DAC Services Paid Media

Paid Media

Our expert team has more than 30 years of experience, so we understand the importance of not only meeting PPC objectives and KPIs, but also doing it transparently. Once we understand your objectives, we embark on account creation—remember that even though there is more than one way to skin a cat, there are fundamental principles to ensure the right structure for efficient budget, report, and target management.

We also offer programmatic display services, which utilise the same data-driven, analytical approach born from our PPC practice. Using first- and third-party data—as well as specialised tools like Google Search Ads 360 and Adobe Advertising Cloud Search—we target specific audiences based on their online behaviour, demographics, and how they previously engaged with your site. Overlaying a sophisticated real-time bidding strategy allows us to target the right user at the right time with the right message.

Our approach

1 Paid media research. Take a deep breath—we start with a deep dive into your paid media opportunities, your audience, your competition, your industry, and your brand.

2 Paid media strategy. Paid media includes PPC advertising, branded content, and display ads. It's an essential component of revenue growth and brand awareness for online businesses. Our strategies combine the best of all paid channels to help you hit your goals

3 Paid media management. We have the hands-on approach of a passionate team, but we also leverage the scale and technology of one of the world's largest paid media agencies.

73^%

Are you omnichannel? Your customers are. In fact, it's estimated that 73% of consumers shop on more than one channel. Source: Harvard Business Review