Blog

3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
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The UX of Voice User Interface (VUI): What it Means for Brands
Friday, August 24, 2018
DAC
In the last few years, Voice User Interface (VUI) based personal assistants, like Google Home, Amazon Echo, and Siri have become a familiar part of our daily lives. Thanks to improvements in...
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The State of UX: In-Store and Online
Thursday, February 08, 2018
DAC
I recently decided to purchase a pair of pants at a high-end retail store in downtown Toronto; as I made my way into the store, the scent of the dark oak wood floors, the sound of ambient music and...
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UX Predictions: 2018
Tuesday, December 19, 2017
DAC
2017 was a big year for the state of digital user-experience across industries and around the world. It gave rise to new chatbots and emphasized the use of scalable pattern libraries (a collection of...
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The Evolution of Influencer Marketing
Thursday, March 02, 2017
jgartin
Influencer marketing has evolved, but many digital marketers have...
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Designing for mobile: The device resolution cheat sheet
Friday, February 24, 2017
gwarner
When designing for mobile it is important to use the correct screen resolutions for each device to create a sharp product. With the extensive range of devices available to users, it’s a huge pain...
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2017 Digital Design Trends
Monday, February 20, 2017
tcochrane
As digital technology is constantly developing and changing, so too is the design that goes with it. Here are just some of the things you can expect to see more of in 2017: Motion A picture may be...
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DAC Creates Mobile-First Website for AlarmForce
Thursday, September 15, 2016
DAC
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC Group. We have been working with AlarmForce for over two years and beat out five...
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Modernised premier brand for The Premier League
Thursday, February 11, 2016
gwarner
This week The Barclay’s Premier League announced that it was stripping away its sponsorship and is set to become The Premier League from the start of the 2016/17 campaign. With this came an...
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The importance of colour in UX design
Thursday, February 11, 2016
tcochrane
Colour is such an important aspect of life, but one that many of us take for granted. Imagine not being able to experience a clear blue sky in summer, a beautiful pink sunset, or field of bright...
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