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Digital moves fast.
Thursday, August 24, 2023
The practice of creating personas has long been a valuable tool for gaining insights into consumer behavior and preferences. The analysis of a large data stream—coupled with interviews and...
Thursday, March 30, 2023
In our hyper-competitive age, digital brand equity is more important than ever. It denotes the value of your brand name and the sway that your company name has with consumers. Well-established...
Friday, September 09, 2022
Having spent literally decades anticipating and implementing new marketing strategies based on industry trends and developments, we know all too well that the CMO role is continually evolving....
Friday, April 08, 2022
Consumers have tipped the balance of power. They have instant access to almost everything there is to know about any business—and can make or break brands through the collective power of reviews,...
Wednesday, April 06, 2022
Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in...
Friday, March 25, 2022
Alia Cherif Machichi
Now in its 94th year, the Academy Awards have had to adapt to the digital age. Starting in 1929 with only 15 awards and winners announced in newspapers and over the radio, it was another 20 years...
Thursday, March 24, 2022
Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the...
Tuesday, March 22, 2022
Does your strategy build loyalty and emotional connections between your brand and your customers? Businesses that understand how customer relationships are like personal relationships are the ones...
Friday, January 28, 2022
Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on...
Wednesday, January 19, 2022
At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their...