Twitter battle: The Science Museum versus The Natural History Museum

Last week I followed what was quite possibly the most entertaining use I have ever seen of Twitter. It was stunningly adlib, and showcased just how effective Twitter can be when the right brains are in charge, and when a certain amount of creative flair is permitted.The saga kicked off when Twitter user @Bednarz (who refers to himself as a “part-time silly sausage” within his bio) put out th...

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How to Master Local Search in a Mobile-First World

The digital landscape has changed. We now live in a mobile-first world.Mobile traffic will drive 75% of global Internet usage in 2017, and this will grow to 80% by 2018 (Zenith 2016). It’s not just videos and social media, either: 60% of all search queries now take place on mobile devices.But: mobile doesn’t work in isolation. Desktop now claims less than one third of digital media time, but m...

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Is gender-neutral branding the future?

The gender-neutral branding debate resurged this summer when shoe manufacturer Clarks received a barrage of complaints over its “sexist” school shoes, and in particular a girls’ range named the "Dolly Babe" (which compared with its “Leaders” boys’ range). Parents were also appalled by the difference in quality between the two ranges, with the boys’ shoes being far more robust and su...

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Why we need to talk about transparency in influencer marketing…

The influencer marketing space has boomed over the past few years with brands of all shapes and sizes getting involved, largely driven by rising consumer preference for the opinion of trusted individuals, over and above the voice of the brand itself. For the relationship between an influencer and their followers to be truly genuine and sincere though, it has always been crucial that the individual...

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We’re Going to TFM!

We’ve got some exciting news to share with you! On 27-28 September, DAC Group UK will be speaking at the Technology for Marketing event in London. Here’s everything you need to know:What is TFM?Technology for Marketing (TFM) is the only marketing event in the UK dedicated entirely to marketing technology. TFM 2017 is expected to have nearly 8k visitors, over 5k companies, and some stellar keyn...

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