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Creative that performs: Influencer and user-generated content in paid social
Tuesday, February 13, 2024
Influencer partnerships and user-generated content (UGC) are potent tools in the brand arsenal, especially in efforts to generate awareness, promote trust, and drive consideration. Many brands...
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Make yourself heard: Optimising PPC campaigns for voice search
Tuesday, January 16, 2024
Voice search quickly became part of our daily routines in the late 2010s, and it has proven to be much more than a passing trend. In fact, the world conducts more than one billion voice searches...
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How to maximise your 2023 holiday marketing strategy
Tuesday, September 26, 2023
Felicia DelVecchio
While it may be too soon to put up festive decorations and play Mariah Carey’s “All I Want for Christmas Is You,” now is the perfect time to kickstart your holiday marketing...
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Campaign Manager 360 in 2023
Monday, September 18, 2023
Google Marketing Platform   The Google Marketing Platform (GMP) is a full stack of applications that can be used together for every level of internet advertising, from building creatives to...
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Brand building through digital media
Friday, July 28, 2023
On the surface, this may seem like a straight-forward blog topic; write about how marketers are utilising digital media platforms as part of their brand-building toolkits. But dig a little deeper and...
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Livestreaming e-commerce in North America: Opportunities and challenges
Wednesday, June 28, 2023
In recent years, livestreaming ecommerce has become an increasingly popular trend in North America, with retailers and influencers using social media platforms to showcase and sell products in real...
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Buying out-of-home: The strength of a complementary OOH/DOOH strategy
Friday, May 26, 2023
Out-of-home (OOH) advertising is evolving. Advertisers can now, for example, buy digital out-of-home (DOOH) placements programmatically through demand-side platforms (DSPs). More significantly,...
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What the AI Paradox means for marketers
Friday, March 17, 2023
Let’s get straight to the point: Artificial Intelligence (AI) is a rapidly growing field that is set to revolutionise the way we live and work. While AI undoubtedly has the potential to solve...
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2023: The year of the visual internet
Tuesday, February 14, 2023
Sara Kudlowsky
The year is already presenting a lot of opportunities and challenges for marketers. On one hand, there are disruptions to the marketing industry with the ongoing evolution of the SERP (search engine...
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Google’s shift away from cookies and personal ad IDs
Tuesday, March 09, 2021
In a move that has the industry buzzing (again!) about how we use data to build personalised ads, Google has announced that “once third-party cookies are phased out, we will not build alternate...
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