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Fixed Budget? Four Steps to Building a Successful Digital Performance Strategy
Wednesday, July 30, 2014
Guest Contributor
More often than not, there are two major objectives to consider when leveraging search advertising. 1.   Spend “X” dollars over the course of a contract term 2.  Maintain some form of...
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Latent Semantic Indexing (LSI): What it is and how do you leverage it in SEO?
Thursday, July 24, 2014
DAC
SEO
Webmasters and SEO Gurus regularly seek new methods to optimise their web properties and content for Google. What if I were to tell you, there is actually an old system used by Google’s algorithm...
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Google’s about-face on real names is good news for businesses– here’s why
Tuesday, July 22, 2014
DAC
Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging...
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Five Ways Your Landing Pages May Be Missing the Mark
Tuesday, July 15, 2014
Guest Contributor
Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and...
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Infographics and insight: collecting and visualising data for inbound marketing
Tuesday, July 15, 2014
Grant Whiteside
When it comes to creating content for inbound marketing, there are a few trusty tools that marketers can use: whitepapers, ebooks, podcasts, webinars — a whole plethora of ways to deliver content,...
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Guest Blog Post: Sandra Olivera, Account Manager – Bing
Wednesday, July 09, 2014
jesperharbers
SEO
Today’s guest blog post comes from across the Irish sea at Microsoft’s office in Dublin and is kindly provided by Sandra Olivera our Account Manager at Bing. Q. Sandra, welcome to the Ambergreen...
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Why the Smart Watch is the Next Big Thing and What Marketers Can Do About It
Thursday, July 03, 2014
DAC
In the not-too-distant future, we’ll look back at last week’s Google I/O developers conference as the day the smart watch really went mainstream. Google announced three new smart watches...
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Our Latest Recruit: Anurag Ahluwalia – Internet Marketing Consultant
Friday, June 27, 2014
Grant Whiteside
GW: How are you? Welcome back to Ambergreen – the second recruit this year who has returned to their roots in digital marketing in Edinburgh. You’ve been brought on board as an experienced Search...
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Man vs. Robot: The SEO Perspective
Wednesday, June 18, 2014
DAC
SEO
In follow-up to our recent recap of SMX Advanced, I wanted to expand and share some takeaways from an SEO perspective. As always, the SMX team did a fantastic job of assembling a stellar lineup of...
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The Psychology of Content
Tuesday, June 17, 2014
joshenglander
The psychology of content is an attempt to turn a brand into a story that people want to hear, see, and feel. The psychology of content is persuading people to purchase something. Or perhaps, like a...
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