Blog

3 Ways to Level Up Your Business’ Pinterest Strategy
Tuesday, November 13, 2018
Laura Hincapie
The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...
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Why Brands Need to Win the Battle for Local Consumers
Wednesday, October 17, 2018
Emma Lauchlan
Marketing has always been about connecting brands to consumers. With the growth of digital, the channel mix (search, social, display) grew and brands began to talk about “omni-channel”...
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eTail Nordic: The Future of Voice Search
Friday, October 12, 2018
Robert Turner
The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to...
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Creating a Local SEO Strategy
Wednesday, September 05, 2018
Grant Whiteside
In a mobile first world such as ours, consumers want immediate gratification. How do they do this? Using their mobile phones. Nearly a third of all mobile searches are related to a location (Search...
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A Bright Future is Here
Wednesday, June 27, 2018
DAC
Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive...
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Dashboard Visualisations: Bringing Data to Life (3) – Microsoft Power BI
Tuesday, May 29, 2018
rociomelus
This is the next blog post in the “Talk Data to Me” series and the 3rd (out of 4) on the “Dashboard Know-How Guide”. Our previous case study looked at a travel agency that wanted to trace...
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Is Social Media Impacting Your Mental Health?
Thursday, May 24, 2018
mhutchison
According to the World Health Organisation, health is defined as a “complete state of physical, mental and social well-being and not merely the absence of disease or infirmity”. Over the past...
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Local Presence Management (LPM) on Microsoft Azure
Monday, May 21, 2018
Grant Whiteside
As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC Group’s...
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DAC Group Wins SEMPO Award for Best Paid Search Campaign
Thursday, May 17, 2018
DAC
Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award – a...
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Modernising the Marketing Organisation
Thursday, May 17, 2018
Emma Lauchlan
What does an E-commerce team, Marketing team, Brand team, PR team and Customer Service team all have in common? CUSTOMERS! Despite this, all too often when I talk to brands I find that these teams...
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