Blog

How to woo your local customers this Valentine’s Day
Wednesday, February 12, 2020
David Welsh
Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your...
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Oscars 2020: Retail marketing lessons from the red carpet
Thursday, February 06, 2020
Sari Stein
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...
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Digital advertising in a cookie-less future
Tuesday, February 04, 2020
Jenna Watson
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favourite...
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January 2020 LPM roundup
Thursday, January 30, 2020
Zoran Dobrijevic
The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of...
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Why local search is more than just Google My Business
Wednesday, January 22, 2020
Kyle Harris
You won’t be surprised to learn that Google is essentially a monopoly in local search, controlling up to 95% of search traffic in certain verticals. That makes the search giant a critically...
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Take another look—almost all search is local search
Wednesday, January 15, 2020
Kyle Harris
As far back as 2015, 97% of consumers were searching for local businesses online, with 93% of those searches triggering Google’s local 3-pack. It was obvious that local search was an enormous...
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What is UTM tracking—and how does it elevate your marketing?
Tuesday, January 07, 2020
Valerie Zhang
UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider...
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The best ads of the decade: 2010-2019
Friday, December 27, 2019
Melissa Chen
It was the best of ads, it was the worst of ads… Actually, we’re not going to talk about the worst, because who needs that negativity going into 2020?! What a decade it’s been. And what a lot...
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Digital Marketing 2020: Get ahead of these 3 trends in PPC and display
Friday, December 20, 2019
Brian Coccaro
There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of...
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Digital Marketing 2020: 3 strategies to thrive in a world of data inequality
Friday, December 13, 2019
Kuhan Puvanesasingham
The end of the 2010s doesn’t really feel like the end of a real decade. The 2010s? The 10s? What is that? For the last 10 years, we’ve scrambled to learn what the hell blockchain is, feared...
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