Localizing Your E-commerce Digital Media Strategy

Despite its proven impact on results, localization is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multi channel retailers view localization as a means to capture online consumers and drive them to stores by targeting searchers utilizing a geographic modifier (“near me”, zip code, etc.) or placing ads on a consumer’s mobile device, assu...

Tweet Read more

Year in Review: 6 Big Google Updates for Local Search in 2017

Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most interesting updates Google rolled out over the last year (plus a 2016 game-changer we just couldn’t leave out): If there’s one thing we know for sure, it’s this: Google’s local search experience is con...

Tweet Read more

UX Predictions: 2018

2017 was a big year for the state of digital user-experience across industries and around the world. It gave rise to new chatbots and emphasized the use of scalable pattern libraries (a collection of design elements that can be reused across applications). Buzzwords including artificial intelligence (AI) and sound interface were everywhere and, most importantly, it reassured us that design is n...

Tweet Read more

Travel White Paper: Departures, Destinations and Disruptors

 We're thrilled to launch our latest white paper, Departures, Destinations and Disruptors, which examines how forward-thinking brands use digital channels to engage today’s demanding and digitally-savvy travelers.The report combines original research and expert interviews with travel and hospitality marketers including Andy Kaplinsky, Chief Commercial Officer at Greyhound; Robecta Ma, VP Market...

Tweet Read more

Getting More Personal, Conversational and Political: Digital Strategy Predictions for 2018

2017 has been quite a year in digital marketing. From the rise of artificial intelligence to the decline of brick-and-mortar retail, this year was proof that, in the digital landscape, the only thing that ever stays the same is change.So what will 2018 bring? Here are this year’s top five answers from DAC’s team of Strategy Ninjas:1. Micro-targeting will take overWho’s sick of hearing about ...

Tweet Read more