Filter By
COVID-19 Series Content Strategy Customer Relationship Management Data Analytics Design Digital Media Local Presence Management News SEM SEO Strategic Insights
Digital moves fast.
Subscribe to our monthly newsletter to get ahead of the curve with new articles, videos, white papers, events, and more. Unsubscribe anytime. For more information, see our Privacy Policy.
Independent Research Firm Highlights the Importance of Local Search for Brands

Independent Research Firm Highlights the Importance of Local Search for Brands

Tuesday, September 13, 2016
DAC

forrester, local search blogIn the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC what we thought! The report outlines what makes local searches unique, what customers want to see locally and what marketers should offer to drive in-store traffic. 

In addition to their consumer research, Forrester interviewed several leading digital marketing professionals, including Scott Ensign, VP of Digital Media at DAC. “Local search is part of the in-the-moment discovery, and consumers search locally with specific terms like the city they are in,” he says in the report.

These “near me” searches have doubled since 2014, according to the Forrester brief. And, 50% of consumers who search locally on their mobile device visit a store within 24 hours. We think this presents a great opportunity for brands to present customers with local promotions, reviews and even local stock availability, to name a few examples.

For more information on how Enterprise B2C marketers can better manage their local presence online, the full report can be found at Forrester.com/Brief.

Contact DAC today to find out more!

Subscribe to our monthly newsletter to get ahead of the curve.
x
Get exclusive access to new articles, videos, white papers, events, and more. Unsubscribe anytime. For more information, see our Privacy Policy.