How to Master Local Search in a Mobile-First World

The digital landscape has changed. We now live in a mobile-first world.Mobile traffic will drive 75% of global Internet usage in 2017, and this will grow to 80% by 2018 (Zenith 2016). It’s not just videos and social media, either: 60% of all search queries now take place on mobile devices.But: mobile doesn’t work in isolation. Desktop now claims less than one third of digital media time, but m...

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Is gender-neutral branding the future?

The gender-neutral branding debate resurged this summer when shoe manufacturer Clarks received a barrage of complaints over its “sexist” school shoes, and in particular a girls’ range named the "Dolly Babe" (which compared with its “Leaders” boys’ range). Parents were also appalled by the difference in quality between the two ranges, with the boys’ shoes being far more robust and su...

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Why we need to talk about transparency in influencer marketing…

The influencer marketing space has boomed over the past few years with brands of all shapes and sizes getting involved, largely driven by rising consumer preference for the opinion of trusted individuals, over and above the voice of the brand itself. For the relationship between an influencer and their followers to be truly genuine and sincere though, it has always been crucial that the individual...

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We’re Going to TFM!

We’ve got some exciting news to share with you! On 27-28 September, DAC Group UK will be speaking at the Technology for Marketing event in London. Here’s everything you need to know:What is TFM?Technology for Marketing (TFM) is the only marketing event in the UK dedicated entirely to marketing technology. TFM 2017 is expected to have nearly 8k visitors, over 5k companies, and some stellar keyn...

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Why there is a difference in the number of comments shown on Facebook ads manager and the ad itself

Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that Facebook was showing me three different figures for the number of post comments. On the ads manager I was seeing one figure, on the ad preview another figure, and on the ad itself another. So how does Facebook measure comments and which figure should I use? The difference in comment numbersFirstly...

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