5 reasons why now is the time to invest in content
Wednesday, June 03, 2020
Robert Cooney
Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much...
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May 2020 Local Search Roundup
Thursday, May 28, 2020
Zoran Dobrijevic
Google’s updates are not slowing down. As we grow accustomed to life with COVID-19 and how to do business amid social distancing practices, updates to the local search ecosystem have stopped...
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3 chatbot myths you can stop believing
Tuesday, May 26, 2020
Erika Halili
Chatbots are disrupting the digital experience, fundamentally changing the way businesses interact with their audiences online. Although originally pioneered for use on ecommerce platforms, this...
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Impromptu debate: Google’s free Shopping ads
Wednesday, May 20, 2020
Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for...
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Keeping your customers in the loop: Website updates done right
Thursday, May 14, 2020
Hulda Nuh
Across the world, COVID-19 is quickly changing how countries and individuals function. Stress is at an all-time high, and it can be challenging for people to navigate through their now-different...
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4 key email marketing considerations during COVID-19
Tuesday, May 12, 2020
Lauren Ross
In these unusual days of the COVID-19 era, email marketers across countless industries have suddenly found themselves asking the same questions. Should my campaigns still be active? What is okay to...
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How to stay creative when working from home
Friday, May 08, 2020
Isrene Shao
As we all work together to help flatten the COVID-19 curve, working remotely has become the new normal for a lot of people. For creatives (UX designers, UI designers, product designers, copywriters,...
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Round table recap: Marketing leaders share their pandemic insights
Wednesday, May 06, 2020
The word “disruption” has taken on new meaning for businesses amid the COVID-19 pandemic. It no longer refers to iconoclast brands tearing up industry norms, but to the fact that the...
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April 2020 Local Search Roundup
Thursday, April 30, 2020
David Welsh
Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t...
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Google Shopping’s free expansion: What it means for advertisers
Tuesday, April 28, 2020
Brian Coccaro
Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free,...
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