DAC Group Wins Best Education Online Campaign in 2016 IAC

The results are in. DAC Group wins Best Education Online Campaign with Sylvan Learning "Campaigns By Centre"! DAC Group is proud of the work it does for Sylvan Learning Centres in website optimization, geo-local lead generation and online conversion throughout North America. Today, DAC Group is thrilled to announce recognition of the program as awarded Best Education Online Campaign by the Web M...

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Mobile Takes Center Stage at 2016 Olympics

The 2012 Summer Olympics in London, England was the first time we saw a significant shift in the way that viewers engaged with the games, each other, sponsors, content and athletes. Through social media and digital marketing people could interact and stay up to date on their favourite events and athletes. Four years later at Rio 2016 viewers are consuming all the same types of online content but a...

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Digital Marketing Trends for 2016

The world of digital marketing is always evolving. This infographic highlights everything you need to stay in the know through the second half of 2016! ...

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What Matters to Millennials?

Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone.  The reality is that these audiences have a need to remain connected every second of the day to fuel their personal interests, connect to their favorite social media sites and stay abreast on world events.  For thi...

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Attribution Modeling – Giving Credit Where Credit Is Due

Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have the potential to exert influence on a consumer’s path to purchase and all of them are vying for your brands precious marketing dollars. So isn’t it important to know which channel(s) are actually drivi...

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Is Augmented Reality the Future of Digital Marketing?

With the recent release of Pokemon Go and the sheer pandemonium that has ensued it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual reality, which creates a completely immersive environment for the user, AR manages to integrate digital information into the user’s real life.  What this is able to do is give the user a far more enhanced ...

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