Blog

Google Shopping’s free expansion: What it means for advertisers
Tuesday, April 28, 2020
Brian Coccaro
Google recently announced an enormous change to the Google Shopping tab. In an effort to move more SMBs into an ecommerce-first model, Google has expanded its Shopping platform to include free,...
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Digital media in a COVID-19 world
Thursday, April 09, 2020
DAC
By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If...
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Digital advertising in a cookie-less future
Tuesday, February 04, 2020
Jenna Watson
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favourite...
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DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019
Wednesday, July 03, 2019
DAC
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has...
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Key Executive Mega-Conference 2019: 3 Key Trends Driving the Newspaper Industry
Wednesday, March 06, 2019
David Ruiz
In its ninth year, the Key Executives Mega-Conference is all about exploring new approaches and solutions to issues facing the newspaper industry, many of which are directly related to the way...
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3 Digital Media Trends You Need to Know in 2019
Tuesday, December 18, 2018
Mathoraa Selvanathan
In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From...
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3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
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Is Social Media Impacting Your Mental Health?
Thursday, May 24, 2018
mhutchison
According to the World Health Organisation, health is defined as a “complete state of physical, mental and social well-being and not merely the absence of disease or infirmity”. Over the past...
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How to Optimise Ad Viewability
Wednesday, May 16, 2018
eschaffer
Ad viewability is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the...
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3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
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