Blog

Multi-Touch Attribution: What’s the Real Value of Branded SEM?
Wednesday, August 15, 2018
Robert Cooney
SEM
Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been around for a long time, but improvements in multi-touch attribution technology are more recently beginning to provide better answers. Fundamentally, there are […]
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A Marketer’s Guide to Post-GDPR Marketing
Wednesday, August 08, 2018
Lucille Liang
If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will this affect marketing? What is the GDPR? The General Data Protection Regulation (GDPR) is a set of […]
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Marketing to Millennials: A Generation Balancing Nostalgia and Digital Transformation
Tuesday, July 31, 2018
Winnie Tran
Exploring behavioral insights and marketing trends within North America and Europe. Millennials are a demographic age group born between 1981 and 2000. In North America, they represent about 20-25% of the population; in France, Germany, and the UK, they represent about 15-20% of the population. Millennials have been called the entitled generation for being spoon-fed […]
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5 Steps to Localize Your Content Marketing Strategy
Tuesday, July 24, 2018
Tzvi Grosman
Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local strategies are continuing to expand beyond just creating store pages and managing citations across the web, we’re looking at five steps you can take […]
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The Drum Puts the Spotlight on DAC’s Brand Refresh
Thursday, July 12, 2018
Kaora Genest
UK-based global marketing publication The Drum has taken note of DAC’s brand refresh and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look—and where the agency is going next. DAC is growing and the new branding reflects that—the expansion of our footprint to 13 offices in six countries, as well […]
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5 Simple Ways to Make Good Content More Powerful
Thursday, July 05, 2018
Melissa Chen
We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand dollars every week to try to get their message out there, and who already have a few bits and pieces of […]
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Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
Saturday, June 30, 2018
Kali Pearson
SEM
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains in traffic and engagement by 24% and 10% respectively. Bridgestone and DAC saw an opportunity to improve efficiency and customer experience by aligning […]
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A Bright Future is Here
Wednesday, June 27, 2018
admin
Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive revolutions—technology, media, data—and continue to do what we do best: connect brands with customers all the way down to the hyperlocal level. So […]
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Landy Awards 2018: Behind the Nomination
Thursday, June 14, 2018
Kali Pearson
DAC Group was in good company at this week’s Landy Awards, hosted by Search Engine Land. Our work with two of our favorite clients earned us finalist status in two categories – Best Integration of Search into Cross-Channel Marketing (TaxSlayer) and Best Overall SEM Initiative, Enterprise (Bridgestone). While we didn’t take home the trophy this […]
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DAC Group at STORE 2018: Key Takeaways
Wednesday, June 06, 2018
Justin Teng
In partnership with the Retail Council of Canada, DAC Group joined key industry retailers at the STORE18 conference last week in Toronto, Ontario. With a record-breaking turnout and an exciting lineup of speakers from leading retail brands such as IKEA, Indochino, Samsung, Adidas, Purdy’s, and many more – there was a lot to take away, […]
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