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Google updates its algorithm and Meta fights fake reviews
Thursday, June 30, 2022
Zoran Dobrijevic
The sun is shining, the birds are singing, and there’s lots to catch up on from the world of local search. These are all the changes, updates, and announcements you need to know. Google...
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5 ways to use bad reviews to your advantage
Wednesday, June 08, 2022
Courtney Hardwick
When it comes to reputation management, customer reviews are everything. Not only are they free content and marketing for your brand, but they can also help increase search engine ranking, drive...
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Google highlights Q&A content on Maps and asks Local Guides to update old reviews
Tuesday, May 31, 2022
Zoran Dobrijevic
May saw the arrival of many updates in local search. Some are major, others are minor, and at least one of them is set to demonstrate the extraordinary value of user reviews. Here’s all the...
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4 recent SERP changes impacting organic ecommerce performance
Thursday, May 26, 2022
Alex Hernandez
SEO
In my short, eight-year career in SEO, I have seen many algorithm and search changes that have had an impact on overall rankings and experience within Google. Within the past year or so, Google has...
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Revealed: Industry benchmarks for customer reviews in 2022
Tuesday, May 10, 2022
Zoran Dobrijevic
It has been especially difficult for businesses to evaluate if they meet benchmarks for online reputation management over the past two years. Year-over-year analyses have relied on frustratingly...
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“Open now near me” searches grow 400% in one year
Friday, April 29, 2022
Zoran Dobrijevic
As always, change is afoot in local search. Join us for a whistle-stop tour through all the updates you need to know, from a significant new search trend to a big shake-up in local ranking factors....
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The Local Product Feed is now a major ranking factor on Google
Thursday, April 14, 2022
Zoran Dobrijevic
For the last 10 years and particularly since the onset of the pandemic, Google has tried to compete with Amazon by offering its own unique online shopping experience. Unlike Amazon, which mails you...
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What is reputation management?
Friday, April 08, 2022
Sara Kudlowsky
Consumers have tipped the balance of power. They have instant access to almost everything there is to know about any business—and can make or break brands through the collective power of reviews,...
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What does the rise of micro influencers tell us about the importance of local marketing?
Wednesday, April 06, 2022
Cloe Barnes
Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in...
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Google’s aggressive filtering rejects legitimate GBP customer reviews
Thursday, March 31, 2022
Zoran Dobrijevic
As Q1 2022 wraps up, the world of local search is once again evolving. Join us for a quick rundown of all the updates you need to know, including customer reviews being inadvertently nixed, UI...
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