How Much Privacy Do You Lose If You Decide To Have a Connected (IoT) Home?

 There is absolutely no doubt that the idea of having a connected home (smart home) is something that can really have anyone excited. Just thinking of all the possibilities and the thought of being able to speak commands to devices to automate things is just too good to be true...right?The principle of having a connected home is based on the sole objective of reaping the benefits of making li...

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Should Google be doing more to safeguard the reputation of its advertisers?

Over the past few days, a flurry of high profile brands and organisations, including French advertising group Havas, M&S, the Guardian, BBC, J Sainsbury Plc, Audi, Transport for London and the UK Government, have pulled ads from Google and its video sharing site YouTube amid growing concerns that their ads were appearing alongside offensive and potentially illegal content. Most recently the bo...

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Is Business Hygiene no longer important?

Local search provides the easiest way of communicating store information, location, phone number and opening hours. Most brands have a lack of ownership of this channel (read more on this here): when DAC raise awareness that a company’s information, displayed on Google et al, does not match the brand’s website, brand’s acknowledge it’s far from ideal, and then very quickly follow up wit...

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Guerrilla Marketing: The most bananas campaigns of 2016

Guerrilla marketing is often associated with the radical and extreme. Once a fringe movement in the world of advertising, it has easily made its way into the mainstream, providing an effective way for breaking through today’s advertising blindness.Here we look at some of the most bananas and thought-provoking guerrilla marketing campaigns of last year, considering some the tactics used and evalu...

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YouTube Video Optimisation Tips (2017 Update)

A few clients have been asking for tips on how best to improve the visibility of their videos in YouTube so I thought I would create a public post to share.There are obvious benefits to embedding videos into the pages on your website. Because Google and modern users prefer rich media, that page can get a potential rankings boost. It will also keep your audience interacting with your own domain and...

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