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Whatever your personal view on Valentine’s Day may be – a special day for you to spend time with and spoil your loved ones, or a shallow, commercial, capitalist invention to steal your money and...
The importance of local SEO cannot be overlooked. With the rise of mobile use and Google’s increasingly sophisticated understanding of user intent, ranking locally has become the best way to...
It would have been difficult to miss the vlogger debacle that kicked off this month when YouTuber Elle Darby, with 99,000 subscribers, was exposed for asking the owner of a Dublin hotel for free...
Opinion is likely to be very divided over IKEA’s new magazine promotion, which offers discounted cribs to expecting mums. The only catch is that the woman must pee on the ad, and if they are...
The festive season is almost upon us, and now’s the time for online retailers to be promoting their Christmas bestsellers, if they aren’t already. Christmas is such a critical time of the...
Over this past year YouTube have struggled to maintain good relationships with advertisers. This was due to the scandal breaking out that ads were being placed next to videos of hate speeches. To...
Recent studies have shown that the average human in 2017 has an attention span of 8 seconds. This officially means we can focus for less amount of time than your average gold-fish. Great stuff. Given...
The gender-neutral branding debate resurged this summer when shoe manufacturer Clarks received a barrage of complaints over its “sexist” school shoes, and in particular a girls’ range named...
The influencer marketing space has boomed over the past few years with brands of all shapes and sizes getting involved, largely driven by rising consumer preference for the opinion of trusted...
Influencer marketing has come a long way over the past few years, and on the whole, brands are recognising the importance of collaborating with individuals where there is a natural and genuine fit,...