Blog

3 Key Changes That Will Impact Your Paid Search Strategy in 2019
Thursday, December 06, 2018
Mikolaj Wrobel
To look forward, we must often look back. In 2018 we witnessed Google Ads take arguably its largest step towards a fully automated future. While many of the changes introduced may not be immediately...
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3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
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eTail Nordic: The Future of Voice Search
Friday, October 12, 2018
Robert Turner
The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to...
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Creating a Local SEO Strategy
Wednesday, September 05, 2018
Grant Whiteside
In a mobile first world such as ours, consumers want immediate gratification. How do they do this? Using their mobile phones. Nearly a third of all mobile searches are related to a location (Search...
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Multi-Touch Attribution: What’s the Real Value of Branded SEM?
Wednesday, August 15, 2018
Robert Cooney
Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been...
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Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail
Saturday, June 30, 2018
DAC
DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains...
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DAC Group Wins SEMPO Award for Best Paid Search Campaign
Thursday, May 17, 2018
DAC
Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award – a...
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Bidding on the competitor – is it worth it?
Monday, March 12, 2018
sbrennan
With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably...
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Google allow paid ads in Google My Business listings
Wednesday, November 15, 2017
gwarner
The worst kept secret is that Google are looking to monetise the local channel. By linking Google My Business (GMB) with your PPC campaigns your ads are eligible to appear in the local results....
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Google’s Home Services ads program rebrands and expands in the US
Tuesday, November 14, 2017
gwarner
It might not have reached the UK yet, but the recent news that Google’s Home Services ad program is rebranding as Local Services by Google, and expanding to 17 US cities with plans to be in 30...
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