Online reputation management is the practice of monitoring of perceptions of your brand on the internet, with a particular focus on engaging with customers on major search, social, and ecommerce platforms—such as Google, Facebook, and Amazon—to solve problems, respond to feedback, and amplify positive sentiment.
Reputation management takes time, expertise, and even proprietary tools to get it right, so it’s no surprise that so many brands struggle to get to grips with it. But the outcomes are well worth the effort: 98% of consumers say reviews and ratings are the most influential factor in making a purchase. Find out how DAC’s unique approach will not only move your reputation in the right direction, but reinvent it as a potent force to drive measurable performance.
Too many brands consider online reputation to be an abstract, intangible concept. The truth is that reviews and ratings are a significant driver for business revenue. Products with at least five positive reviews increase the chance of purchase by 270%; consumers spend 49% more with companies that respond to their reviews; and for every star increase on Yelp, businesses can expect their revenues to increase 5-9%
Our unique position in the reputation management space is to apply data science, strategic insights, operational rigour, technology (proprietary and best-in-class), and our unparalleled local expertise to fundamentally improve the impact of reviews and responses across the entire customer experience—for brands, products, and locations—to drive business outcomes.
Realising the true potential and impact of the voice of the consumer requires a holistic reputation management programme, which may include other aspects of our full suite of digital marketing services.
We surveyed hundreds of marketing professionals about reputation management to find out what challenges they’re facing and how they define success. The results may surprise you.DOWNLOAD NOW