In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than a basic name, address and phone number information when deciding where to go.
Despite this, a recent Forrester report states, “a recent study showed that 56% of local retailers have not claimed their business listings on Google… [and] most marketers lack the internal resources to syndicate location data…”
Marketers with multiple locations, individual agents, and stores-within-a-store have an opportunity to drive discovery and traffic with digital channels through location management platforms. In the January 12, 2017 report by Forrester Research, Vendor Landscape: Location Management Platforms, the trusted firm lists, organises and describes the LMP platforms that marketers can choose from.
Forrester surveyed 12 vendor companies, including DAC, about their location management platforms, which can help brands drive discovery and traffic through local listings management, landing page optimisation, and ratings and reviews monitoring.
According to the report, “…it takes about 15 hours to build one local landing page for one location. And for most brands, the task of syndicating location information and building all the local landing pages falls to the search marketing team… [and] 26% of marketers have no internal resources dedicated to search engine optimisation (SEO).”
Of the 12 vendors surveyed on their LPM offerings, DAC’s proprietary system, TransparenSEE, was one of six that provides the full range of capabilities: local listing, landing pages, local customer reviews, local paid search, local display and local paid social.
To help brands determine the right provider for them, the report includes full profiles on all 12 products, including TransparenSEE. To access the full report, please visit Forrester Research, where it is available for Forrester subscribers or for individual purchase.
