Modernising the Marketing Organisation
Thursday, May 17, 2018
What does an E-commerce team, Marketing team, Brand team, PR team and Customer Service team all have in common? CUSTOMERS! Despite this, all too often when I talk to brands I find that these teams don’t talk to one another (even in pure-play online businesses!) and yet, they are all chasing the same customer. As […]
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A Beginner’s Guide to Creating Local Content That Ranks
Tuesday, February 13, 2018
The importance of local SEO cannot be overlooked. With the rise of mobile use and Google’s increasingly sophisticated understanding of user intent, ranking locally has become the best way to increase footfall into local businesses.   Rather than focus on the Local Pack (which is the map/geographic-focused results often appearing at the top of the […]
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Could 2018 be the dawning of calm technology?
Thursday, January 04, 2018
The principles of “calm computing” and “calm technology” were coined way back in 1995 by PARC Researchers Mark Weiser and John Seely Brown, in reaction to what they saw as the rise of ubiquitous computing and consequently “feeling overwhelmed and dislocated in the maelstrom of information flying all around us”. Their proposed solution was slightly paradoxical: that more information […]
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How today’s big 4 tech giants appeal to human biology…but is this good for our health?
Wednesday, August 09, 2017
To understand why today’s leading digital businesses are so successful, we need to bring it back to human biology, says Scott Galloway, founder of digital performance company L2 Inc. Google, Amazon, Facebook, Apple…we turn to them daily like trusted friends, and our usage and loyalty continues to increase year-on-year; but why do they have such […]
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The three big problems that we see with voice-controlled technology
Monday, July 31, 2017
Voice controlled-technology is changing computer-human interfaces in the home and across a broad spectrum of industries, ranging from medical and banking through to business applications and industrial robotics. According to Mary Meeker’s 2017 Internet Trends Report, 20% of mobile searches are now made with voice and 11m Amazon Echo devices have been installed within US homes. […]
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The Experience Economy & How It Affects Your Online Presence
Tuesday, July 25, 2017
Since the recession, there has been a change in how consumers view what is worth their money. We now prioritise ‘doing stuff’ more than ‘buying stuff.’ As the economy has shifted, so has how we demonstrate our status. Rather than posting pictures of what we have bought, we instead share pictures of our holiday. This […]
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2017 General Election: key search trends
Friday, June 09, 2017
This morning in Britain we woke to the news of a hung parliament, with the Conservatives having failed to secure a majority vote. There will be lots to play for in the coming days, and search data can reveal intriguing insights into initial public reaction to the result, along with what’s concerning voters the most. […]
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Breaking Down Local Search into Bitesize Pieces. [SERIES 1] The Foundations of Local Search
Monday, April 03, 2017
  Local Search is a complex but incredible channel that is essentially the last mile in a consumer’s journey to purchase.  The challenge is; it’s not a straight-forward channel to understand or to master. There are many intricacies to Local Search. To get the best chance of improving or increasing awareness for the Local Search […]
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Local Search: 2017 Trends & Insights
Friday, March 31, 2017
Chantel Dollar
A Snapshot from the Local Search Association’s 2017 Annual Conference Recently I read an article summarising the major trends, challenges and insights drawn from the annual LSA conference. This is an event where marketing and advertising experts congregate to share their experiences, challenges, forecasts and predictions for the industry in the coming year. My three […]
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‘How She Got There’: advice from female entrepreneurs on starting a company
Wednesday, March 29, 2017
Nicole Waller
A couple of weeks ago I went to ‘How She Got There’, a panel discussion held by GA London in collaboration with Creative Equals. The panel was made up of 5 female entrepreneurs who each started up their own companies, including Ali Hanan, founder of Creative Equals; Coralie Sleap, co-founder of Drink Shop & Do; […]
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