Is Social Media Impacting Your Mental Health?

According to the World Health Organisation, health is defined as a “complete state of physical, mental and social well-being and not merely the absence of disease or infirmity”. Over the past century a significant emphasis has been placed on physical well-being while mental well-being has taken a side-step.However, lately there has been a paradigm shift in the way we address health resulting i...

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Local Presence Management (LPM) on Microsoft Azure

As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC Group’s local presence management platform is now powered by Microsoft Azure, helping to ensure that clients’ online business information is accurate and visible on all major websites throughout North Americ...

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Modernising the Marketing Organisation

What does an E-commerce team, Marketing team, Brand team, PR team and Customer Service team all have in common? CUSTOMERS! Despite this, all too often when I talk to brands I find that these teams don’t talk to one another (even in pure-play online businesses!) and yet, they are all chasing the same customer. As marketers, how do we change this? How do we break down the walls between teams with ...

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How to Optimise Ad Viewability

Ad viewability is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the digital advertising marketplace over the last two years or so, as programmatic inventory has increased and, with it, the number of impressions served that weren’t necessarily viewable to a user (thin...

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DAC CPA

Reducing CPA at the Local Level with Display Media

When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local level.With a localised display media campaign, you can deliver tailored content, allowing you to reach the right people with the right message at the right time. So what should you think about when devel...

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