Whitepaper: Customer-First Approach is Key for Retailer Marketers
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s digital-first shoppers. As we witness the biggest wave of store closures in decades, personalized customer experiences and a strong omni-channel approach are key differentiators for North American retailers.
The report combines original research by DAC Group’s strategic insights team as well as expert interviews with retail heavy-hitters including Diane Brisebois, President of the Retail Council of Canada; Indar Chanika, Director of eCommerce at The Body Shop and Johnny Russo, Associate Vice-President, eCommerce and Digital Marketing at Mark’s.
The whitepaper explores how retailers can reinvigorate their approach to digital in order to overcome these challenges, unlock opportunities, and drive measurable ROI in a competitive space, including:
- The necessity of shifting to a customer-centric approach
- The paramount importance of the personalized customer experience
- Omnichannel strategies driving brand success
- Mobile and eCommerce continuing to grow exponentially
- The “Amazon Effect” heavily influencing consumer expectations
“It’s evident that people think the retail apocalypse is happening. However, it’s equally apparent that some brands are responding to changing consumer demands, and those that do will ‘win’ at the end of the day,” says Lynn Duffy, DAC Group’s Senior Manager, Strategic Insights. It seems like such a basic concept, but keeping the consumer forefront in all decisions that impact how brands interact with the consumer will pay off in the end.”