAC
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has...
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TikTok: The New Social Platform Making Waves
Tuesday, July 02, 2019
Melissa Chen
There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube...
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June 2019 LPM Roundup
Thursday, June 27, 2019
Zoran Dobrijevic
June was an eventful month in the world of local listings. Although Google’s core algorithm update took all the headlines, other changes have taken place that affect not only how listings are...
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6 Brand New GMB Features to Take Advantage of Now
Tuesday, June 25, 2019
Zoran Dobrijevic
Stop the presses! Google has added a whole breath of new features to Google My Business (GMB). But this isn’t so much the trickle of updates we’re used to seeing; it’s more of a...
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3 Ways Responding to Restaurant Reviews Can Boost Your SEO
Monday, June 24, 2019
Zoran Dobrijevic
In the restaurant industry, reviews can have a significant impact on a business’s success. With major websites like Yelp and Zomato dedicated to providing a place for customers to rate and review...
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How to Deliver Authentic Travel Experiences through Localization and Personalization
Tuesday, June 18, 2019
Winnie Tran
If you scroll through the #travel hashtag on Instagram at this very moment, you will find more than 400 million posts showcasing various places, faces, and landmarks from around the world. But take a...
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How to Engage Independent Travelers in the Digital Age
Tuesday, June 11, 2019
Marina Azmy
Click. Click. Click. Click. The familiar sound of convenience. But do you remember what it was like planning a trip before the internet was a thing? No websites, no apps, no e-tickets, no online...
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May 2019 LPM Roundup
Tuesday, June 04, 2019
Zoran Dobrijevic
This past month, Google made a number of changes to their search engine results pages (SERPs). They’ve been naturally integrated so most users will have no issue adopting them—some may not even...
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