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While it may be too soon to put up festive decorations and play Mariah Carey’s “All I Want for Christmas Is You,” now is the perfect time to kickstart your holiday marketing...

Google Marketing Platform   The Google Marketing Platform (GMP) is a full stack of applications that can be used together for every level of internet advertising, from building creatives to...

On the surface, this may seem like a straight-forward blog topic; write about how marketers are utilising digital media platforms as part of their brand-building toolkits. But dig a little deeper and...

In recent years, livestreaming ecommerce has become an increasingly popular trend in North America, with retailers and influencers using social media platforms to showcase and sell products in real...

Out-of-home (OOH) advertising is evolving. Advertisers can now, for example, buy digital out-of-home (DOOH) placements programmatically through demand-side platforms (DSPs). More significantly,...

Let’s get straight to the point: Artificial Intelligence (AI) is a rapidly growing field that is set to revolutionise the way we live and work. While AI undoubtedly has the potential to solve...

The year is already presenting a lot of opportunities and challenges for marketers. On one hand, there are disruptions to the marketing industry with the ongoing evolution of the SERP (search engine...

In a move that has the industry buzzing (again!) about how we use data to build personalised ads, Google has announced that “once third-party cookies are phased out, we will not build alternate...

We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without...

It almost goes without saying that the type of ads you choose to run on more than three million websites across Google properties will have an impact on your campaign’s performance. But that...