Paid search presents unique challenges for brands that are made up of distributed networks. Financial advisors, insurance agents, realtors. How can individual members, with individual budgets, compete against big-spending industry leaders—and not against each other?
Symmetry allows any network to pool its resources, contend with local and brand-level rivals, and generate proportional exposure (and leads!) for each participating member.
Looking for proportional ROI? Businesses make an average of £2 in revenue for every £1 they spend on AdWords.Source: Google Economic Impact Report