Blog

Is Social Media Impacting Your Mental Health?
Thursday, May 24, 2018
mhutchison
According to the World Health Organisation, health is defined as a “complete state of physical, mental and social well-being and not merely the absence of disease or infirmity”. Over the past...
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How to Optimise Ad Viewability
Wednesday, May 16, 2018
eschaffer
Ad viewability is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the...
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What businesses need to know about WhatsApp Business
Monday, January 22, 2018
gwarner
Yesterday, popular messaging service WhatsApp announced the launch of WhatsApp Business, which it says it has designed with small businesses in mind, to help them communicate more easily with their...
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A year in review…our favourite digital marketing trends of 2017
Thursday, December 14, 2017
gwarner
As we near the end of 2017, it’s customary to look back on what has been another significant year in digital, and take stock of how we’ve evolved as an industry. In particular, we thought it...
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Snapchat teams up with BMW to launch its new AR ‘try before you buy’ Lens
Monday, November 27, 2017
gwarner
“At some point, we’re going to look back and think, how did we not have a digital layer on the physical world,” said Greg Jones, director of VR and AR at Google, last month. It’s a crazy...
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Twitter launches Promote Mode for SMEs…here’s what you need to know
Tuesday, November 21, 2017
gwarner
Twitter has unveiled a new, self-serve advertising subscription for small businesses, which it is calling Twitter Promote Mode. The service has been designed to enable SMEs to more easily run...
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Price Comparison Rivals on Google Shopping: The perfect solution for Google? But what does it mean for the rest of us?
Monday, October 09, 2017
gwarner
What’s happened to Product Listing Ads (PLAs)? In June 2017, The European Commission slapped a record 2.4-billion-euro ($2.8 billion) fine on the world’s most popular internet search engine....
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With digital ‘trust fatigue’ rising, is direct mail falling back in favour with consumers?
Monday, October 02, 2017
gwarner
I recently received a letter from my local department store containing no less than six free hot drinks vouchers, and if I’m honest, it made my day! I put this down to the fact that I will soon be...
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Twitter battle: The Science Museum versus The Natural History Museum
Monday, September 25, 2017
gwarner
Last week I followed what was quite possibly the most entertaining use I have ever seen of Twitter. It was stunningly adlib, and showcased just how effective Twitter can be when the right brains are...
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Why there is a difference in the number of comments shown on Facebook ads manager and the ad itself
Sunday, September 03, 2017
gwarner
Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that Facebook was showing me three different figures for the number of post comments. On the ads...
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