A year in review…our favourite digital marketing trends of 2017

As we near the end of 2017, it’s customary to look back on what has been another significant year in digital, and take stock of how we’ve evolved as an industry. In particular, we thought it might be nice to share with you five of our favourites trends and innovations that we’ve seen emerge, which are not only helping to transform the digital marketing space, but also present exciting opport...

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Facebook relaunches failed Events app as Facebook Local

As we near the end of 2017, localised content continues to be paramount for the world’s search and social media giants.Facebook is the latest in the pack to revise its local offering, relaunching its failed standalone Events app and renaming it Facebook Local, bringing it a step closer to Google’s local offering and other local business listings and reviews apps such as Yelp and Foursquare.The...

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Dashboard Visualisations: Bringing Data to Life

This is the 4th post in the “Talk data to me” series. The previous post was on the arrival of the GDPR. With this post we will be starting an exciting series of 4 special posts on the topic dashboards under the title “Dashboard Know-How Guide”. Following this small case study, in this 1st post we will look at 1) the reasons for why dashboards are very useful for your business; 2) a compar...

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Snapchat teams up with BMW to launch its new AR ‘try before you buy’ Lens

“At some point, we’re going to look back and think, how did we not have a digital layer on the physical world,” said Greg Jones, director of VR and AR at Google, last month. It’s a crazy prospect, but with augmented reality evolving at the rate it is, it’s looking like 2018 could really be the year when AR comes of age, within the retail sector particularly.To reinforce that prospect, t...

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Twitter launches Promote Mode for SMEs…here’s what you need to know

Twitter has unveiled a new, self-serve advertising subscription for small businesses, which it is calling Twitter Promote Mode. The service has been designed to enable SMEs to more easily run Promoted Tweet campaigns across the Twitter platform, with no requirement to create ads or manage campaigns. Instead, campaigns running via Promote Mode will be entirely automated, on a subscription basis, fo...

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