Blog

The Sky Is Not Falling: Apple ITP 2.2 and What It Means For Marketers
Friday, May 17, 2019
Sari Stein
When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community....
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How Econometrics Helps Us See the Bigger Picture
Thursday, March 21, 2019
Kuhan Puvanesasingham
The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometres underground within a nickel mine in Northern Ontario. Shielded from background...
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Our Thriving Partnership with Adobe—and What it Means for Our Clients
Thursday, March 07, 2019
Eli Grant
Over the last 15 years, we have helped brands plan, implement, and operate their marketing technology ecosystems—and Adobe, as the recognised market leader in enterprise digital solutions, has been...
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It’s Official: We’re Adobe Certified Experts
Tuesday, February 12, 2019
Adrian Tudorache
Change is inevitable, but growth takes vision and enterprise—especially in the fast-evolving world of digital, where the right tools and expertise can make the difference between getting ahead and...
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Feed Your Search Engine: A New Era in Ecommerce
Tuesday, February 05, 2019
Isharpal Singh
If you’re an e-commerce retailer, you already know how hard it is to acquire new customers and drive sales while competing against the giants like Amazon, Walmart, and Overstock. But digital...
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How to Respect Data Privacy in the Digital Age
Tuesday, January 22, 2019
Jenna Watson
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of...
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The Rise of Reduced Screen Time—and What it Means for Digital Marketers
Thursday, December 20, 2018
Kuhan Puvanesasingham
Smartphones are a lot like Asian carp. Asian carp were innocently brought to North America in the ‘60s as a new food source to help control unruly algae and snail populations. This fish quickly...
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A Marketer’s Guide to Post-GDPR Marketing
Wednesday, August 08, 2018
Lucille Liang
If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will...
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Marketing to Millennials: A Generation Balancing Nostalgia and Digital Transformation
Tuesday, July 31, 2018
Winnie Tran
Exploring behavioural insights and marketing trends within North America and Europe. Millennials are a demographic age group born between 1981 and 2000. In North America, they represent about 20-25%...
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Dashboard Visualisations: Bringing Data to Life (3) – Microsoft Power BI
Tuesday, May 29, 2018
rociomelus
This is the next blog post in the “Talk Data to Me” series and the 3rd (out of 4) on the “Dashboard Know-How Guide”. Our previous case study looked at a travel agency that wanted to trace...
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