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Paid Media

Full-service media planning and buying​

Let’s cut right to the chase: our full-service media planning and buying programmes are designed to deliver one thing – growth in our clients’ businesses. They’re full-funnel, personalised, integrated across channels and tactics—and they align with the needs and intent of users from the brand level right down to their nearest local store.​

At DAC, we believe all media should be viewed with a performance mindset. As more and more marketers awaken to the proven need for a balanced, full-funnel approach to deliver optimal business results, the blend of both short-term, sales-driving activities alongside longer-term, brand-building endeavours is becoming an increasingly essential part of companies’ performance marketing architecture.​

As such, we take a holistic, channel agnostic and data-empowered approach to communications, focused on delivering outstanding customer experiences that drive remarkable business results. Using enhanced data analytics, sophisticated modelling techniques and a thorough approach to strategy development, we produce industry-leading programs built around audience intent that empower our clients to move alongside their prospects in each phase of their decision journey, from Thinking to Planning to Doing to Feeling.​

Experienced in planning and buying across all media channels—from broadcast TV all the way through to Paid Search, and everything in between—our cross-trained, multi-disciplined team of specialist experts create fully integrated, full-funnel solutions tailored to each client’s individual needs (and those of your customers) and designed to deliver maximum return on your investment.​

Though we’re proud of our strong partnerships—DAC is a Google Premier Partner, Meta Business Partner, and Microsoft Advertising Elite Agency Partner—we are partner-agnostic when it comes to our clients’ programs. We only work with the partners, platforms and publishers that deliver the best results for each brief. No agency rebates, no hidden fees and no deal-based obligations. Just bespoke solutions and outrageous performance.​

Our approach

1 A high-performance mindset
2 Audience-centricity
3 Omnichannel by default
4 Enterprise to Local
5 Data-empowered
6 Channel and partner agnostic
Are your digital communications really hitting the mark? 70% of consumers reported to having received irrelevant and annoying advertising from brands on a monthly basis. Source: AdWeek

Our capabilities

1 PPC & Paid Social
2 Programmatic Display
3 Digital Audio & Video
4 Linear & Connected TV
5 Print & Radio