How marketers can practice local SEO ethically

Scammers, black hat marketers, underhand tactics, pranksters etc, have unfortunately all been a part of the SEO industry, for quite some time. Local search is just as vulnerable, and it’s a problem that’s exacerbated by the growing complexity of the sector.According to the Local Search Association (LSA) headquartered in the US, “on average, small businesses receive 24 sales calls each month...

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2017 General Election: a time sensitive political SEO omnishambles?

Companies with sites that target time sensitive terms, for example, ‘flowers’ and ‘chocolates’ around Valentine’s Day or Mother’s Day, need to make sure that both their technical SEO and content is correctly implemented well ahead of time to prevent any valuable traffic being left on the table or granting competitors free reign. With the recent announcement of a snap general election ...

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Two-thirds of consumers don’t trust brands to keep their personal data safe

A new Gigya poll of 4,002 adults, spanning the UK and the US equally, has found that 68% of consumers don’t trust brands to keep their personal information secure.It’s a worrying finding in light of the pending General Data Protection Regulation (GDPR) which comes into force next May. With an ‘opt-in’ mandate on the cards, this makes it critical that marketers restore consumer confidenc...

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Implementing Customer Journey Mapping | The New Consumer Journey

Last month DAC Group London and Ambergreen (the newest member to the DAC family) held an breakfast at Clerkenwell London called the New Consumer Journey. Over croissants and coffee, we discussed how brands, through the use of customer journey analysis, could improve their understanding of their customers' journey. Our very own Luke Regan opened the event highlighting the importance of cross devic...

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What’s trending in the world of apps?

Mobile apps are today used more than mobile browsers. They currently account for 84.9% of total mobile time spent (a 10.3% increase on last year), and nearly 20% of total media time, for US adults. In 2016, users spent two hours and 11 minutes per day using mobile apps, but just 26 minutes browsing the web on a mobile device. By 2019, mobile browsing time is predicted to increase by just one minut...

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