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The AI-powered content factory: How to generate blog posts, articles, and social updates
Tuesday, March 12, 2024
AI is revolutionizing content creation, making it faster and easier to produce blog posts, articles, and social updates. But the real magic happens when you combine AI’s efficiency with human...
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Authenticity, creativity, interactivity: How to target your content to Gen Z
Wednesday, November 08, 2023
Valerie Berthout
By 2026, it’s estimated that Gen Z (born between 1997 and 2012) will surpass millennials as the world’s largest consumer base. With younger people increasingly calling the shots in the consumer...
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AI for content: Brand alignment in the age of generative media
Wednesday, August 02, 2023
With the rise of generative media, DAC’s strategists and creatives can’t help but feel a thrill of excitement imagining the myriad ways this technology could be harnessed to help bring our ideas...
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How to create the right content for your business
Wednesday, February 15, 2023
Anyone from anywhere in the world can make content, but not everyone can create content that actually works or makes an impact on their target audience. The key is to speak with your audiences, not...
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2021 predictions: Breathe new life into your content after a tumultuous year
Tuesday, December 29, 2020
As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy. Will 2021 be the year voice search...
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Podcasting is the new radio—and it offers priceless opportunities
Wednesday, October 21, 2020
Like the sense of suspense in an old time radio drama, digital audio has been steadily establishing prominence over the past decade. According to eMarketer, in fact, digital audio accounted for most...
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Audio killed the video star? How audio drives engagement in the age of multi-screening
Tuesday, July 07, 2020
🎧 Listen to this post You may have noticed a trend emerge in the past couple of years that has content creators—ranging from news outlets to scholarly article resources—offering readers the...
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5 reasons why now is the time to invest in content
Wednesday, June 03, 2020
Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much...
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4 key email marketing considerations during COVID-19
Tuesday, May 12, 2020
Lauren Ross
In these unusual days of the COVID-19 era, email marketers across countless industries have suddenly found themselves asking the same questions. Should my campaigns still be active? What is okay to...
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The best ads of the decade: 2010-2019
Friday, December 27, 2019
It was the best of ads, it was the worst of ads… Actually, we’re not going to talk about the worst, because who needs that negativity going into 2020?! What a decade it’s been. And what a lot...
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