Blog

Why local search is more than just Google My Business
Wednesday, January 22, 2020
Kyle Harris
You won’t be surprised to learn that Google is essentially a monopoly in local search, controlling up to 95% of search traffic in certain verticals. That makes the search giant a critically...
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Take another look—almost all search is local search
Wednesday, January 15, 2020
Kyle Harris
As far back as 2015, 97% of consumers were searching for local businesses online, with 93% of those searches triggering Google’s local 3-pack. It was obvious that local search was an enormous...
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What is UTM tracking—and how does it elevate your marketing?
Tuesday, January 07, 2020
Valerie Zhang
UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider...
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The best ads of the decade: 2010-2019
Friday, December 27, 2019
Melissa Chen
It was the best of ads, it was the worst of ads… Actually, we’re not going to talk about the worst, because who needs that negativity going into 2020?! What a decade it’s been. And what a lot...
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Digital Marketing 2020: Get ahead of these 3 trends in PPC and display
Friday, December 20, 2019
Brian Coccaro
There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of...
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Digital Marketing 2020: 3 strategies to thrive in a world of data inequality
Friday, December 13, 2019
Kuhan Puvanesasingham
The end of the 2010s doesn’t really feel like the end of a real decade. The 2010s? The 10s? What is that? For the last 10 years, we’ve scrambled to learn what the hell blockchain is, feared...
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Digital Marketing 2020: 5 ways Google will upgrade business listings
Monday, December 09, 2019
Zoran Dobrijevic
Google’s “don’t be evil” motto is well known, but so is its tendency towards monopolistic practices. As the primary and ubiquitous source of business information, the search...
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Digital Marketing 2020: Is your SEO strategy ready for these 4 milestones?
Thursday, December 05, 2019
Jane Sanderson
SEO
If history tends to repeat itself, then predicting the future should be easy, right? Well, SEO is a slightly different proposition. After all, this is a discipline that progresses into uncharted...
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Digital Marketing 2020: 5 content developments you need to prepare for
Tuesday, December 03, 2019
Melissa Chen
If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here...
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Digital Marketing 2020: 5 ways your strategy needs to evolve
Sunday, December 01, 2019
Sari Stein
Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should...
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