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Testing the Impact of “Event” Google Posts on Promo-Specific Coupon Traffic
Friday, August 23, 2024
In today’s digital landscape, visibility is key to driving customer engagement and, ultimately, business success. DAC continually tests and refines strategies to ensure our clients not only...
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Plugged In: Supercharge Your EV Station Listings for Maximum Visibility
Wednesday, August 21, 2024
The electric vehicle (EV) revolution is rapidly transforming the automotive landscape, with more consumers shifting toward eco-friendly transportation. As this shift accelerates, the demand for EV...
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Who will win this algorithm update: Reddit or AI?
Monday, August 19, 2024
Bill Franklin
Reddit has experienced a significant surge in search engine rankings over the last year (+446% increase in Top 3 rankings), raising questions about whether the platform will continue to benefit from...
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A Two-Way Street Not Explored: Knowing your audience so that they can fully know you
Tuesday, August 13, 2024
Introduction and advertising overload In today’s digital age, consumers are bombarded with an overwhelming amount of advertising content across channels and tactics. Did you know that we...
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Human or AI? How to detect AI-written content
Monday, August 12, 2024
Have you ever paused to wonder if the article you’re reading was crafted by a human or AI? In the age of generative AI, this question is becoming increasingly relevant. The advent of AI...
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Google’s decision to keep third-party cookies: What it means for your brand
Thursday, August 01, 2024
On Monday, July 22, Google announced a significant shift in its plans regarding third-party cookies in the Chrome browser. Initially slated for deprecation, these cookies are here to stay, with...
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The AI Act: A Milestone in the Regulation of  Artificial Intelligence
Thursday, August 01, 2024
The European Union’s AI Act, which will gradually come into effect starting August 1, 2024, represents an ambitious legislative initiative aimed at regulating the development and use of...
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Must-have AI marketing tools our experts use daily
Wednesday, July 10, 2024
In the ever-evolving landscape of marketing, artificial intelligence (AI) has become a game-changer, offering tools that can enhance creativity, improve SEO, provide in-depth analytics, streamline...
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More than just a map: The surprising impact of store locators
Tuesday, July 09, 2024
In today’s digital age, personalisation and ease of access are key to standing out in a competitive marketplace. One essential tool that can make a big difference is the humble store locator,...
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How AI can harness customer reviews for marketing success
Wednesday, June 12, 2024
With an estimated 84% of consumers placing as much trust in online reviews as they do in personal recommendations, it’s easy to see why businesses are taking a more proactive approach to online...
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