Blog

Google throws its (heavy)weight behind local reviews
Wednesday, November 18, 2020
Mike Fantis
As the undisputed heavyweight champion of the digital age, Google rarely attempts to hide its ambitions. In fact, in a thoroughly disrupted year that has dramatically accelerated digital uptake, the...
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How well do responsive display ads perform?
Wednesday, November 11, 2020
Logan Zatzman
It almost goes without saying that the type of ads you choose to run on more than three million websites across Google properties will have an impact on your campaign’s performance. But that...
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How diverse is DAC?
Thursday, November 05, 2020
Linda Pickering
We’ve been in business for almost 50 years—and you don’t grow a successful business that lasts that long without learning a few things. In our hearts (and with our eyes and ears), we...
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October 2020 Local Search Roundup
Friday, October 30, 2020
Zoran Dobrijevic
This month in local search, Google made great strides in call histories, review solicitation, and… haircuts? Let’s cut straight to the chase and break down exactly what you need to know...
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How DAC has embraced virtual events
Tuesday, October 27, 2020
Erika Halili
Every cloud has a silver lining. As we have learned how to adapt during times of uncertainty, we’ve also uncovered some unique opportunities to leap out of our collective comfort zone and push...
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Podcasting is the new radio—and it offers priceless opportunities
Wednesday, October 21, 2020
Marina Azmy
Like the sense of suspense in an old time radio drama, digital audio has been steadily establishing prominence over the past decade. According to eMarketer, in fact, digital audio accounted for most...
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DAC at the Digital Marketing for Financial Services Virtual Summit 2020
Tuesday, October 13, 2020
Erika Halili
The Digital Marketing for Financial Services (DMFS) Virtual Summit connects leaders, experts, and professionals from the dynamic financial services sector across North America, serving as a melting...
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Webinar recap: How social analytics can make you a thought leader
Wednesday, October 07, 2020
Lynn Duffy
I recently had the pleasure to be a part of the NetBase Quid Virtual World Tour, where I explained how companies can gain valuable insights from social analytics platforms. As you may know, use cases...
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September 2020 Local Search Roundup
Tuesday, September 29, 2020
Zoran Dobrijevic
September was a mixed bag in local search. While Google’s COVID-related updates continued as expected, the search giant’s primary competitors—Apple and Bing—both adjusted their review...
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DAC at Ad Age Women to Watch: Leading innovation during crises
Tuesday, September 22, 2020
DAC
At the Women to Watch conference and awards, Ad Age not only recognises and celebrates the achievements of women who have made strides in advertising and marketing, but focuses on the challenges...
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