Blog

Should I be worried by the loss of keyword referral data?
Friday, August 17, 2012
Simon Green
SEO
With the constant chopping and changing of the Google algorithms that drive rankings on the search engine’s results pages, it is a constant task for SEOs to stay on top and learn what’s new....
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IYP… What’s in it for Me?
Wednesday, August 15, 2012
Lynn Duffy
In a word, leads. Internet Yellow Pages (IYP) is an interesting medium. When implemented correctly (localised content whenever possible, tracked properly with call tracking as well as analytics),...
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Social Signals In Search
Saturday, August 11, 2012
Grant Whiteside
SEO
Google’s CEO, Larry Page was talking this week at the latest Zeigeist Americas event. When questioned about social signals and how they should affect search visibility, he said, “It’s really...
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Life Events Drive Yellow Pages Usage
Wednesday, August 08, 2012
Amy Rybczynski
Print Yellow Pages are a unique medium in that they’re only used when consumers are looking to make a purchase.  There’s no other need to open that Yellow Pages directory other than to pick a...
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Dynamic Location Insertion for AdWords
Thursday, August 02, 2012
Guest Contributor
There are a gazillion reasons why it’s good practice to target your AdWords campaigns to the city or state level. Not only is it more affordable to target locally, but searchers (and in particular,...
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The Best Kind of Test–One Where We Give You the Answers!
Wednesday, July 25, 2012
Amy Rybczynski
When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities.  While popular media like radio, TV, and...
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No more anonymous reviews?
Monday, July 23, 2012
DAC
Google’s decision last May to replace the Places channel with the new, socially-integrated Google+ Local has led to a new interface and some new features. Among these, some changes were made to...
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Why Subdomains Are Not Bad for SEO
Monday, July 16, 2012
DAC
SEO
One of the biggest pitfalls of adhering to so-called “SEO best practices” is that human beings are creatures of habit. As such, we cling to ideas that have been relevant to us based on...
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Over 50% of Seniors Now Online
Tuesday, July 10, 2012
Rebecca Frantz
In previous years, companies with older demographics haven’t always aggressively pursued the online market, believing that their target customers are more likely to be using traditional media...
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Our definitive Guide to Google Panda: Everything you need to know and what you need to do
Thursday, July 05, 2012
Simon Green
SEO
Google – Staying Ahead Google has long been the dominant search engine in terms of market share. A recent report based on data obtained by SEOmoz, Alexa, Karma Snack and several other trusted...
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