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The psychology of content is an attempt to turn a brand into a story that people want to hear, see, and feel. The psychology of content is persuading people to purchase something. Or perhaps, like a...
After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems to be accelerating in the search marketing space. The evidence of that rate of change was certainly...
Over the last couple of weeks on the blog, we’ve been talking about what content marketing is, its power and the vital role it can play in your overall digital marketing strategy. To help you...
In our latest post, we talked about who needs content and why we need it. We outlined why a good content marketing strategy is essential in modern SEO practices and explained the different reasons...
So much has been said about the need for content in the past year as SEO practices of old have felled more high profile brands, and doubtlessly others we do not know about. In this hype it is often...
It’s that time of the year again when instead of competing for the highest GPA grads are vying for a seat at the boardroom table. I had the pleasure of speaking with my nephew who is a...
Improving your conversion rate can make all the difference if you have a transactional site or a lead generation site. If you have a transactional site you’ll know that acquiring traffic is not...
Joe is our new Account Strategist at Google; he answers all our crazy questions, keeps us up to date with the latest developments and advises how we can best integrate them into our clients’ online...
On May 15, I had the opportunity to speak at ClickZ Live Toronto. Representing DAC demands that a strong case is made for optimizing results, and the session did just that. In the age of converged...
Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any, it could have on their media programs. I remember in the early 2000s, long before automated PPC...
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