DAC Group Wins Best Education Online Campaign in 2016 IAC

The results are in. DAC Group wins Best Education Online Campaign with Sylvan Learning "Campaigns By Centre"! DAC Group is proud of the work it does for Sylvan Learning Centres in website optimization, geo-local lead generation and online conversion throughout North America. Today, DAC Group is thrilled to announce recognition of the program as awarded Best Education Online Campaign by the Web M...

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Google My Business API 3.0: The New and Improved Version

After reading the title of this blog post you might find yourself asking a couple questions like; didn’t Google just release version 2.0 of this API a few months ago, they are already releasing a major update? The first version of the Google My Business API was released in December, 2015. It is very common for software to constantly launch updates and version improvements to such API’s through...

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Rob’s Roundup: Five Questions From ClickZ Live New York

DAC Group attended ClickZ Live in New York City in April and asked some of the smartest digital experts in the world five questions about social, data, apps and more. (more…)...

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Music as a Marketing Mechanism

Music is pervasive. It is at the center of everyone’s life (well, at least it feels that way here in America). Statistics show 93% of the country’s population listens to music.  We are surrounded by music no matter the time or place - at home, in our cars, at work, in stores, elevators, waiting rooms and every other imaginable public space. Even if you are part of the 7% who don’t listen to...

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How to Avoid Striking Out – 3 Common SEO Whiffs

Understanding SEO can seem intimidating but it doesn’t need to be. With the baseball season underway, let’s use the familiar strike out analogy to observe three common mistakes that can affect the success of an SEO strategy.  The PlayersGoogle is the umpire - they are responsible for calling the strike zone and have the authority to penalize your page.Your brand is the back catcher. They call...

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The Future of Ad Blocking with Dr. Johnny Ryan

While attending Ad-Tech Canada 2016 in Toronto last month, I sat in on a panel discussing the pros and cons of ad blocking where I was introduced to the concept of ‘ad blocking blockers’. I was fortunate to connect with Dr. Johnny Ryan, Head of Ecosystems at PageFair, to recap the conference and dive deeper into this crucial debate.  What is the mission of PageFair and why do you feel this ty...

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