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Metaverse 101: The future of digital marketing?
Wednesday, January 19, 2022
Rahel Gandhi
At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their...
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Podcast rewind: 4 takeaways from *that* metaverse reveal
Thursday, December 09, 2021
Karen Thul
Is the fate of the future hypervirtual? If all comes together, an emerging metaverse may prove to be the tipping point. The concept of the metaverse is nothing new, but there’s renewed interest...
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November 2021 Local Search Roundup
Tuesday, November 30, 2021
Zoran Dobrijevic
The holiday shopping season has arrived, and some shiny new updates from Google are already waiting under the tree. Read up on what’s new in local search this month, so you can stay up to...
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3 ways data can supercharge your omnichannel B2C strategy
Tuesday, November 16, 2021
Cloe Barnes
The volume of accessible data is going through a major transformation. More and more, customers flag privacy as a high priority in how they navigate digital environments. Customers expect real...
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October 2021 Local Search Roundup
Friday, October 29, 2021
Zoran Dobrijevic
Another month, another laundry list of changes in local search. If you’re feeling like it’s becoming increasingly difficult to keep up with Google search results changes, you aren’t alone. Data...
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Marketing masterclass: Lead generation
Wednesday, October 06, 2021
Melis Ciner
Welcome to the third and final part of our masterclass series, where we peel back the curtain to shed light some of our most successful Google-oriented campaigns. Having already dipped our toes into...
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September 2021 Local Search Roundup
Thursday, September 30, 2021
Zoran Dobrijevic
Fall has finally arrived and we’re slowly approaching the end of another eventful year. Yet the pace of life remains brisk in local search, where change is the only thing that never changes....
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Marketing masterclass: Brand awareness
Thursday, September 16, 2021
Felicia DelVecchio
In the first installment of this three-part series, we went behind the scenes of one of our most successful ecommerce engagements. In part two, we’re gazing skywards—all the way to the top of...
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Marketing masterclass: Online sales
Thursday, September 09, 2021
Bhavin Prashad
It’s one thing to talk about transformational growth, but it’s something else to actually go out into the world and achieve it—time and time again. So let’s keep it real, shall...
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August 2021 Local Search Roundup
Tuesday, August 31, 2021
Zoran Dobrijevic
The summer may be winding down, but local search never does. From new attributes to an algorithm update (and Google changing its mind about something—gasp!), it all happened in August. These are...
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