UK-based global marketing publication The Drum has taken note of DAC’s brand refresh and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look—and where the agency is going next. DAC is growing and the new branding reflects that—the expansion of our footprint to 13 offices in six countries, as well as the expansion of our offerings, providing the digital services enterprise clients need to grow their business.
The updated branding is a way to unify the brand in a way that resonates across markets. DAC’s greatest strength and the industry’s greatest challenge is change. To cut through the noise in a crowded market we have differentiated our point of view and offering—all of which is reflected in the new branding. Read the full article here.