Blog

Podcasting is the new radio—and it offers priceless opportunities
Wednesday, October 21, 2020
Marina Azmy
Like the sense of suspense in an old time radio drama, digital audio has been steadily establishing prominence over the past decade. According to eMarketer, in fact, digital audio accounted for most...
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Audio killed the video star? How audio drives engagement in the age of multi-screening
Tuesday, July 07, 2020
Orli Kessel
🎧 Listen to this post You may have noticed a trend emerge in the past couple of years that has content creators—ranging from news outlets to scholarly article resources—offering readers the...
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5 reasons why now is the time to invest in content
Wednesday, June 03, 2020
Robert Cooney
Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much...
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4 key email marketing considerations during COVID-19
Tuesday, May 12, 2020
Lauren Ross
In these unusual days of the COVID-19 era, email marketers across countless industries have suddenly found themselves asking the same questions. Should my campaigns still be active? What is okay to...
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The best ads of the decade: 2010-2019
Friday, December 27, 2019
Melissa Chen
It was the best of ads, it was the worst of ads… Actually, we’re not going to talk about the worst, because who needs that negativity going into 2020?! What a decade it’s been. And what a lot...
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Digital Marketing 2020: 5 content developments you need to prepare for
Tuesday, December 03, 2019
Melissa Chen
If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here...
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Hey, BERT! Meet the Google AI set to change search forever
Wednesday, November 27, 2019
Simon Green
For all its myriad patents, products, services, and initiatives, Google’s goal is neatly summed up in a concise mission statement: to organise the world’s information and make it...
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Boost your email open rates with these subject line tips
Thursday, November 07, 2019
Courtney Hardwick
Did you know that the total number of business and consumer emails sent and received per day will exceed 293 billion in 2019, and is forecast to grow to over 347 billion by the end of 2023? Chances...
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TikTok: The New Social Platform Making Waves
Wednesday, July 03, 2019
Melissa Chen
There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube...
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3 Ways Hotels can Drive More Bookings with Localised Content
Wednesday, May 15, 2019
Tzvi Grosman
The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more...
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