Blog

February 2021 Local Search Roundup
Monday, March 01, 2021
Zoran Dobrijevic
Desktop messaging, review snippet stars, restaurant search filters… February’s local search updates may not have reinvented the wheel, but they have improved quality of life for business...
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Podcast rewind: 3 lessons learned about digital transformation
Wednesday, February 24, 2021
DAC
Digital transformation is one of the business world’s most misconstrued concepts. But if it doesn’t mean getting a new marketing stack or moving from carbon paper to Excel, what does it...
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Google’s quiet move: Responsive Search Ads are now the default format
Monday, February 22, 2021
Brian Coccaro
If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs,...
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One year on, has BERT really changed search forever?
Wednesday, February 17, 2021
Nyo Logan
SEO
When we last dived into the burgeoning promise of Google’s BERT AI, it was affecting only 10% of all English language searches. But Google always had ambitious plans for BERT’s expansion;...
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Google depreciates broad match modifier keywords: What you need to know
Tuesday, February 09, 2021
Brian Coccaro
On February 4, 2021, Google announced that it would be depreciating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so...
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January 2021 Local Search Roundup
Tuesday, February 02, 2021
Zoran Dobrijevic
The calendar may say 2021, but local search is still adapting, evolving, and learning from last year’s wild challenges. In fact, January brought significant changes including new listings UI,...
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2021 predictions: How the top 3 data trends can go right (or wrong)
Tuesday, January 26, 2021
DAC
Thought last year was a little crazy? Then hang on to your hat because 2021 might just go down as the most predictably unpredictable year on record (in the world of data analytics, anyway)....
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Podcast rewind: 4 takeaways from our omnichannel episode
Thursday, January 21, 2021
DAC
Hold on a second… Didn’t we resolve this whole “omnichannel” thing seven or eight years ago? Well, yes and no. Though a decade has passed since omnichannel first entered the...
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2021 predictions: 5 imminent trends in UX, UI, and design
Tuesday, January 12, 2021
DAC
Like every digital discipline, design is being steadily reshaped by the “new normal”. Although users may yearn for the beforetimes—familiar click paths, comforting colors—the pandemic...
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2021 predictions: Keep a close eye on these 4 upcoming SEO trends
Wednesday, January 06, 2021
DAC
SEO
Meet the new year, same as the old year? If January isn’t exactly turning the page on a crazy 2020—with certain aspects likely to take much longer to improve than we had hoped—we can at...
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