1
Content and Audience Analysis
2
Content Strategy and Planning
3
Content Creation and Amplification
4
Content Measurement
8%
Struggling to measure performance? You're not alone. Only 8% of marketers consider themselves "very successful" or "extremely successful" at tracking content marketing ROI.
Source: LinkedIn Technology Marketing Community
1
Analysis:
- Business Analysis
- Content Audit and Gap Analysis
- Audience Audits
- Competitive Analysis
- Stakeholder and Customer Interviews
- User Training
- Keyword Research
2
Strategy Support:
- Data-Driven Persona and User Journey Development
- Social Media Content Strategy and Planning, including Facebook Content Strategy
- Website Content Strategies and Migration Plans
- Information Architecture
- Blog Strategies
- Content Workshops
- Community Management Guidelines
- Content Governance
- Email Marketing Strategies
3
Content Support:
- Campaign Ideation
- Content Briefs
- Content Calendar Management
- Creative Brainstorms
- Influencer Marketing Strategy and Management
- Content Distribution
4
Content Measurement Support:
- Content Measurement Plans and Frameworks
- Benchmarking
- Ongoing Content Measurement Reports
- Social Analytics Tool Recommendations