Fit4Less, the budget-friendly fitness chain owned by Canada’s leader in fitness, GoodLife Fitness™, has appointed Toronto-based digital performance agency DAC Group as its digital agency of record. The fitness chain currently has 70 locations across Canada and is continuing to expand its footprint in 2017.
With a reputation for creating digital campaigns that drive new business acquisition for brands with a dispersed footprint, DAC Group is poised to support this growth. We will manage and drive digital strategy including local presence management, SEM, SEO, display and social media for Fit4Less across Canada. DAC Group / Montreal will execute a parallel strategy for its Quebec-based counterpart, Econofitness, which operates 52 locations in the province.
“We are delighted to partner with Fit4Less and Econofitness for their digital marketing initiatives. We believe that our performance based, hyper-local approach, combined with our capabilities in paid and earned media will drive significant, measurable results to this innovative, fast growing network,” said Mario Lemieux, President of DAC Group / Canada. “We value Fit4Less’ innovation in their field and their passion to make fitness a more affordable activity for all.”
John Muszak, Vice President of Marketing and Public Relations for Fit4Less said: “DAC Group’s local digital expertise is phenomenal. It was clear from the thorough prep work and the deep understanding of our business they brought to their pitch that we are in partnership with a tier-one digital agency.”
Fit4Less by GoodLife is a Canadian company driven by the purpose of giving every Canadian the opportunity to live a fit and healthy good life. Fit4Less makes high quality fitness affordable and provides Canadians the opportunity to achieve their health and fitness goals. Learn more at www.fit4less.ca