Rob’s Roundup: Google Makes the Jump to Lightspeed with Star Wars Integrated Campaign

In what might be the biggest cross-brand collaboration since McDonald’s started selling the Barney Rubble Bacon Double Cheeseburger for the Flintstones film, Google and Disney have partnered to create the #ChooseYourSide campaign.So how did this come about in the first place? Clay Bavor, VP of Product Management at Google, posted their response to the official Google blog.“When we first heard ...

Tweet Read more

5 Essential SEO Predictions to Watch in 2016

As we ring in a new year, we SEOers will once again look to staying one step ahead of Google's algorithm updates. Will we see another Mobilegeddon? Will Twitter set up a permanent nest in the SERPs? Will Google+ find its purpose in life? In the ever-changing landscape of search marketing, speculating on future advancements is the name of the game, which is why I'm starting 2016 with five of th...

Tweet Read more

Insider Q&A: Influencing Point of Purchase in Retail

In this exclusive Insider Q&A, DAC Group caught up with Dave Rodgerson, Retail Industry Lead, for Microsoft Canada to discuss how emerging technologies continue to spark retail opportunity and influence today’s connected consumer.Can you please provide me with a brief overview of your position at Microsoft Canada?As the Retail Lead for Microsoft Canada, I help connect our clients with the pr...

Tweet Read more
Global SEO

How To Take Your Business Global: A Tactical SEO Guide

If you're in Digital Marketing, you're probably familiar with the term "Glocal.” It's about thinking global, but acting local. Thanks to the internet, everyone's your neighbor (yes, even that wild-haired hoarder who lives down the hallway), and taking your brand global has never been more opportune.But having the ambition to launch a grand, global strategy for a company is only the beginning. E...

Tweet Read more
Robs Roundup Nov 13

Rob’s Roundup: YouTube music App, Happier Without Facebook, Mobile Still the King

This week we’ll take a look at YouTube’s long-awaited music app, a study that finds people are happier when they leave Facebook, and another report that says – you guessed it – people hate a bad mobile phone experience.YouTube Music App While not a replacement for Google Play Music (that’s a different service, much like Spotify or Pandora), YouTube Music is part of the YouTube Red brand....

Tweet Read more