Blog

How to Respect Data Privacy in the Digital Age
Tuesday, January 22, 2019
Jenna Watson
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...
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3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
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The Rise of Conscious Consumerism
Tuesday, November 20, 2018
Marina Azmy
Consumers are increasingly conscious of the impact of the products they purchase. While their priorities differ, some consumers have started consciously (or unconsciously) changing their purchase...
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3 Ways to Level Up Your Business’ Pinterest Strategy
Tuesday, November 13, 2018
Laura Hincapie
The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...
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Google’s Birthday Updates: 6 Changes You Need to Know
Wednesday, October 10, 2018
DAC
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think...
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Modernising the Marketing Organisation
Thursday, May 17, 2018
Emma Lauchlan
What does an E-commerce team, Marketing team, Brand team, PR team and Customer Service team all have in common? CUSTOMERS! Despite this, all too often when I talk to brands I find that these teams...
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A Beginner’s Guide to Creating Local Content That Ranks
Tuesday, February 13, 2018
sgreen
The importance of local SEO cannot be overlooked. With the rise of mobile use and Google’s increasingly sophisticated understanding of user intent, ranking locally has become the best way to...
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Could 2018 be the dawning of calm technology?
Thursday, January 04, 2018
gwarner
The principles of “calm computing” and “calm technology” were coined way back in 1995 by PARC Researchers Mark Weiser and John Seely Brown, in reaction to what they saw as the rise of...
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Getting More Personal, Conversational and Political: Digital Strategy Predictions for 2018
Tuesday, December 12, 2017
SStein
2017 has been quite a year in digital marketing. From the rise of artificial intelligence to the decline of brick-and-mortar retail, this year was proof that, in the digital landscape, the only thing...
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How did Dove manage to make the same racist mistake…again?
Friday, October 13, 2017
gwarner
Getting called out for creating a racist ad once, is unacceptable and embarrassing. But being accused of making the same mistake, again, is quite frankly…mind boggling. At the start of this...
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