Go for SEO Gold by taking a page out of Team Sky’s play book

Recently David Freeman posted an interesting take on technical and content audits and how he feels that the old way of doing audits needs to change. His ideas chime with mine, and so I thought I would give my take on how a modern technical audit should work, and how one can apply the methods that Team Sky used to dominate the Tour de France, to technical SEO.At first glance the Tour de France and...

Tweet Read more

Online news consumption: the biggest trends to get to grips with in 2017

Reports of ‘fake news’ and the millennial and Gen Z population becoming increasingly sceptical of traditional news sources, have been rife this year so far...but despite this, online news and media consumption is booming. A newly released report by Hitwise claims that 1 in every 9 visits online were made to news and media sites in 2016; an increase of 11% since the previous year.Readers also s...

Tweet Read more

Protected: The New Consumer Journey | Presentation

This content is password protected. To view it please enter your password below: Password:...

Tweet Read more

Is political correctness stifling the online advertising industry?

I recently came across an article published on Brainsauce entitled 23 Hilariously Un-Politically Correct Vintage Ads, containing what is quite simply a shocking collecting of pre-1970s ads. Nowadays it’s hard to imagine how some of these ever made the cut, but the truth is, there was a time when overt racism, pushing drugs to children and blatant misogyny were the nuts and bolts of ad agency lan...

Tweet Read more

Breaking Down Local Search into Bitesize Pieces. [SERIES 1] The Foundations of Local Search

 Local Search is a complex but incredible channel that is essentially the last mile in a consumer’s journey to purchase.  The challenge is; it’s not a straight-forward channel to understand or to master. There are many intricacies to Local Search.To get the best chance of improving or increasing awareness for the Local Search channel, there are some granular but important things that you...

Tweet Read more