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Digital moves fast.
Wednesday, August 30, 2023
The online marketplace hinges on customer feedback, creating a need for businesses to harness the value embedded in reviews. With the right approach to online reviews, businesses can improve their...
Thursday, July 06, 2023
Report after report is coming in that many businesses—especially service area business—are unable to verify themselves on Google. It doesn’t matter if you’re a standalone store or one of many...
Tuesday, May 02, 2023
The world of SEO is an everchanging landscape, and one area organisations may overlook when managing their organic content is local search. Local search, which involves optimising a company’s...
Google releases past reviews as new, which may have significant impact to your brand’s perception online
Friday, March 17, 2023
In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these...
Listen up, business leaders: Online reviews aren’t just for consumers and can drive business performance
Wednesday, March 08, 2023
Online reviews are an important tool for consumers in today’s digital age. Reviews help customers make informed decisions before making a purchase and give insight into the quality of the...
Tuesday, November 29, 2022
The holiday season is here and the pace of change is picking up in local search. Now is the time to catch up with all the news you need to know from one of the fastest moving fields in digital....
Wednesday, November 23, 2022
With the World Cup having already kicked off, Google is asking certain businesses—particularly bars and restaurants—if they will be showing World Cup games at their location. If listing owners...
Wednesday, October 19, 2022
Wouldn’t it be nice if Google Maps gave you an instant flavour of the particular area you’re looking at? The platform, after all, is no longer used for driving directions...
Thursday, September 29, 2022
The seasons changed in September—as did the world of local search. Find out how Google updated its algorithm, geared up for the holiday season, and got granular with review content. Here’s...
Wednesday, August 31, 2022
Even during the laziest days of late summer, the world of local search keeps turning. In fact, this August brought more than its fair share of major changes and noticeable updates. Here’s all...