Blog

Our lasting adaptations will create the new normal
Monday, March 30, 2020
Robert Cooney
Nasser Sahlool has just nicely articulated the human imperative for a return to normalcy, as well as the sureness that what follows the COVID-19 pandemic will be a new normal. And it’s true:...
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The new normal: Accelerating to a digital future
Wednesday, March 25, 2020
Nasser Sahlool
When I was 15, I moved to the UK from a country that had experienced civil wars, revolutions, and military coups. My new classmates would ask me, “What was it like to live there?” My...
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5 urgent pandemic lessons from European businesses
Monday, March 23, 2020
Koen Smeets
While COVID-19 is quickly spreading across the world, we are (hopefully) close to the peak of it in certain parts of mainland Europe. With full lockdowns in place to maximise social distancing and...
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5 ways to overcome customer-first marketing challenges
Thursday, March 12, 2020
Mike Fantis
We’ve spoken at various marketing events across Europe over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of...
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Webinar highlights featuring Forrester: Brand and performance marketing
Wednesday, March 04, 2020
DAC
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and...
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Oscars 2020: Retail marketing lessons from the red carpet
Thursday, February 06, 2020
Sari Stein
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...
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Digital Marketing 2020: 5 ways your strategy needs to evolve
Sunday, December 01, 2019
Sari Stein
Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should...
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From dragons to data: How to prepare for marketing in 2020
Friday, November 15, 2019
DAC
According to Reign of Fire, Britain will become a post-apocalyptic (maybe even post-Brexit?) wasteland in 2020, and we will be facing a desperate showdown with fire-breathing dragons as they threaten...
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3 ways restaurants can use data to their advantage
Tuesday, October 08, 2019
Marina Azmy
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...
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What Can Food and Restaurant Chains Learn From Independents?
Thursday, September 26, 2019
Mike Fantis
Throughout my life I’ve been surrounded by the food industry. My parents were caterers, my brother has had multiple restaurants, an auntie had a restaurant, my cousin has a restaurant, and numerous...
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