Blog

Digital Marketing 2020: 3 strategies to thrive in a world of data inequality
Friday, December 13, 2019
Kuhan Puvanesasingham
The end of the 2010s doesn’t really feel like the end of a real decade. The 2010s? The 10s? What is that? For the last 10 years, we’ve scrambled to learn what the hell blockchain is, feared...
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Digital Marketing 2020: 5 ways Google will upgrade business listings
Monday, December 09, 2019
Zoran Dobrijevic
Google’s “don’t be evil” motto is well known, but so is its tendency towards monopolistic practices. As the primary and ubiquitous source of business information, the search...
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Digital Marketing 2020: Is your SEO strategy ready for these 4 milestones?
Thursday, December 05, 2019
Jane Sanderson
SEO
If history tends to repeat itself, then predicting the future should be easy, right? Well, SEO is a slightly different proposition. After all, this is a discipline that progresses into uncharted...
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Digital Marketing 2020: 5 content developments you need to prepare for
Tuesday, December 03, 2019
Melissa Chen
If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here...
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Digital Marketing 2020: 5 ways your strategy needs to evolve
Sunday, December 01, 2019
Sari Stein
Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should...
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November 2019 LPM roundup
Friday, November 29, 2019
Zoran Dobrijevic
As 2019 draws to a close, Google is looking ahead to 2020 with its updates. While some have taken effect immediately, the majority of November’s updates are tests and pilots on what will be fully...
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Hey, BERT! Meet the Google AI set to change search forever
Wednesday, November 27, 2019
Simon Green
For all its myriad patents, products, services, and initiatives, Google’s goal is neatly summed up in a concise mission statement: to organise the world’s information and make it...
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How to build your own analytics dashboard
Tuesday, November 26, 2019
Gavin Bowick
In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save...
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Behind the Headlines: Google kindly stands up for retailers… or does it?
Monday, November 25, 2019
David Welsh
It’s said that the rise of Google, Amazon, and other tech giants will inevitably spell the end for physical retail. Why spend hours in the produce aisle when your supermarket will deliver your...
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How analytics dashboards save countless marketing hours
Tuesday, November 19, 2019
Gavin Bowick
If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to...
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