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Valentine’s Day insights that every marketer should know
Tuesday, February 13, 2024
Beryl Grannec
Love is in the air as Valentine’s Day approaches, but it’s not all about romance—it’s also a great opportunity for businesses to connect with consumers and drive sales. So, as we...
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Creative that performs: Influencer and user-generated content in paid social
Tuesday, February 13, 2024
Beryl Grannec
Influencer partnerships and user-generated content (UGC) are potent tools in the brand arsenal, especially in efforts to generate awareness, promote trust, and drive consideration. Many brands...
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Google’s most significant updates in 2023
Monday, February 12, 2024
Last year, Google rolled out numerous updates. In addition to enhancing spam detection and AI integration, the search giant aimed to establish dominance over other review platforms and urged...
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Make yourself heard: Optimising PPC campaigns for voice search
Tuesday, January 16, 2024
Voice search quickly became part of our daily routines in the late 2010s, and it has proven to be much more than a passing trend. In fact, the world conducts more than one billion voice searches...
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30 marketing resources recommended by DAC experts
Thursday, January 11, 2024
Tamara Garcia
It’s imperative to stay up to date with the latest trends and tools in the ever-evolving world of marketing—but that’s easier said than done. To help you navigate this dynamic landscape, our...
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Breaking down SEO authority
Monday, December 18, 2023
Bill Franklin
SEO
In the evolving world of search engine optimisation (SEO), authority has emerged as a cornerstone of a website’s ability to rank and draw traffic. It’s a badge of trust from the internet...
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Site Migration Checklist: How Not to Make Things Worse
Thursday, December 14, 2023
Beryl Grannec
Let’s just be clear – site migrations stink! No way around it! The work, the testing, the long days, the stress and deadlines, the resistance to change, the backlog of “regular” site work,...
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4 ways CRO can enhance SEO performance
Tuesday, November 28, 2023
Himadri Patel
SEO
It’s easy to see that SEO (search engine optimization) and CRO (conversion rate optimization) are closely related. Both fields, after all, aim to improve the overall performance of any given...
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How to master local organic social with TransparenSEE
Wednesday, November 22, 2023
Paid social marketing can have a positive impact on any business’s bottom line, but it’s not the only way to drive growth via social platforms. At its core, social media is made up of organic...
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Crafting precision content using large language models
Tuesday, November 14, 2023
The latest Large Language Models (LLM), although toddlers, are in many ways much smarter than the average human is—or will ever be. Not only do they know more, but they have a much greater capacity...
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