Blog

Google’s quiet move: Responsive Search Ads are now the default format
Monday, February 22, 2021
Brian Coccaro
If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs,...
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Google depreciates broad match modifier keywords: What you need to know
Tuesday, February 09, 2021
Brian Coccaro
On February 4, 2021, Google announced that it would be depreciating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so...
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2021 predictions: Automation, digital TV, and the end of the cookie
Tuesday, December 15, 2020
DAC
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without...
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Is Apple preparing to launch its own search engine?
Tuesday, September 01, 2020
Jenna Watson
They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search...
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Impromptu debate: Google’s free Shopping ads
Wednesday, May 20, 2020
DAC
Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for...
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Digital Marketing 2020: Get ahead of these 3 trends in PPC and display
Friday, December 20, 2019
Brian Coccaro
There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of...
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Black Friday marketing 2019: How to optimise your paid media
Thursday, October 24, 2019
Alirio Alvarez
The most wonderful time of the year is almost here, and you know what comes before that: Black Friday! Foot traffic and online transactions will spike suddenly and exponentially—same as every...
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Google’s Local Omnichannel Takeover—and What it Means for Your Paid Ads
Thursday, April 25, 2019
Felicia DelVecchio
As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel...
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How to Grow Your Brand on Mobile with Showcase Shopping Ads
Tuesday, March 05, 2019
Miriam Gillan
Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are...
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How to Respect Data Privacy in the Digital Age
Tuesday, January 22, 2019
Jenna Watson
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...
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