Have you ever planned, researched, and created an engaging piece of content only for no one to actually read it? Google’s leaked Quality Search Guidelines—and many studies into ranking factors each year—suggest that reputation, trust, and online relationships will continue to be integral to website authority.
Digital PR is a progression of traditional PR practices, focusing on the natural amplification of content. If carried out properly, it is the most effective method for increasing readership and discussion while generating natural links and shares. That makes it an essential component of modern search-engine marketing. In our eyes, the discipline of digital public relations provides indispensible support to our other services, particularly SEO, Social Media Strategy, and Content Strategy.
Do you want to know more about how we use Digital PR as part of your digital marketing strategy? Get in touch with us, we’d like to hear from you.