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Paid Media

Full-service media planning and buying​

Let’s cut right to the chase: our full-service media planning and buying programmes are designed to deliver one thing – growth in our clients’ businesses. They’re full-funnel, personalised, integrated across channels and tactics—and they align with the needs and intent of users from the brand level right down to their nearest local store.​

At DAC, we believe all media should be viewed with a performance mindset. As more and more marketers awaken to the proven need for a balanced, full-funnel approach to deliver optimal business results, the blend of both short-term, sales-driving activities alongside longer-term, brand-building endeavours is becoming an increasingly essential part of companies’ performance marketing architecture.​

As such, we take a holistic, channel agnostic and data-empowered approach to communications, focused on delivering outstanding customer experiences that drive remarkable business results. Using enhanced data analytics, sophisticated modelling techniques and a thorough approach to strategy development, we produce industry-leading programs built around audience intent that empower our clients to move alongside their prospects in each phase of their decision journey, from Thinking to Planning to Doing to Feeling.​

Experienced in planning and buying across all media channels—from broadcast TV all the way through to Paid Search, and everything in between—our cross-trained, multi-disciplined team of specialist experts create fully integrated, full-funnel solutions tailored to each client’s individual needs (and those of your customers) and designed to deliver maximum return on your investment.​

Though we’re proud of our strong partnerships—DAC is a Google Premier Partner, Meta Business Partner, and Microsoft Advertising Elite Agency Partner—we are partner-agnostic when it comes to our clients’ programs. We only work with the partners, platforms and publishers that deliver the best results for each brief. No agency rebates, no hidden fees and no deal-based obligations. Just bespoke solutions and outrageous performance.​


70% of consumers reported to having received irrelevant and annoying advertising from brands on a monthly basis.

Source: AdWeek

Ads need to reach at least 2.5 seconds of attention to begin establishing memories for brand-building, yet most fail to achieve two seconds.

Source: Lumen

Viewers are 23% more likely to remember the key message of an ad when it aligns with the content of the site that is hosting it.

Our approach

1 A high-performance mindset
2 Audience-centricity
3 Omnichannel by default
4 Enterprise to Local
5 Data-empowered
6 Channel and partner agnostic
ROI is not the only metric that matters

Find out how to get more from your media spend. Much more.

Our capabilities

From the brightest minds in PPC to cutting-edge capabilities in social, programmatic, video (CTV, OTT), audio, and digital out-of-home, there is no limit to our digital media expertise. Dig deeper into just a few of our related services below.

Enterprise-to-Local organic growth across all devices, driving measurable performance.
Analytics and Marketing Science Services
Transform your digital data and analytics into real-time intelligence and actionable insights.
Content Strategy
Content that drives measurable growth? We wouldn't have it any other way.