Twitter launches Promote Mode for SMEs…here’s what you need to know

Twitter has unveiled a new, self-serve advertising subscription for small businesses, which it is calling Twitter Promote Mode. The service has been designed to enable SMEs to more easily run Promoted Tweet campaigns across the Twitter platform, with no requirement to create ads or manage campaigns. Instead, campaigns running via Promote Mode will be entirely automated, on a subscription basis, fo...

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Google allow paid ads in Google My Business listings

The worst kept secret is that Google are looking to monetise the local channel.By linking Google My Business (GMB) with your PPC campaigns your ads are eligible to appear in the local results.Previously, you’d only see these ads if you clicked on more places but now Google are testing paid ads appearing in the 3 pack.For now, Google are not sacrificing any of the organic results but watch this s...

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Google’s Home Services ads program rebrands and expands in the US

It might not have reached the UK yet, but the recent news that Google’s Home Services ad program is rebranding as Local Services by Google, and expanding to 17 US cities with plans to be in 30 cities by the end of the year…is a telling sign that it could soon be with us.We covered the launch of the Beta service back in 2015, and at the time suggested it was indication that the local pack was ...

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GDPR: What is it and how will it impact online marketing businesses?

This is the third post in the "Talk data to me" series. See last week’s post about the features offered by Google Analytics to connect offline and online data together. This week’s post will look into the so-called GDPR and the main challenges it poses for the online marketing industry.GDPR OverviewWe are now less than 7 months away from the effective kick-off of the greatest change in data re...

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Six tips for working with digital influencers this Christmas

The festive season is almost upon us, and now's the time for online retailers to be promoting their Christmas bestsellers, if they aren't already. Christmas is such a critical time of the business year, and as James Murphy, chief executive of ad agency Adam & Eve DDB, put it in an interview with The Guardian ,“if Christmas goes well, the year goes well.”While Christmas ads and creative w...

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