Digital trends: How are US consumers searching for local businesses?

Often, research into digital behaviour is segmented by age or generation, and by demographic group, but rarely are trends investigated between cities. A new US-focused study by The Local Search Association, which looks at digital media usage for local business discovery across 12 cities, therefore makes for some very interesting reading.More than 8,000 consumers were surveyed in cities across the ...

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The Guardian and Observer newspapers to become tabloids next year

It’s a sign of the times, and the state of print journalism in the UK, that The Guardian and its sister Sunday paper The Observer will become tabloid newspapers from early 2018. Their shrinking size, from the current tall and slim European-style ‘Berliner’ format to tabloid dimensions, is symbolic of the ongoing battle to keep print journalism alive. After saying 12 years ago when it adopted...

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2017 General Election: key search trends

This morning in Britain we woke to the news of a hung parliament, with the Conservatives having failed to secure a majority vote. There will be lots to play for in the coming days, and search data can reveal intriguing insights into initial public reaction to the result, along with what’s concerning voters the most.Using Google Trends election search round-up, we can see that despite the Conse...

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Are brands actually listening to customer reviews?

The world of customer reviews is changing.There was a time where a customer had to go into a store to complain; this then evolved into phoning customer services to resolve a query; then came the age of email – the only medium where, in most instances, the query is not time sensitive.The explosion of social media has opened communication channels and customers expect the fastest response when con...

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Bing rolls out bots for local businesses

Setting its sights on the restaurant sector first, Microsoft Bing has begun integrating chatbots into its local business search results.Through its newly launched Business Bot program, bots will automatically be created from data in Bing Places. The business will have nothing to do technically; the only requirement is to answer a few structured questions about the establishment such as whether th...

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