Inside the Funnel
Venture into the rarefied world of marketing leadership.
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Episode summary
Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world’s de facto medium for working, socialising, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What *isn’t* omnichannel? And have we finally found a topic that Dan finds exciting rather than frustrating? Listen in as Jenna takes the wheel for a whistle-stop tour through:
- Omnichannel vs. multichannel
- Omnichannel =/= attribution analysis
- Dan’s delightful bathroom reno
- Step one: Organisational change
- Who owns the customer record?
- “Teach them to yearn for the vast and endless sea”
- Last, best experiences
LINKS: “Google’s Local Omnichannel Takeover and What it Means for Your Paid Ads” | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org
Meet the hosts
Jenna Watson
- VP of Digital Media
Media is measurable, pizza is life, and robots will overthrow us sooner or later. Jenna knows her mind.
Nasser Sahlool
- VP of Client Strategy
Nasser is the man in the middle, piloting the show with charm, humor, and obscure movie references.
Dan Temby
- VP of Technology
A natural problem-solver, Dan is permanently frustrated about something (usually Nasser).