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Campaign Manager 360 in 2023
Monday, September 18, 2023
Mark Wheatley
Google Marketing Platform   The Google Marketing Platform (GMP) is a full stack of applications that can be used together for every level of internet advertising, from building creatives to...
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AI for data: Navigating the digital skies
Thursday, September 07, 2023
Kuhan Puvanesasingham
Much like the early days of aviation, when pioneers dared to defy gravity and soar into the unknown, the dawn of artificial intelligence presents a similar blend of wonder and challenge. Just as...
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AI for reviews: The power of AI in reputation management
Wednesday, August 30, 2023
Kyle Harris
The online marketplace hinges on customer feedback, creating a need for businesses to harness the value embedded in reviews. With the right approach to online reviews, businesses can improve their...
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Humans or AI: Who produces the best personas?
Thursday, August 24, 2023
Beryl Grannec
The practice of creating personas has long been a valuable tool for gaining insights into consumer behavior and preferences. The analysis of a large data stream—coupled with interviews and...
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Dashboard design in the age of AI: Focusing vision through simplicity
Tuesday, August 22, 2023
Kuhan Puvanesasingham
In the bygone era of horse and carriage, a ‘dashboard’ was the protective structure installed to deflect mud, rocks, and other debris that were dashed up by the hooves of the horses. It...
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Unlocking insights: Industry benchmarks for Google Business Profile metrics in 2023
Friday, August 18, 2023
Kyle Harris
Are we reaching industry standards?” It’s a simple question every business must ask itself, but the answer is often elusive. Whether or not you conduct thorough internal measurements, the...
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AI for content: Brand alignment in the age of generative media
Wednesday, August 02, 2023
Orli Millstein
With the rise of generative media, DAC’s strategists and creatives can’t help but feel a thrill of excitement imagining the myriad ways this technology could be harnessed to help bring our ideas...
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Brand building through digital media
Friday, July 28, 2023
Russell Pirie
On the surface, this may seem like a straight-forward blog topic; write about how marketers are utilising digital media platforms as part of their brand-building toolkits. But dig a little deeper and...
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AI for search: Everything that’s changed (so far) and where to go from here
Wednesday, July 12, 2023
Jenna Watson
AI, AI, AI, AI. It’s THE topic that has captured the world’s attention. From watercooler conversations to industry conferences, we simply can’t stop talking about the remarkable...
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Why Google’s video verification process is a huge headache for legitimate businesses
Thursday, July 06, 2023
Kyle Harris
Report after report is coming in that many businesses—especially service area business—are unable to verify themselves on Google. It doesn’t matter if you’re a standalone store or one of many...
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