Digital marketing is a spectrum. At one end, there is an almost unlimited supply of granular data, down to the tiniest transactional details. At the other end, there are global trends that relentlessly reshape, redefine, and revolutionize entire industries.
But how do you consolidate the two to truly understand what’s going on—and what’s likely to happen? Research, research, and more research. Delve into our white papers as we explore strange new phenomena, seek out new trends and opportunities, and boldly go where no agency has gone before.
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This is your essential rundown of the major trends set to shape the next 12 months in digital media, local marketing, analytics, content strategy, and more.
To a consumer, quickly finding accurate information about a local store or completing a purchase journey in a store, even if they began it online, is the new expectation.
In the restaurant industry today, an authentic voice is just as important as authentic food. Mobile ordering, restaurant apps and social sharing are all changing the way customers find and experience food on the go.
It’s more important than ever for marketers to align to user intent and remain relevant throughout the consumer decision journey.
The retail industry has been bombarded by unprecedented change in recent years. Brands that have failed to adapt are feeling the squeeze, and it’s not only happening online: we’re witnessing the biggest wave of store closures in decades.
We’re not saying consumers are superheroes, but they do wield incredible power in the digital era. Their buying behavior can make or break a business—especially in banking and financial services, which have long relied on brick-and-mortar locations to reach and serve their customers.