Blog

Black Friday marketing 2019: How to optimise your paid media
Thursday, October 24, 2019
Alirio Alvarez
The most wonderful time of the year is almost here, and you know what comes before that: Black Friday! Foot traffic and online transactions will spike suddenly and exponentially—same as every...
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Google’s Local Omnichannel Takeover—and What it Means for Your Paid Ads
Thursday, April 25, 2019
Felicia DelVecchio
As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel...
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How to Grow Your Brand on Mobile with Showcase Shopping Ads
Tuesday, March 05, 2019
Miriam Gillan
Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are...
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How to Respect Data Privacy in the Digital Age
Tuesday, January 22, 2019
Jenna Watson
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...
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3 Key Changes That Will Impact Your Paid Search Strategy in 2019
Thursday, December 06, 2018
Mikolaj Wrobel
To look forward, we must often look back. In 2018 we witnessed Google Ads take arguably its largest step towards a fully automated future. While many of the changes introduced may not be immediately...
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3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
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eTail Nordic: The Future of Voice Search
Friday, October 12, 2018
Robert Turner
The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to...
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Creating a Local SEO Strategy
Wednesday, September 05, 2018
Grant Whiteside
In a mobile first world such as ours, consumers want immediate gratification. How do they do this? Using their mobile phones. Nearly a third of all mobile searches are related to a location (Search...
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Multi-Touch Attribution: What’s the Real Value of Branded SEM?
Wednesday, August 15, 2018
Robert Cooney
Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been...
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Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
Saturday, June 30, 2018
DAC
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains...
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