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Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non-paid search traffic since the end of...
Writing compelling ad copy in search engine marketing (SEM) can be one of the most important things we do. It plays a critical role in increasing your ad rank, boosting click through rates (CTR) and,...
Fresh talent. Keen minds. A desire to get out there and do something. Graduates and recent graduates have been a feature of Ambergreen staff regularly throughout our history and yesterday evening we...
Today the Ambergreen Blog is talking to our latest recruit, Emma Lauchlan, who is joining us as an Account Director. It’s actually Emma’s second time working with Ambergreen, having...
Thanks for coming by to read the third post in my series concerning KPI frameworks. In my first post I discussed why you need a KPI framework, and in the previous post I covered the steps necessary...
Copyblogger claims that 80% of people read the headline of a post but only 20% will read the rest. Marketing legend David Ogilvy tells us that 5 times as many people read the headline than the rest...
In the world of paid search marketing, keyword bidding is one of the most vital parts of account management. Live auction bidding is based on numerous factors both internal (account management) and...
Ever bought something after searching online for it? Researched a holiday? Or ‘Liked’ a brand’s Facebook post? Chances are there was an agency like Ambergreen behind it. We’re a tight-knit...
I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier. I imagine walking down the street looking for a place to...
Mark Zuckerberg was the most prominent speaker at the Mobile World Congress the other week. The Facebook founder made a strong statement by playing a pivotal role at the conference about the...
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