Blog

Is Social Media Impacting Your Mental Health?
Thursday, May 24, 2018
mhutchison
According to the World Health Organisation, health is defined as a “complete state of physical, mental and social well-being and not merely the absence of disease or infirmity”. Over the past century a significant emphasis has been placed on physical well-being while mental well-being has taken a side-step. However, lately there has been a paradigm […]
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How to Optimise Ad Viewability
Wednesday, May 16, 2018
eschaffer
Ad viewability is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the digital advertising marketplace over the last two years or so, as programmatic inventory has increased and, with it, the […]
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What businesses need to know about WhatsApp Business
Monday, January 22, 2018
gwarner
Yesterday, popular messaging service WhatsApp announced the launch of WhatsApp Business, which it says it has designed with small businesses in mind, to help them communicate more easily with their customers. It claims it will also make it more convenient for its 1.3 billion users to chat with businesses that matter to them. Business who make use […]
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A year in review…our favourite digital marketing trends of 2017
Thursday, December 14, 2017
gwarner
As we near the end of 2017, it’s customary to look back on what has been another significant year in digital, and take stock of how we’ve evolved as an industry. In particular, we thought it might be nice to share with you five of our favourites trends and innovations that we’ve seen emerge, which […]
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Snapchat teams up with BMW to launch its new AR ‘try before you buy’ Lens
Monday, November 27, 2017
gwarner
“At some point, we’re going to look back and think, how did we not have a digital layer on the physical world,” said Greg Jones, director of VR and AR at Google, last month. It’s a crazy prospect, but with augmented reality evolving at the rate it is, it’s looking like 2018 could really be the […]
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Twitter launches Promote Mode for SMEs…here’s what you need to know
Tuesday, November 21, 2017
gwarner
Twitter has unveiled a new, self-serve advertising subscription for small businesses, which it is calling Twitter Promote Mode. The service has been designed to enable SMEs to more easily run Promoted Tweet campaigns across the Twitter platform, with no requirement to create ads or manage campaigns. Instead, campaigns running via Promote Mode will be entirely […]
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Price Comparison Rivals on Google Shopping: The perfect solution for Google? But what does it mean for the rest of us?
Monday, October 09, 2017
gwarner
What’s happened to Product Listing Ads (PLAs)? In June 2017, The European Commission slapped a record 2.4-billion-euro ($2.8 billion) fine on the world’s most popular internet search engine. A result of Google “abusing its dominance in search by giving preference to its own shopping service.” It appears the EU now considers Google Search an essential part […]
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With digital ‘trust fatigue’ rising, is direct mail falling back in favour with consumers?
Monday, October 02, 2017
gwarner
I recently received a letter from my local department store containing no less than six free hot drinks vouchers, and if I’m honest, it made my day! I put this down to the fact that I will soon be hitting middle-age…but apparently I’m not alone. According to a new study by Royal Mail MarketReach and […]
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Twitter battle: The Science Museum versus The Natural History Museum
Monday, September 25, 2017
gwarner
Last week I followed what was quite possibly the most entertaining use I have ever seen of Twitter. It was stunningly adlib, and showcased just how effective Twitter can be when the right brains are in charge, and when a certain amount of creative flair is permitted. The saga kicked off when Twitter user @Bednarz (who refers […]
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Why there is a difference in the number of comments shown on Facebook ads manager and the ad itself
Sunday, September 03, 2017
gwarner
Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that Facebook was showing me three different figures for the number of post comments. On the ads manager I was seeing one figure, on the ad preview another figure, and on the ad itself another. So how does Facebook […]
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