Blog

Rethink your tactics to turn virtual traffic into physical traffic
Thursday, April 15, 2021
Marc-Antoine Lemay
As businesses continue to navigate regional re-openings, lockdowns, and capacity limits, they are understandably focusing on adapting their physical stores to offer the best customer experience...
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What is Google Question Hub—and why is it a potential game-changer?
Tuesday, April 06, 2021
Nyo Logan
SEO
Google isn’t shy about letting us know what it wants. But in the increasingly important world of instant answers and FAQs, third-party vendors have stolen a march on the search giant, with...
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March 2021 Local Search Roundup
Thursday, April 01, 2021
Zoran Dobrijevic
An algorithm update, free listings on Google Hotels, and a shiny new “estimated cost” field in the local pack. March brought a series of iterative changes to local search—some...
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Everything you need to know about bilingual business listings
Wednesday, March 24, 2021
Kim Marcil
Consumer-centric experiences have been Google’s main focus in recent years. As a result, the search giant no longer collects listings information from businesses alone. Instead, the content...
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Podcast rewind: Jay Baer’s 5 priceless insights into customer experience
Tuesday, March 16, 2021
David Welsh
In the latest episode of Inside the Funnel, Dan, Nasser, and Jenna set their sights on one of digital marketing’s most elusive and nuanced topics: customer experience (CX). And who better to...
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Google’s shift away from cookies and personal ad IDs
Tuesday, March 09, 2021
Mathoraa Selvanathan
In a move that has the industry buzzing (again!) about how we use data to build personalised ads, Google has announced that “once third-party cookies are phased out, we will not build alternate...
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February 2021 Local Search Roundup
Monday, March 01, 2021
Zoran Dobrijevic
Desktop messaging, review snippet stars, restaurant search filters… February’s local search updates may not have reinvented the wheel, but they have improved quality of life for business...
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Podcast rewind: 3 lessons learned about digital transformation
Wednesday, February 24, 2021
David Welsh
Digital transformation is one of the business world’s most misconstrued concepts. But if it doesn’t mean getting a new marketing stack or moving from carbon paper to Excel, what does it...
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Google’s quiet move: Responsive Search Ads are now the default format
Monday, February 22, 2021
Brian Coccaro
If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs,...
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One year on, has BERT really changed search forever?
Wednesday, February 17, 2021
Nyo Logan
SEO
When we last dived into the burgeoning promise of Google’s BERT AI, it was affecting only 10% of all English language searches. But Google always had ambitious plans for BERT’s expansion;...
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