Register to watch How Not to Plan Internationally with Les Binet and DAC experts, and learn how to balance global strategy with local market realities.
The art (and chaos) of modern marketing.
Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.
What if 90% of your local search opportunity is still sitting on the table? In this episode of Shift Happens, host Nasser Sahlool is joined by Kyle Harris, VP Local Optimization at DAC, to unpack the “90% problem”: why brands with multiple locations still struggle to get the fundamentals right at every site. They explore how accurate listings, reviews, photos and the small details of each local customer experience can shape visibility in search—and help brands get recommended by AI. Kyle also shares how teams can prioritise the work, measure what matters and turn what they already know about their locations into useful signals. The takeaway? The next big leap in local search may come from sweating the small stuff—and finally getting the basics done at scale.
Discover expert perspectives and actionable ideas to optimise your marketing strategy today.
Feeling curious? Ask your most burning marketing questions and we’ll answer them in a future episode.
