Blog

From Dragons to Data: How to Prepare for Marketing in 2020
Friday, November 15, 2019
Robert Turner
According to Reign of Fire, Britain will become a post-apocalyptic (maybe even post-Brexit?) wasteland in 2020, and we will be facing a desperate showdown with fire-breathing dragons as they threaten...
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3 Ways Restaurants Can Use Data to Their Advantage
Tuesday, October 08, 2019
Marina Azmy
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...
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What Can Food and Restaurant Chains Learn From Independents?
Thursday, September 26, 2019
Mike Fantis
Throughout my life I’ve been surrounded by the food industry. My parents were caterers, my brother has had multiple restaurants, an auntie had a restaurant, my cousin has a restaurant, and numerous...
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7 Key Takeaways From Our Local Marketing 101 Webinar
Monday, September 23, 2019
DAC
Earlier this month, we hosted Local Marketing 101—a detailed, 30-minute webinar in which Ewan Darby, our VP of Sales, walked through examples of the good, the bad, and the downright ugly when it...
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Global Brand, Local Flavour: How Restaurants Cater to National Tastes
Thursday, August 22, 2019
Winnie Tran
Playwright George Bernard Shaw once said that there is no sincerer love than the love of food. Judging by the steady growth of the global fast food market—with a compound annual growth rate of 5%,...
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Caring Isn’t Creepy: Personalisation in the Travel Industry
Tuesday, July 16, 2019
Sari Stein
On a recent business trip, I was greeted at my hotel check-in desk with a pleasant surprise: “Thanks for staying with us again, Ms. Stein. As usual, we’ve provided you with a feather-free...
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How to Deliver Authentic Travel Experiences through Localisation and Personalisation
Tuesday, June 18, 2019
Winnie Tran
If you scroll through the #travel hashtag on Instagram at this very moment, you will find almost 400 million posts showcasing various places, faces, and landmarks from around the world. But take a...
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The Future of Tech: 4 Key Insights from the 2019 Collision Conference
Thursday, May 30, 2019
DAC
With 25,000+ attendees from 125 countries, 900+ journalists, 3,750+ CEOs and a long list of speakers from groundbreaking startups and Fortune 500 companies, Collision is one of the fastest growing...
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How to Engage Independent Travellers in the Digital Age
Wednesday, May 29, 2019
Marina Azmy
Click. Click. Click. Click. The familiar sound of convenience. But do you remember what it was like planning a trip before the internet was a thing? No websites, no apps, no e-tickets, no online...
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6 Things We Learned at Adobe Summit 2019
Thursday, April 18, 2019
Dan Temby
Adobe Summit has come and gone for another year. Having been fortunate enough to experience the evolution of this event over many years, it is apparent to us that Summit has quickly elevated beyond a...
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