Facebook’s crackdown on over-sharers…here’s what businesses need to know

In a move that’s very reminiscent of Google five or so years ago, Facebook has in the past few days made a big change to its News Feed algorithm which it says will "reduce the influence of...spammers" who routinely spread low-quality content. As a result, users who share 50-plus links publicly a day will be penalised, and have their content demoted automatically.Since last year, Facebook has bee...

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4 Common Issues With Google Analytics Accounts

Many of our clients use Google Analytics as their main web analytics reporting tool. Therefore, we often get many queries on why “my data isn’t coming through correctly” or “not working as I would have expected”. Issues can occur at many different points of the data process, so most of the time we provide bespoke solutions to our clients. But we have put together the top 5 issues we come...

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Bid Optimisation: The Future is here and it’s in Machine Learning

A proficient bid optimisation strategy is key to the success of any Paid Media Campaign.The bids you place directly affect performance, deciding where your ads show, how visible they are, and ultimately the budgets allocated to each product or service.There are now many “automated” tools and services on the market aimed at scaling this process, utilising data from multiple “signals” at a r...

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What is Data-Driven Attribution and Why Should You Care?

“We’ve solved attribution using machine learning - all you need to do is click a button and using our proprietary algorithms, we will automatically allocate your media budget at the point of maximum efficiency.”  This is effectively Google’s pitch for data-driven attribution.   Advertising being a somewhat murky business, however, this has been met with some skepticism. But in view,...

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SEO: The Movie, a documentary telling the history of search marketing

[iframe src="https://www.youtube.com/embed/RtFlAicK3xw?rel=0" width="560" height="315"] Over the past few days, a new documentary about the history of SEO has been released, produced by digital marketing firm Ignite Visibility. ‘SEO:The Movie’ has already amassed more than 81,000 views on YouTube, and as a veteran of the early days of search marketing, it’s easy to see why. Time moves i...

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