DAC Group Wins Best Education Online Campaign in 2016 IAC

The results are in. DAC Group wins Best Education Online Campaign with Sylvan Learning "Campaigns By Centre"! DAC Group is proud of the work it does for Sylvan Learning Centres in website optimization, geo-local lead generation and online conversion throughout North America. Today, DAC Group is thrilled to announce recognition of the program as awarded Best Education Online Campaign by the Web M...

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Music as a Marketing Mechanism

Music is pervasive. It is at the center of everyone’s life (well, at least it feels that way here in America). Statistics show 93% of the country’s population listens to music.  We are surrounded by music no matter the time or place - at home, in our cars, at work, in stores, elevators, waiting rooms and every other imaginable public space. Even if you are part of the 7% who don’t listen to...

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How to Avoid Striking Out – 3 Common SEO Whiffs

Understanding SEO can seem intimidating but it doesn’t need to be. With the baseball season underway, let’s use the familiar strike out analogy to observe three common mistakes that can affect the success of an SEO strategy.  The PlayersGoogle is the umpire - they are responsible for calling the strike zone and have the authority to penalize your page.Your brand is the back catcher. They call...

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The Future of Ad Blocking with Dr. Johnny Ryan

While attending Ad-Tech Canada 2016 in Toronto last month, I sat in on a panel discussing the pros and cons of ad blocking where I was introduced to the concept of ‘ad blocking blockers’. I was fortunate to connect with Dr. Johnny Ryan, Head of Ecosystems at PageFair, to recap the conference and dive deeper into this crucial debate.  What is the mission of PageFair and why do you feel this ty...

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The Beacons Are Taking Over

By 2020 some 400 million beacons are set to be deployed and in 2016 they could influence up to $40 Billion in sales in the US, it would be easy to conclude that beacons are here to stay. This statement may be true within the retail sector concluding that beacon technology will change the shopping experience in a way that hasn’t been done before. So, what are beacons, how do they work, how will b...

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Are You Customizing Every Stage of the Consumer Journey?

DAC Group was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organizations throughout the Chicagoland Area. There were a number of different topics covered, but the main conversation was about how different organizations are engaging their customer and treating their customer in the ever-changing digital world. A consistent them...

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