As DAC Group continues to expand its services and international footprint, Jenna Watson is joining the company in the role of VP, Digital Media Services. Watson will work with the senior leadership team to manage DAC Group’s growing digital media team, contributing to the agency’s value proposition in this continuously-evolving industry. Jenna will be based in the DAC Group’s Chicago office.
Watson has over 15 years of digital media experience and has held senior account, strategy and media roles at companies including iCrossing, 360i, Rosetta and Razorfish. Her latest role was VP Search and Media, leading the Central US Region media practice for Razorfish.
Watson has worked in paid search, account management and media strategy. She has also worked in SEO, display (including both traditional media planning and programmatic), social (paid and community management/strategy) and email.
“Jenna’s portfolio is rich with digital skills and experiences that will significantly benefit DAC,” said Norm Hagarty, CEO and Managing Partner, DAC Group. “We are so excited she is joining us.”