Content Strategy

Content is too often deployed as a standalone tactic—a tactic that neither achieves a business goal nor fulfils an audience need. But what if we told you that content marketing can drive measurable revenue?

Our data-driven strategies align seamlessly with media and creative to transform content into an ROI generator. We drive transformative growth by creating real connections with customers—accounting for the where as well as the who—on their journey to purchase and beyond.

Our approach
1 Content and Audience Analysis
2 Content Strategy and Planning
3 Content Creation and Amplification
4 Content Measurement
8%
Struggling to measure performance? You're not alone. Only 8% of marketers consider themselves "very successful" or "extremely successful" at tracking content marketing ROI. Source: LinkedIn Technology Marketing Community
Our capabilities
1 Analysis:
  • Business Analysis
  • Content Audit and Gap Analysis
  • Audience Audits
  • Competitive Analysis
  • Stakeholder and Customer Interviews
  • User Training
  • Keyword Research
2 Strategy Support:
  • Data-Driven Persona and User Journey Development
  • Social Media Content Strategy and Planning, including Facebook Content Strategy
  • Website Content Strategies and Migration Plans
  • Information Architecture
  • Blog Strategies
  • Content Workshops
  • Community Management Guidelines
  • Content Governance
  • Email Marketing Strategies
3 Content Support:
  • Campaign Ideation
  • Content Briefs
  • Content Calendar Management
  • Creative Brainstorms
  • Influencer Marketing Strategy and Management
  • Content Distribution
4 Content Measurement Support:
  • Content Measurement Plans and Frameworks
  • Benchmarking
  • Ongoing Content Measurement Reports
  • Social Analytics Tool Recommendations