Analytics and Marketing Science Services
Your customers shed data. Every click, every call, every interaction with your brand leaves signals, clues, and sometimes even step-by-step guides on how better to serve and delight them. Your job is to listen and respond. Our job is to help. That’s why we created our digital intelligence center of excellence.
At DAC, data doesn’t only justify rational decisions: it’s used to create virtuous loops of feedback and insight, fuel business instincts, and drive emotional responses. Our unique multidisciplinary team—Data Engineers, Analysts, Math Geeks—works closely with experts in Strategy, Content, Creative, and Media to turn data into a potent force for transformational growth.
Assess: We systematically explore and assess your data analytics infrastructure, and align it with your key business objectives.
Design: We help turn your data assets into a competitive advantage—and measurable growth—by customising a data and technology framework.
Implement: We develop and implement advanced analytics solutions by either coordinating with your in-house analytics and development teams or working as a full-service enablement partner.
Activate: We help you accelerate and drive business impact by harnessing the power of advanced analytics and integrating it into your organization.
Optimize: We help you capitalise on your data and technology investments by applying the scientific method for hypothesis testing and controlled experimentation.
Need to make the case for change? You're not alone: 43% of CIOs surveyed by Harvey Nash / KPMG in 2017 said that the biggest impediment to digital success is resistance to change. Source: Harvey Nash / KPMG CIO Survey
Customer Experience: Improve your conversion rates and customer satisfaction by creating highly personalised website and digital media experiences.
Business Intelligence: See value right away by understanding your business data on a deeper level, creating a single source of truth for your critical business metrics.
Digital Analytics: Grow your business by leveraging advanced digital analytics to understand and optimise your website and mobile applications.
Data Science: Extract actionable insights from your data by applying predictive modelling, machine learning, and advanced statistical analysis.
Data Engineering: Organise and manage your data assets and apply the rigours of data governance to ensure your data is securely available for deep analysis.
Technology: Optimise your technology stack by eliminating inefficiencies and extracting the most value from your existing and future technology investments.