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Inside the Funnel

Venture into the rarefied world
of marketing leadership.

Latest episode

Episode summary

Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: “How are we going to do our jobs?!” Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our...

Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: “How are we going to do our jobs?!” Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including:

  • Why are third-party cookies going away?
  • User Tracking 101
  • Privacy-preserving approaches to real-world problems
  • What the FLoC?
  • Welcome to cohort party 29056!
  • The Three-Step Cookie Doomsday Preparedness Plan™

 
DAC: “Google’s shift away from cookies and personal ad IDs” (Mar 2021) | DAC: “How to be data-driven in a crisis” (Apr 2020) | DAC: “Digital advertising in a cookie-less future” (Feb 2020) | DAC: “Google’s ‘Privacy Sandbox’ invigorates data transparency debate” (Aug 2019) | DAC: “How to respect data privacy in the digital age” (Jan 2019) | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org | “Tape Rewind.wav” by Analog Bleep Ten of Freesound.org

Meet the hosts

Jenna Watson Jenna Watson
  • VP of Digital Media

Media is measurable, pizza is life, and robots will overthrow us sooner or later. Jenna knows her mind.

Nasser Sahlool Nasser Sahlool
  • VP of Client Strategy

Nasser is the man in the middle, piloting the show with charm, humor, and obscure movie references.

Dan Temby Dan Temby
  • VP of Technology

A natural problem-solver, Dan is permanently frustrated about something (usually Nasser).