Blog

Reddit’s presence in search engine results pages (SERPs) is nothing new. Although the social platform’s content has recently gained more prominence via Google’s shiny new “Perspectives”...

In the world of social media, TikTok has emerged as one of the most engaging platforms. But with millions of users creating and sharing content daily, it has quickly become a significant challenge to...

With the recent rollout of Google’s Search Experience Update (SGE), there has been plenty of speculation about its potential impacts on website traffic and, subsequently, SEO strategies....

In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can...

In the evolving world of search engine optimisation (SEO), authority has emerged as a cornerstone of a website’s ability to rank and draw traffic. It’s a badge of trust from the internet...

It’s easy to see that SEO (search engine optimization) and CRO (conversion rate optimization) are closely related. Both fields, after all, aim to improve the overall performance of any given...

Images and videos are an essential part of the online experience, so it’s not surprising to learn that they also play a crucial role in search engine optimisation (SEO). In fact, optimising images...

Although the phrase “knowledge is power” was likely coined by Sir Francis Bacon way back in 1597, it has been repeated in the writings of many throughout history and continues to resonate...