How to Respect Data Privacy in the Digital Age
Tuesday, January 22, 2019
Jenna Watson
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...
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December 2018 LPM Roundup
Tuesday, January 15, 2019
Zoran Dobrijevic
The holiday season is a busy time for everyone whether you work in local digital marketing or not. This makes it especially easy to fall back on the latest news affecting the industry. You need not...
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RE: How to Stop Sending Terrible Emails
Tuesday, January 08, 2019
Orli Kessel
How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8...
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Manage Reviews with Ease Using Pre-Populated Responses
Thursday, January 03, 2019
Zoran Dobrijevic
It has been shown time and time again that responding to online reviews is a necessity for any business. In fact, modern consumers expect a review response within 24 hours, and brands who provide...
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The Rise of Reduced Screen Time—and What it Means for Digital Marketers
Thursday, December 20, 2018
Kuhan Puvanesasingham
Smartphones are a lot like Asian carp. Asian carp were innocently brought to North America in the ‘60s as a new food source to help control unruly algae and snail populations. This fish quickly...
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3 Digital Media Trends You Need to Know in 2019
Tuesday, December 18, 2018
Mathoraa Selvanathan
In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From...
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November 2018 LPM Roundup
Thursday, December 13, 2018
Zoran Dobrijevic
The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google...
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Your Local Search Holiday Checklist
Wednesday, December 12, 2018
Zoran Dobrijevic
Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local...
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5 Huge Changes Coming to Local Search—and How to Get Ahead
Tuesday, December 11, 2018
Kyle Harris
The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying...
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3 Key Changes That Will Impact Your Paid Search Strategy in 2019
Thursday, December 06, 2018
Mikolaj Wrobel
To look forward, we must often look back. In 2018 we witnessed Google Ads take arguably its largest step towards a fully automated future. While many of the changes introduced may not be immediately...
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