Voice Search and the future of SEO

The rise in smartphones and digital/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear indication that the use of voice search will be increasing in the very near future. Like many other technologies before it, voice search is primed to affect how consumers search, the way in which bran...

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The Power of Voice: How to Differentiate Your Brand in Search

With brands locked in a constant bidding war for real estate in the consumer’s mind, it’s no secret that the modern retailer’s goal is to be front and center throughout the customer journey. While there are traditionally many ways to be the king or queen of page one in the search engine game, an emerging trend is disrupting the way that brands will engage with their audience—and you need t...

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DAC Group at Adobe Summit 2018: Key Takeaways

With 13,000 digital marketing experts across leading global brands, marketing technology platforms and agencies coming together at Adobe Summit last week, one key word resonated in everyone’s minds and tweets: experience.From the first presentations of Partner Day, to Sir Richard Branson’s keynote, to every single breakout session, the omnipresent theme was making experience a core part of bus...

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3 Skills Every Copywriter Needs to Succeed in Digital Marketing

Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired action. This is why slapping a few nice-sounding phrases on a page just won’t cut it; you need to hone a certain skillset to succeed in the ever-evolving world of digital marketing. Of course, there are ...

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How to Optimize Your Email Signature to Generate More Reviews

Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it.Following your signature, insert links to your review sites. These will be seen by your customers every time you communicate with them via email. To do this, first find the most recent logos for the sites you want to target on Go...

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