Blog

Not All Leads are Created the Same – Yellow Pages Provide Highly Qualified Leads
Tuesday, October 23, 2012
Amy Rybczynski
A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates...
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UK Mobile Ad Spend Increases by 132%
Sunday, October 14, 2012
Grant Whiteside
The latest UK advetising spend figures from the IAB’s survey conducted by PWC show that mobile marketing is still rising at an incredible rate. With 58% of the UK now owning smartphones, mobile...
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Paid Search, Display and Video Increases in Expenditure Over 2012
Sunday, October 14, 2012
Grant Whiteside
Reading through the Digital advertising formats in the latest UK advertising spend figures from the IAB’s survey conducted by PWC, its clear that paid search is still thriving regardless of the...
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YouTubes’ search is now ranking videos by ‘minutes watched’
Sunday, October 14, 2012
Grant Whiteside
The latest YouTube search results update now takes the amount time watched into consideration more than it does the amount of views. After experimenting with suggested videos it seems viewers seem to...
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Reassure and Convert – 5 Steps to Optimize a Landing Page
Thursday, October 11, 2012
Guest Contributor
Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it was for a...
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SMX East 2012 Day Three Recap: Search Marketing Grows Up
Friday, October 05, 2012
DAC
This is part three of a three-part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here and part two here. Perhaps my favourite line of SMX...
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SMX East 2012 Day Two Recap: The Mobile First Movement
Thursday, October 04, 2012
DAC
This is part two in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here. Today I attended a very worthwhile session on mobile...
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SMX East 2012 Day One Recap: The Changing Face of Search Marketing
Wednesday, October 03, 2012
DAC
This is part one in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. I went into this year’s SMX East Conference expecting a whole lot of...
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Google’s SEO: The Number-One Search Engine Through Human Eyes
Monday, October 01, 2012
Simon Green
SEO
Learning SEO, although a never-ending process, is fairly straightforward in the early stages.  For me, as is the case in most disciplines, the techniques and procedures sunk in best when I really...
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Why Apple’s Move Away from Google Maps is a Big Deal
Monday, September 24, 2012
DAC
By now most of us have heard the story of late Apple founder Steve Jobs declaring “thermonuclear war” on Google’s Android operating system. That war, it seems, is in full effect on...
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