Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations  

Managing the complexities of a paid search national retail search strategy? It doesn’t have to be intimidating – and taking control all starts with understanding what you are trying to achieve for your brand or client. Here are the top five lessons we learned while working with Bridgestone Retail Operations this year.  Create a multi-pronged keyword and targeting approachBuilding a paid searc...

Tweet Read more

How to Maximize Ad Viewability

“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the digital advertising marketplace over the last two years or so, as programmatic inventory has increased and, with it, the number of impressions served that weren’t necessarily viewable to a user (t...

Tweet Read more

Understanding Digital Ad Fraud and Bot Traffic

Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day” and “Hackers Make $5M a Day by Faking 300M Video Views” making a splash in the press.Hackers! Russian rings! Crooks! $5M/Day! It sounds quite dramatic, full of intrigue and hinting at a huge conspir...

Tweet Read more

Leveraging Local Facebook Pages

If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook Pages.Local Facebook Pages can achieve five times more reach than national Facebook pages, and generate eight times more impressions. These numbers tell us a story, the main takeaway being this: there...

Tweet Read more

DAC Group Launches Review Solicitation and Sentiment Tools

We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 that includes a foolproof strategy to manage online customer reviews and brand sentiment. Brands can no longer take a passive approach to managing their online reputation – in fact 88% of customers trust reviews as much as personal recommendations. That’s why DAC Group is rolling out two brand ne...

Tweet Read more