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Digital moves fast.
Thursday, September 07, 2023
Much like the early days of aviation, when pioneers dared to defy gravity and soar into the unknown, the dawn of artificial intelligence presents a similar blend of wonder and challenge. Just as...
Tuesday, August 22, 2023
In the bygone era of horse and carriage, a ‘dashboard’ was the protective structure installed to deflect mud, rocks, and other debris that were dashed up by the hooves of the horses. It...
Wednesday, May 31, 2023
In the ever-evolving digital landscape, businesses are continually striving to improve their online presence and maximise their return on investment (ROI). One essential aspect of this endeavour is...
Friday, April 21, 2023
It’s no secret that customer journeys have changed. Gone are the days of a simple, linear route to conversion. Now, user journeys consist of multiple crisscrossing touchpoints that require...
Tuesday, February 28, 2023
Good news: You’ve decided to abandon last-click attribution measurement and made a firm resolution this year to step up your media attribution analysis game. Was losing third-party cookies and...
Tuesday, January 26, 2021
Thought last year was a little crazy? Then hang on to your hat because 2021 might just go down as the most predictably unpredictable year on record (in the world of data analytics, anyway)....
Thursday, April 23, 2020
Where on your site are products being viewed? What product colours and sizes are users looking at? Is the product on sale? How many items are customers adding to their cart? Which items are being...
Tuesday, April 21, 2020
COVID-19 continues to remind us that change is the only constant in life. If you’re feeling overwhelmed by the sheer amount of information as you try to make data-driven decisions in a crisis,...
Tuesday, April 14, 2020
There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically...
Monday, April 13, 2020
COVID-19 shocked the world. Now it’s creating an entirely new world that consumers and businesses must adapt to; a world in which abnormal is the new normal—and it can be overwhelming. So,...