DAC breakfast with Google in Toronto

DAC breakfast with Google in Toronto

Friday, June 15, 2012

Google Engage Toronto-002

We had the pleasure of hosting a breakfast for prospects on Wednesday, June 13 at The Spoke Club in downtown Toronto with our partners at Google. The breakfast was well attended and featured content by Adam Green (Google), Nectarios Economakis (Google), Jon Dyer (DAC) and Ken Dobell (DAC).

The subjects discussed included:

  • The Evolution of Customer behavior
  • ZMOT – Winning the Zero Moment of Truth
  • How search has changed over time and how it is more local, more personalized and more visual
  • Mobile – it’s not too late to be early
  • Value of Search – measuring full value of search, understanding metrics and what they mean and how to optimize accordingly

Many thanks to everyone who attended and to all those who continue to make our breakfast series with Google a success!

Created with Admarket’s flickrSLiDR.