Blog

3 Ways Restaurants Can Use Data to Their Advantage
Tuesday, October 08, 2019
Marina Azmy
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...
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4 Ways Advertisers Can Thrive in the Age of Ad Blockers
Tuesday, September 24, 2019
Sarah Ahn
The popularity of ad blockers has skyrocketed in recent years. As of 2019, more than a quarter of US users have installed ad-blocking software. But why? Their rising popularity can be attributed—at...
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Hotel Moneyball: Supercharge Your Marketing with Total Revenue
Tuesday, August 13, 2019
DAC
Siloed data is a serious challenge for many hotels. Reservation records may sit in the booking engine, restaurant and bar spend in another system, spa and leisure bookings elsewhere, and marketing...
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DAC Announces Proove Intelligence
Tuesday, July 30, 2019
DAC
What happens when your web analytics team evolves into a breakthrough center of excellence? You double down, re-imagine the possibilities, and give it the freedom to create transformative,...
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How Data is Changing Holidays—and the Way We Book Them
Tuesday, July 23, 2019
Eli Grant
We’re travelling more than we ever have before. According to the United Nations World Tourism Organisation (UNWTO), there were 1.4 billion international tourist arrivals in 2018, half of which...
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The Sky Is Not Falling: Apple ITP 2.2 and What It Means For Marketers
Friday, May 17, 2019
Sari Stein
When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community....
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How Econometrics Helps Us See the Bigger Picture
Thursday, March 21, 2019
Kuhan Puvanesasingham
The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometres underground within a nickel mine in Northern Ontario. Shielded from background...
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Our Thriving Partnership with Adobe—and What it Means for Our Clients
Thursday, March 07, 2019
Eli Grant
Over the last 15 years, we have helped brands plan, implement, and operate their marketing technology ecosystems—and Adobe, as the recognised market leader in enterprise digital solutions, has been...
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It’s Official: We’re Adobe Certified Experts
Tuesday, February 12, 2019
Adrian Tudorache
Change is inevitable, but growth takes vision and enterprise—especially in the fast-evolving world of digital, where the right tools and expertise can make the difference between getting ahead and...
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Feed Your Search Engine: A New Era in Ecommerce
Tuesday, February 05, 2019
Isharpal Singh
If you’re an e-commerce retailer, you already know how hard it is to acquire new customers and drive sales while competing against the giants like Amazon, Walmart, and Overstock. But digital...
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