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Can Perplexity Challenge Google? A Look at Its Appeal to Users and Mid-Funnel Advertisers
Thursday, November 21, 2024
Melis Ciner
Perplexity, the self-described “AI search engine” or “answer engine,” has quickly gained traction in the generative AI space with its unique approach to online search. Unlike traditional...
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Generative AI in Marketing: Safeguarding Your Brand While Embracing Innovation
Monday, November 11, 2024
Nasser Sahlool
In the ever-evolving digital landscape, the rise of Generative AI represents a revolution for marketing that is comparable in scope to the advent of the internet and the introduction of smartphones....
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Maximizing SEO with AI: A Step-by-Step Guide for Quality Content
Thursday, November 07, 2024
SEO
Generative AI is quickly becoming an indispensable tool for businesses looking to streamline content creation and maximize their SEO efforts. With its ability to process vast amounts of data,...
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10 things brands need to know for holiday media success in 2024
Monday, November 04, 2024
The holiday season in 2024 presents unique challenges and opportunities for media strategists. As consumers brace for economic changes and brands innovate with new technology, it’s crucial to...
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Leveling up: Opportunities and challenges of advertising in video games
Thursday, October 24, 2024
Erin Rose
Video gaming is the fastest-growing form of entertainment over the last 10 years and is projected to more than double by 2032 (reaching over $1 trillion USD). That makes advertising within video...
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The future of SEO in the age of AI search engines
Monday, October 07, 2024
DAC
As artificial intelligence (AI) continues to revolutionize industries, the world of search engine optimization (SEO) is poised for radical transformation. Traditional search engines like Google and...
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5 realistic insights into generative AI’s impact on search and SEO
Friday, October 04, 2024
Dan Temby
SEO
As a technologist with a vested interest in the evolving landscape of search and AI, I’ve observed a lot of hype and misconceptions surrounding generative AI’s potential to revolutionize...
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The Full-Funnel Media Approach
Wednesday, September 11, 2024
Tamara Garcia
In today’s rapidly evolving digital landscape, brands must adapt quickly to stay relevant and effective. Traditional media alone can no longer reach and engage audiences as it once did. With...
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Testing the Impact of “Event” Google Posts on Promo-Specific Coupon Traffic
Friday, August 23, 2024
In today’s digital landscape, visibility is key to driving customer engagement and, ultimately, business success. DAC continually tests and refines strategies to ensure our clients not only...
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Plugged In: Supercharge Your EV Station Listings for Maximum Visibility
Wednesday, August 21, 2024
The electric vehicle (EV) revolution is rapidly transforming the automotive landscape, with more consumers shifting toward eco-friendly transportation. As this shift accelerates, the demand for EV...
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