They say good things come in threes, don’t they? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three categories at the 2019 OMMA Awards.
Our longstanding partnership with Fit4Less—one of North America’s leading low-cost gyms—has been recognised with a nomination for the OMMA Award for Website: Pharma/Health/Wellness, while our innovative app-based campaign with running shoe pioneer Saucony has earned us a position in the Mobile: Single Execution, App category.
We’re also going for gold in Search Marketing: SEM Campaign for our groundbreaking engagement with a major multinational automotive brand.
What does it take to be an OMMA finalist?
The Online Marketing Media and Advertising Awards were created in 2004 to honour agencies and advertisers that push the potential of digital advertising. Each nominated campaign has exceeded its goals, driven meaningful growth, and adopted a fresh approach to time-honoured marketing conundrums.
Our partnership with Fit4Less—revolving around the complete overhaul of their corporate site—has made serious gains since launch day. That includes an OMMA-worthy 43% increase in users driven to the website, a 40% increase in organic traffic, a 5% increase in e-commerce conversion rates, a 7% increase in total transactions, a 19% improvement to media on-page conversion rate, and—take a deep breath!—an impressive 21% decrease in online media cost per sale.
For Saucony, we devised, executed, and optimised their first app campaign—a four-week running challenge named the “Saucony Fall Fifty”—by utilising the ubiquitous GPS tracking/running mobile app Strava. The result? An industry-recognised campaign that attracted 12,219 participants and 496,018 impressions; drove a 20% lift to Saucony Canada’s email database; and led to a 105% increase in Saucony in-app run club memberships.
Over in the paid search category, our decision to shift campaigns from national to regional resulted in a 27% increase in revenue on just an 11% increase in spend for our global automotive client—exhibiting the power of focusing on where customers are as well as who they are.
Tap into our expertise
Our talented teams are delighted to have their work recognised, but we’re not in marketing for the glitz, glamour, and industry accolades. We’re in it to delight our clients, exceed their expectations, and drive transformative growth in some of the toughest markets around—every single day.
Want to know what it’s like to partner with some of the brightest minds in the business? It all starts with a friendly chat. Contact DAC today.