The DAC Group Guide to Local SEO

For businesses trying to attract consumers through their door (whether that door is real or virtual), success starts with a strong local search strategy. Customers are searching for solutions online – and with every marketer fighting for the first few spots on Google, making sure your business ranks organically is essential.We’ve identified seven steps to optimize local search efforts and star...

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Digital Media Strategies for Improving Customer Mix

As a long-time digital marketer, I’ve seen many trends in the ways brands buy digital media. Early on, brands leveraged digital as an extension of their offline buys, aiming to increase reach and frequency, with audience inputs limited to generalities like age, gender and household income.With the rise of programmatic, many brands used technology to get as many digital impressions or clicks as p...

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3 Ways Google and Apple’s Ad Blocking Tech Will Impact Advertisers

Ad blocking has been around for years – mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But in the past month, Apple and Google have joined the fray – announcing their own built-in ad blocking technology, to be rolled out in future versions of Chrome and Safari. So what are the implication...

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DAC and Ad Age Bring the Power of Local to Cannes

According to a recent study conducted by AdAge, local digital advertising budgets are getting bigger – but with only one third of marketers confident in their ability to successfully integrate all the necessary elements into those campaigns, we headed to Cannes to shed some light on the subject over brunch! VP Client Strategy, Nasser Sahlool, joined panelists Geraldine Calpin, CMO, Hilton W...

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Minimize Customer Churn with Aligned Digital Strategy

In part one of this three part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics. While acquisition remains a top priority for marketers today, it is equally important to retain those customers once they’re acquired.Customers dictate their relationships with brandsSocial media, in...

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