Tis the season: Holiday marketing trends from Google’s Head of Industry Retail, Kristina Elkhazin

As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year. So, what can they expect this season? Here are Kristina’s top insights on how retailers can win every moment of the holiday experience:KC: The holiday season boasts the most profitable quarter for m...

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DAC Group 2018 Predictions

Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing predictions for content, including intelligent/predictive content, digital asset management, data-driven content marketing, influencers and execution. Those trends continue to shape the work we do every...

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How to Rock Your Digital Agency Interview

I’m sure you’ve been there. Walking out of an interview and not having a clue how it went. Not sure if you asked enough questions, said the right things… or if the interviewer actually found your jokes funny. So, if you’re looking for a role at a leading digital agency, what can you do to put your best foot forward? As one of the biggest digital agencies in North America, with a growing fo...

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Google Rolls out Three Positive Changes for Marketers

2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right message to the right person at the right time is truer today than ever before — and this includes the ability to answer questions from customers in real time.  Three changes at Google are making it e...

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The Great Generational Debate: Do Millennials Identify with Their Label?

Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great).Every week, there seems to be a new article about marketing to millennials, what defines us and what motivates us. So how worthwhile are these generalizations for marketers? We’re told we are selfish and entitled, that we’r...

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