The Complete Guide to Dynamic Search Ads

In case you’re wondering, Dynamic Search Ads allows you to dynamically create and show ads for pages in your website without using keywords. This is made possible by Google’s organic web crawling technology which scrapes your website’s content to match it to user’s search queries and then deliver a dynamically generated ad with a headline based on the query and the text of the most relevan...

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‘How She Got There’: advice from female entrepreneurs on starting a company

A couple of weeks ago I went to ‘How She Got There’, a panel discussion held by GA London in collaboration with Creative Equals. The panel was made up of 5 female entrepreneurs who each started up their own companies, including Ali Hanan, founder of Creative Equals; Coralie Sleap, co-founder of Drink Shop & Do; Lu Li, founder of Blooming Founders; Megan Thomas, co-founder of Full Fat &...

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How Much Privacy Do You Lose If You Decide To Have a Connected (IoT) Home?

 There is absolutely no doubt that the idea of having a connected home (smart home) is something that can really have anyone excited. Just thinking of all the possibilities and the thought of being able to speak commands to devices to automate things is just too good to be true...right?The principle of having a connected home is based on the sole objective of reaping the benefits of making li...

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Should Google be doing more to safeguard the reputation of its advertisers?

Over the past few days, a flurry of high profile brands and organisations, including French advertising group Havas, M&S, the Guardian, BBC, J Sainsbury Plc, Audi, Transport for London and the UK Government, have pulled ads from Google and its video sharing site YouTube amid growing concerns that their ads were appearing alongside offensive and potentially illegal content. Most recently the bo...

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The Best Project Management Apps

Employers have moved on from hiring based primarily on book qualifications: project and time management are now considered extremely high value in the workplace, and effective project and time management skills are vital to a successful career.With the hyper-focus on productivity in the modern workspace, management and time management tools have grown rapidly in number.  All offices and teams hav...

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