Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a variety of both online and offline activity.
Bridgestone Retail Operations (BSRO) has been a leader in the auto care and tire industry for generations. With four retail brands and 2,200 stores across the United States, one of BSRO’s major challenges is driving local traffic and leads across its entire footprint.
The objective of this campaign was to reduce costs and increase lead volume, including tire quotes, phone calls and store visits – resulting in an impressive 80% YOY Growth in Bridgestone Retail Leads.
DAC restructured BSRO’s search campaigns by creating a mobile-first strategy, with a balanced focus between national and local targeting to drive customers in-store. Tactics included custom bid strategies and a heavy focus on geo-modified messaging and targets, including an emphasis on “near me” query support.
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.