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Voice Search and the future of SEO
Friday, April 27, 2018
gwhiteside
SEO
The rise in smartphones and digital/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear indication that the use of voice search will be increasing in the very near future. Like many other technologies before it, voice search is primed to […]
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A Beginner’s Guide to Creating Local Content That Ranks
Tuesday, February 13, 2018
sgreen
The importance of local SEO cannot be overlooked. With the rise of mobile use and Google’s increasingly sophisticated understanding of user intent, ranking locally has become the best way to increase footfall into local businesses.   Rather than focus on the Local Pack (which is the map/geographic-focused results often appearing at the top of the […]
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Google’s “Arty” Experiments with Keyword Rankings
Wednesday, July 12, 2017
Grant Whiteside
SEO
Keyword rankings change all the time. It makes sense most of the time. Consistently producing engaging, relevant content? Your keyword rankings should exceed your competitors’. A competitor finally sorted out their categories? Their keyword rankings will probably rise, too. But what about when the fluctuations seem to occur out of nowhere? Following some original research, […]
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SEO: The Movie, a documentary telling the history of search marketing
Tuesday, July 04, 2017
gwarner
SEO
[iframe src=”https://www.youtube.com/embed/RtFlAicK3xw?rel=0″ width=”560″ height=”315″] Over the past few days, a new documentary about the history of SEO has been released, produced by digital marketing firm Ignite Visibility. ‘SEO:The Movie’ has already amassed more than 81,000 views on YouTube, and as a veteran of the early days of search marketing, it’s easy to see why. Time moves […]
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Bing rolls out bots for local businesses
Wednesday, May 31, 2017
gwarner
SEO
Setting its sights on the restaurant sector first, Microsoft Bing has begun integrating chatbots into its local business search results. Through its newly launched Business Bot program, bots will automatically be created from data in Bing Places. The business will have nothing to do technically; the only requirement is to answer a few structured questions about […]
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How marketers can practice local SEO ethically
Tuesday, May 09, 2017
Nicole Waller
SEO
Scammers, black hat marketers, underhand tactics, pranksters etc, have unfortunately all been a part of the SEO industry, for quite some time. Local search is just as vulnerable, and it’s a problem that’s exacerbated by the growing complexity of the sector. According to the Local Search Association (LSA) headquartered in the US, “on average, small businesses […]
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2017 General Election: a time sensitive political SEO omnishambles?
Monday, May 08, 2017
gwarner
SEO
Companies with sites that target time sensitive terms, for example, ‘flowers’ and ‘chocolates’ around Valentine’s Day or Mother’s Day, need to make sure that both their technical SEO and content is correctly implemented well ahead of time to prevent any valuable traffic being left on the table or granting competitors free reign. With the recent […]
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Go for SEO Gold by taking a page out of Team Sky’s play book
Friday, April 07, 2017
mwalshe
SEO
Recently David Freeman posted an interesting take on technical and content audits and how he feels that the old way of doing audits needs to change. His ideas chime with mine, and so I thought I would give my take on how a modern technical audit should work, and how one can apply the methods that […]
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How to Rank Position 0 on Google
Thursday, February 16, 2017
jgartin
SEO
In this post, we’re going to teach you how to rank Position 0 on Google. . . . wait, what? You’re probably familiar with search engine results pages, or SERPs. On Google, paid ads appear at the top, and organic listings appear underneath, starting with Position 1. Over the past couple of years, however, Google […]
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Google Penguin updated to part of core algorithm
Wednesday, September 28, 2016
Grant Whiteside
SEO
There’s a new penguin in town. Since its debut in 2012, Google Penguin updates have wreaked havoc for webmasters who relied on spammy links to gain visibility. On 23 September 2016, however, Google announced that Penguin has become a permanent, real-time part of their core algorithm. So here’s the question everyone’s asking: Will my site […]
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