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Google releases past reviews as new, which may have significant impact to your brand’s perception online
Thursday, March 16, 2023
Kyle Harris
In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these...
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What the AI Paradox means for marketers
Thursday, March 16, 2023
Jeremy Pregent
Let’s get straight to the point: Artificial Intelligence (AI) is a rapidly growing field that is set to revolutionize the way we live and work. While AI undoubtedly has the potential to solve...
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Listen up, business leaders: Online reviews aren’t just for consumers and can drive business performance
Tuesday, March 07, 2023
Zoran Dobrijevic
Online reviews are an important tool for consumers in today’s digital age. Reviews help customers make informed decisions before making a purchase and give insight into the quality of the...
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Media Mix Modeling in 2023: What you need to know before diving in
Monday, February 27, 2023
Gavin Bowick
Good news: You’ve decided to abandon last-click attribution measurement and made a firm resolution this year to step up your media attribution analysis game. Was losing third-party cookies and...
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How to create the right content for your business
Wednesday, February 15, 2023
Rosalind Kinder
Anyone from anywhere in the world can make content, but not everyone can create content that actually works or makes an impact on their target audience. The key is to speak with your audiences, not...
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2023: The year of the visual internet
Tuesday, February 14, 2023
Sara Kudlowsky
The year is already presenting a lot of opportunities and challenges for marketers. On one hand, there are disruptions to the marketing industry with the ongoing evolution of the SERP (search engine...
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Microsoft vs. Google: The battle for AI supremacy is on
Thursday, February 09, 2023
Dan Lauer
The battle for AI supremacy is officially on between Microsoft and Google. The excitement around AI (Artificial Intelligence) has reach fever pitch in the last 60 days or so. It’s gone from one...
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Discover the power of TikTok advertising: Proven strategies for success
Friday, February 03, 2023
TikTok, the short-form video app that has taken the world by storm, has also proven to be a valuable platform for digital advertising. With a highly engaged user base and a range of targeting and...
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Change Your Stars: How to Respond to Online Reviews
Wednesday, February 01, 2023
Zoran Dobrijevic
Before buying a product or subscribing to a service, many internet users consult customer reviews to build their own opinion. Considered more authentic than brand advertising, customer reviews are...
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Revealed: How photos and upvotes impact review visibility
Tuesday, January 10, 2023
Zoran Dobrijevic
And that’s a wrap! December brought the curtain down on another eventful year in local search, and there were no major updates and releases during what is a major holiday season in large parts...
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