Is Business Hygiene no longer important?

Local search provides the easiest way of communicating store information, location, phone number and opening hours. Most brands have a lack of ownership of this channel (read more on this here): when DAC raise awareness that a company’s information, displayed on Google et al, does not match the brand’s website, brand’s acknowledge it’s far from ideal, and then very quickly follow up wit...

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Guerrilla Marketing: The most bananas campaigns of 2016

Guerrilla marketing is often associated with the radical and extreme. Once a fringe movement in the world of advertising, it has easily made its way into the mainstream, providing an effective way for breaking through today’s advertising blindness.Here we look at some of the most bananas and thought-provoking guerrilla marketing campaigns of last year, considering some the tactics used and evalu...

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YouTube Video Optimisation Tips (2017 Update)

A few clients have been asking for tips on how best to improve the visibility of their videos in YouTube so I thought I would create a public post to share.There are obvious benefits to embedding videos into the pages on your website. Because Google and modern users prefer rich media, that page can get a potential rankings boost. It will also keep your audience interacting with your own domain and...

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Women in the Marketing Industry: Overcoming Stereotypes, Inequality & Discrimination

On International Women’s Day, I thought it would be relevant to to take a look at women in digital marketing, and how we are represented in today’s flourishing marketing industry. The marketing/advertising industry historically has a reputation as being male dominated, unwelcoming towards women, and often downright-sexist. While the Mad Men-esque era of this industry has thankfully ended - wom...

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IF Statements: The Simple & Penalty Free Way To Increase Your Ad Relevance

Google IF Functions: What are They?This recently rolled out Ad Customizer allows highly relevant creatives to be customized according to user context.Unlike your classic keyword insertion customizers extracted from Spreadsheets and maintained in the Business Data section of AdWords, IF Functions are simple, requiring no feed or additional set up, running in a similar manner to your standard countd...

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