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Whatever your personal view on Valentine’s Day may be – a special day for you to spend time with and spoil your loved ones, or a shallow, commercial, capitalist invention to steal your money and make you feel inadequate – the fact is that Valentine’s Day means money, and plenty of it. Generating over $20 […]
The importance of local SEO cannot be overlooked. With the rise of mobile use and Google’s increasingly sophisticated understanding of user intent, ranking locally has become the best way to increase footfall into local businesses. Rather than focus on the Local Pack (which is the map/geographic-focused results often appearing at the top of the […]
It would have been difficult to miss the vlogger debacle that kicked off this month when YouTuber Elle Darby, with 99,000 subscribers, was exposed for asking the owner of a Dublin hotel for free accommodation in exchange for some social media publicity. Contrary to how many local business owners might have responded, hotelier Paul Stenson, […]
Opinion is likely to be very divided over IKEA’s new magazine promotion, which offers discounted cribs to expecting mums. The only catch is that the woman must pee on the ad, and if they are pregnant, the promo code will be revealed! The ad, which is running in Amelia, one of Sweden’s most widely-read women’s […]
The festive season is almost upon us, and now’s the time for online retailers to be promoting their Christmas bestsellers, if they aren’t already. Christmas is such a critical time of the business year, and as James Murphy, chief executive of ad agency Adam & Eve DDB, put it in an interview with The Guardian ,“if Christmas […]
Over this past year YouTube have struggled to maintain good relationships with advertisers. This was due to the scandal breaking out that ads were being placed next to videos of hate speeches. To find out more on the consequences and how this affected YouTube, read below. What happened? In March, YouTube received a backlash when […]
Recent studies have shown that the average human in 2017 has an attention span of 8 seconds. This officially means we can focus for less amount of time than your average gold-fish. Great stuff. Given the fact that consumers are unable to concentrate on anything for longer than a few seconds, while being constantly bombarded […]
The gender-neutral branding debate resurged this summer when shoe manufacturer Clarks received a barrage of complaints over its “sexist” school shoes, and in particular a girls’ range named the “Dolly Babe” (which compared with its “Leaders” boys’ range). Parents were also appalled by the difference in quality between the two ranges, with the boys’ shoes being […]
The influencer marketing space has boomed over the past few years with brands of all shapes and sizes getting involved, largely driven by rising consumer preference for the opinion of trusted individuals, over and above the voice of the brand itself. For the relationship between an influencer and their followers to be truly genuine and […]
Influencer marketing has come a long way over the past few years, and on the whole, brands are recognising the importance of collaborating with individuals where there is a natural and genuine fit, through the core values they share maybe, and the audience they are impacting. The requirement to demonstrate authenticity has also never been […]