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More often than not, there are two major objectives to consider when leveraging search advertising. 1. Spend “X” dollars over the course of a contract term 2. Maintain some form of...
Webmasters and SEO Gurus regularly seek new methods to optimise their web properties and content for Google. What if I were to tell you, there is actually an old system used by Google’s algorithm...
Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging...
Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and...
When it comes to creating content for inbound marketing, there are a few trusty tools that marketers can use: whitepapers, ebooks, podcasts, webinars — a whole plethora of ways to deliver content,...
Today’s guest blog post comes from across the Irish sea at Microsoft’s office in Dublin and is kindly provided by Sandra Olivera our Account Manager at Bing. Q. Sandra, welcome to the Ambergreen...
In the not-too-distant future, we’ll look back at last week’s Google I/O developers conference as the day the smart watch really went mainstream. Google announced three new smart watches...
GW: How are you? Welcome back to Ambergreen – the second recruit this year who has returned to their roots in digital marketing in Edinburgh. You’ve been brought on board as an experienced Search...
In follow-up to our recent recap of SMX Advanced, I wanted to expand and share some takeaways from an SEO perspective. As always, the SMX team did a fantastic job of assembling a stellar lineup of...
The psychology of content is an attempt to turn a brand into a story that people want to hear, see, and feel. The psychology of content is persuading people to purchase something. Or perhaps, like a...
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