Blog

The Sky Is Not Falling: Apple ITP 2.2 and What It Means For Marketers
Friday, May 17, 2019
Sari Stein
When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community....
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April 2019 LPM Roundup
Thursday, May 16, 2019
Zoran Dobrijevic
Google has made major updates to the Local Three Pack, Google My Business (GMB), and Google Posts this month. These changes can’t be ignored as they are fundamental to how Google will function...
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DAC Announces a New Local Presence Management Tool: Google Ranking Plus
Wednesday, May 15, 2019
Zoran Dobrijevic
DAC is excited to announce the launch of our latest product, Google Ranking Plus. This tool is like no other offered in the local search market. It allows business managers to factor in proximity as...
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3 Ways Hotels can Drive More Bookings with Localised Content
Wednesday, May 15, 2019
Tzvi Grosman
The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more...
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Can I Get My Food Truck on Google My Business?
Wednesday, May 15, 2019
Zoran Dobrijevic
Food trucks are an odd type of business. Sometimes they’re permanent fixtures, sometimes they’re seasonal—and they regularly take advantage of the “truck” aspect to do...
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5 Google My Business Features for Hotels (and One Big Hack)
Tuesday, May 07, 2019
Zoran Dobrijevic
Hospitality is one of the most competitive industries thanks to an overly crowded market full of everything from high-end luxury hotels and resorts to small, economy motels and hostels. Add the...
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Latest Instagram Update Hides Like Count
Monday, May 06, 2019
Orli Kessel
Instagram has begun testing a significant change to its platform—removing the public like count and making this metric visible only to the content creator. The test has been rolled out to a select...
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Google’s Local Omnichannel Takeover—and What it Means for Your Paid Ads
Thursday, April 25, 2019
Felicia DelVecchio
As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel...
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6 Ways to Get More From Your Restaurant’s GMB Pages
Tuesday, April 23, 2019
Zoran Dobrijevic
Every type of business has its quirks, but restaurants might just take the cake when it comes to Google My Business (GMB). It starts within the first few clicks: unique features will magically appear...
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6 Things We Learned at Adobe Summit 2019
Thursday, April 18, 2019
Dan Temby
Adobe Summit has come and gone for another year. Having been fortunate enough to experience the evolution of this event over many years, it is apparent to us that Summit has quickly elevated beyond a...
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