Daniel Bradnam joined DAC as a Web Analyst in December 2022. He brings extensive experience in web analytics and data privacy to this role. With a background as a Data Consultant to the EU, he has developed specialized expertise in server-side tagging and privacy-centric data collection since the enactment of GDPR. Leveraging his passion for enabling businesses to responsibly gather customer data, he provides critical guidance on collecting high-quality information that honors user rights while supporting key decision-making processes. His strategic perspective strengthens DAC’s capacity to capture robust data without compromising principles of privacy and ethics.
It’s no secret that customer journeys have changed. Gone are the days of a simple, linear route to conversion. Now, user journeys consist of multiple crisscrossing touchpoints that require careful tracking and analysis. In response…
