Designing for mobile: The device resolution cheat sheet

When designing for mobile it is important to use the correct screen resolutions for each device to create a sharp product. With the extensive range of devices available to users, it’s a huge pain having to look up specific resolutions every time you design; this cheat sheet saves you the trouble, putting all the info you need in one place. Save it, share it, put it on your wall, but always keep ...

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Digital advertising in the age of the millennial

The average attention span of a human being is now just eight seconds, a second less than the attention of a goldfish, according to Microsoft. An increased use of technology has been blamed for this finding and the millennial demographic (those born between 1980 and 2000) are certainly the most impacted as the biggest users of digital devices. This information signifies new challenges for brands a...

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Optimising PPC for Voice Search: A Thought Experiment

Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the 'year of mobile', but facts are a plenty, and undoubtedly voice search will become increasingly prevalent as tech giants develop their virtual assistants and increase integration with relevant devices.Here are just a few stats regarding voice search:According to a 2014 study commissioned by Google, 55% ...

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2017 Digital Design Trends

As digital technology is constantly developing and changing, so too is the design that goes with it. Here are just some of the things you can expect to see more of in 2017:Motion A picture may be worth a thousand words, but a video is worth a million. Full screen video loops with a powerful message overlaid are a great way to capture the attention of your audience, providing a richer experien...

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Could Amazon be a match for Google as it edges its way into paid search?

Amazon is planning to give Google a run for its money, as it barges its way into the world of paid search.“There’s an expectation from people who visit Amazon [that] they’re going to find anything they want,” Seth Dallaire, VP of global ad sales at Amazon Media Group, said at AdExchanger’s Industry Preview conference in New York City. “If you have the confidence that we’re going to m...

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