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Keyword Data “not provided” for Paid Clicks
Wednesday, April 09, 2014
DAC
Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non-paid search traffic since the end of...
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The Importance of SEM Ad Copy Testing: Lessons from a Simple Brand Test
Wednesday, April 09, 2014
Charlene Veras
Writing compelling ad copy in search engine marketing (SEM) can be one of the most important things we do. It plays a critical role in increasing your ad rank, boosting click through rates (CTR) and,...
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Meeting the Graduates
Wednesday, April 09, 2014
craigcockburn
Fresh talent. Keen minds. A desire to get out there and do something. Graduates and recent graduates have been a feature of Ambergreen staff regularly throughout our history and yesterday evening we...
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Our Latest Recruit: Emma Lauchlan – Account Director
Tuesday, April 08, 2014
Grant Whiteside
Today the Ambergreen Blog is talking to our latest recruit, Emma Lauchlan, who is joining us as  an Account Director. It’s actually Emma’s second time working with Ambergreen, having...
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Key Performance Indicator (KPI) frameworks: part 3 of 3
Thursday, April 03, 2014
dougholmes
Thanks for coming by to read the third post in my series concerning KPI frameworks. In my first post I discussed why you need a KPI framework, and in the previous post I covered the steps necessary...
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Honest Headlines, Superlative Snippets and Titillating Titles: What can we Learn from Upworthy and Clickbait?
Friday, March 28, 2014
DAC
Copyblogger claims that 80% of people read the headline of a post but only 20% will read the rest. Marketing legend David Ogilvy tells us that 5 times as many people read the headline than the rest...
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Should You Use Automated Bid Rules?
Thursday, March 27, 2014
Mike Fantis
In the world of paid search marketing, keyword bidding is one of the most vital parts of account management. Live auction bidding is based on numerous factors both internal (account management) and...
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Ambergreen Graduate Open Evening
Thursday, March 27, 2014
craigcockburn
Ever bought something after searching online for it? Researched a holiday? Or ‘Liked’ a brand’s Facebook post? Chances are there was an agency like Ambergreen behind it. We’re a tight-knit...
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Genius Life Hack for Retailers
Thursday, March 20, 2014
Guest Contributor
I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier.  I imagine walking down the street looking for a place to...
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A New Era for Online Communication?  Facebook, Whatsapp and the Mobile Market
Thursday, March 13, 2014
LRegan
Mark Zuckerberg was the most prominent speaker at the Mobile World Congress the other week. The Facebook founder made a strong statement by playing a pivotal role at the conference about the...
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