Why businesses are rushing to embrace Instagram Stories and live streaming.

Since its launch in August, 1.5 million users of Instagram have converted to a business profile, according to the platform’s head of small/medium business advertising EMEA, Jen Ronan.Furthermore, 100 million Instagram users are now uploading Stories on the platform every day, and businesses are apparently leading the way with the creation of this ephemeral content.Speaking at Instagram’s recen...

Tweet Read more

DAC London appointed to help boost local marketing for New Look

New Look, founded in 1969, is a fast-fashion brand spanning across 1,000 stores in the UK. It has appointed DAC to boost its digital marketing efforts in local markets.Sally Heath-Minto, eCommerce director at New Look said, “With New Look’s increasingly mobile customer, local search allows us to capture demand at a local and personal level.”Mike Fantis, managing partner at DAC said, “As a ...

Tweet Read more

David Lloyd Clubs enlist DAC Group… for a second time

We're proud to announce that we will be working with David Lloyd Clubs for a second time. We worked together for seven years, from 2008 until 2015.Simon Mills, head of marketing at David Lloyd, said, "[DAC's] deep understanding of our business and proven track record, combined with proprietary software is a perfect fit to provide support to our growing marketing team."Managing partner of DAC, Mik...

Tweet Read more

UK retailers ramp up their Black Friday deals online

Today, British consumers are expected to spend in excess of £2 billion on Black Friday deals. Half of those purchases are expected to be made online. According to John Lewis, during the night sales through its website were happening at a rate of five per second, thrashing all expectations by morning.Black Friday burst onto the British retail scene a couple of years ago. Despite it historically be...

Tweet Read more

Facebook rolls out ads for Messenger

Facebook has put a great deal of focus into growing Messenger as a chatbot platform this year. Its efforts are paying off as there are 34,000 of these bots already in existence, with brands such as Manchester City, Unilever, HP, the Guardian and Domino's all signing up.In its latest move, Facebook has now revealed that it is bringing ads to Messenger, giving brands the opportunity to go from m...

Tweet Read more