Blog

Digital Marketing 2020: 5 content developments you need to prepare for
Tuesday, December 03, 2019
Melissa Chen
If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here...
Read more
Hey, BERT! Meet the Google AI set to change search forever
Wednesday, November 27, 2019
Simon Green
For all its myriad patents, products, services, and initiatives, Google’s goal is neatly summed up in a concise mission statement: to organise the world’s information and make it...
Read more
Boost your email open rates with these subject line tips
Thursday, November 07, 2019
Courtney Hardwick
Did you know that the total number of business and consumer emails sent and received per day will exceed 293 billion in 2019, and is forecast to grow to over 347 billion by the end of 2023? Chances...
Read more
TikTok: The New Social Platform Making Waves
Wednesday, July 03, 2019
Melissa Chen
There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube...
Read more
3 Ways Hotels can Drive More Bookings with Localised Content
Wednesday, May 15, 2019
Tzvi Grosman
The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more...
Read more
Latest Instagram Update Hides Like Count
Monday, May 06, 2019
Orli Kessel
Instagram has begun testing a significant change to its platform—removing the public like count and making this metric visible only to the content creator. The test has been rolled out to a select...
Read more
Our Top 4 Takeaways from AToMiCon 2019
Monday, March 11, 2019
Justin Teng
Diversity was the watchword at AToMiCon 2019 last week. Some of the biggest, most innovative brands in digital—PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few—shared their strategies,...
Read more
RE: How to Stop Sending Terrible Emails
Tuesday, January 08, 2019
Orli Kessel
How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8...
Read more
3 Strategies to Drive Lead Gen in Higher Education
Thursday, November 29, 2018
Lia Madray
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local,...
Read more
3 Content Strategy Trends to Prioritise in 2019
Tuesday, November 27, 2018
Tzvi Grosman
It seems like just yesterday that we were making our content strategy predictions for 2018. Last year, we looked at the rise of voice search, local content strategies, and increased content promotion...
Read more