Blog

3 Digital Media Trends You Need to Know in 2019
Tuesday, December 18, 2018
Mathoraa Selvanathan
In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From...
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3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
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Is Social Media Impacting Your Mental Health?
Thursday, May 24, 2018
mhutchison
According to the World Health Organisation, health is defined as a “complete state of physical, mental and social well-being and not merely the absence of disease or infirmity”. Over the past...
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How to Optimise Ad Viewability
Wednesday, May 16, 2018
eschaffer
Ad viewability is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the...
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3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
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What businesses need to know about WhatsApp Business
Monday, January 22, 2018
gwarner
Yesterday, popular messaging service WhatsApp announced the launch of WhatsApp Business, which it says it has designed with small businesses in mind, to help them communicate more easily with their...
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A year in review…our favourite digital marketing trends of 2017
Thursday, December 14, 2017
gwarner
As we near the end of 2017, it’s customary to look back on what has been another significant year in digital, and take stock of how we’ve evolved as an industry. In particular, we thought it...
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3 Tech Phenomena that will Revolutionise the Media Industry
Tuesday, November 28, 2017
Jenna Watson
Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and...
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Snapchat teams up with BMW to launch its new AR ‘try before you buy’ Lens
Monday, November 27, 2017
gwarner
“At some point, we’re going to look back and think, how did we not have a digital layer on the physical world,” said Greg Jones, director of VR and AR at Google, last month. It’s a crazy...
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Twitter launches Promote Mode for SMEs…here’s what you need to know
Tuesday, November 21, 2017
gwarner
Twitter has unveiled a new, self-serve advertising subscription for small businesses, which it is calling Twitter Promote Mode. The service has been designed to enable SMEs to more easily run...
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