Blog

Your Google+ Local Questions Answered
Thursday, May 31, 2012
Phil Britton
As with any major change, the shift from Google Places to Google+ Local has raised  many questions about what is happening and what the implications will be. Below is a distillation of answers to...
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Google Pairs Local and Social with Google+ Local
Wednesday, May 30, 2012
Phil Britton
Today Google unleashed another resounding shot across the bow of players in the social and local digital marketing space: Google+ Local.  This move will effectively make Google Place Pages a memory,...
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Google ThinkPerformance Toronto: Performance Marketing Grows Up
Friday, May 25, 2012
Guest Contributor
Search is the world’s biggest focus group. Speakers kept returning to this one phrase during yesterday’s Google thinkperformance Toronto event. Yes, we love numbers. We are at our core a bunch of...
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Has Penguin Finally Killed Link Building?
Thursday, May 17, 2012
DAC
SEO
Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimisation penalty), the Search Engine Optimisation industry has been trying to figure out exactly what it means. Penguin...
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No One Likes to Zoom and Fumble: A Business Case for Dedicated Mobile Pages
Wednesday, May 16, 2012
Guest Contributor
There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, Search Engine Optimisation, local business...
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GM snubs Facebook. Is social advertising dead?
Wednesday, May 16, 2012
DAC
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their online media strategy. Should they be...
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What is a Phone Call Worth to an Advertiser?
Thursday, May 03, 2012
Lynn Duffy
Let’s wax poetic on the value of a phone call for a moment.  I often speak with advertisers on what a call is worth to them.  Is a six second call valid?  Some may say ‘yes’, some would...
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Testing 1-2-3
Monday, April 30, 2012
DAC
I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test and keep everything else the same. Lots of people make two very common mistakes...
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SMX Toronto Day Two Recap: Seeing the Path Forward
Friday, April 27, 2012
DAC
This is part two of a two-part series on SMX (Search Marketing Expo) 2012 at the Metro Toronto Convention Centre. If the first day of SMX Toronto was all about finding the courage to embark on a...
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SMX Toronto Day One Recap: The Courage to Change
Thursday, April 26, 2012
DAC
This is part one of a two part series on SMX (Search Marketing Expo) 2012 at the Metro Toronto Convention Centre. SMX Toronto started out with a somewhat morbid analogy. Keynote speaker Gord...
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