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Valentine’s Day insights that every marketer should know
Tuesday, February 13, 2024
Love is in the air as Valentine’s Day approaches, but it’s not all about romance—it’s also a great opportunity for businesses to connect with consumers and drive sales. So, as we...
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An integrated strategic framework for marketing in the AI era
Tuesday, October 10, 2023
More and more frequently in recent months, there has been a trend in marketing that can be summed up in one magic word: integration. Marketers increasingly seem a bit exhausted from having to deal...
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Humans or AI: Who produces the best personas?
Thursday, August 24, 2023
The practice of creating personas has long been a valuable tool for gaining insights into consumer behavior and preferences. The analysis of a large data stream—coupled with interviews and...
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Brand equity: How to defend your reputation in tough economic times
Thursday, March 30, 2023
In our hyper-competitive age, digital brand equity is more important than ever. It denotes the value of your brand name and the sway that your company name has with consumers. Well-established...
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5 marketing trends CMOs need to watch now
Friday, September 09, 2022
Having spent literally decades anticipating and implementing new marketing strategies based on industry trends and developments, we know all too well that the CMO role is continually evolving....
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What is reputation management?
Friday, April 08, 2022
Sara Kudlowsky
Consumers have tipped the balance of power. They have instant access to almost everything there is to know about any business—and can make or break brands through the collective power of reviews,...
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What does the rise of micro influencers tell us about the importance of local marketing?
Wednesday, April 06, 2022
Cloe Barnes
Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in...
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How the Oscars are adapting to stay relevant
Friday, March 25, 2022
Alia Cherif Machichi
Now in its 94th year, the Academy Awards have had to adapt to the digital age. Starting in 1929 with only 15 awards and winners announced in newspapers and over the radio, it was another 20 years...
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Podcast rewind: Camille Fetter’s 4 insights into the Great Resignation
Thursday, March 24, 2022
Karen Thul
Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the...
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How Molton Brown’s authentic relationships boost customer loyalty and brand reputation
Tuesday, March 22, 2022
Sophia Fantis
Does your strategy build loyalty and emotional connections between your brand and your customers? Businesses that understand how customer relationships are like personal relationships are the ones...
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