Blog

A Bright Future is Here
Wednesday, June 27, 2018
admin
Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive revolutions—technology, media, data—and continue to do what we do best: connect brands with customers all the way down to the hyperlocal level. So […]
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DAC Group Wins SEMPO Award for Best Paid Search Campaign
Thursday, May 17, 2018
Kaora Genest
Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a […]
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Ebay launches visual search for its customers
Thursday, November 02, 2017
gwarner
There has been much talk this year of voice search, yet not so much attention has been given to visual search, which has been quietly bubbling beneath the surface. There’s no denying that our world has evolved into a highly visual one, driven by the omnipotence of social media…so why shouldn’t we be able to […]
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How did Dove manage to make the same racist mistake…again?
Friday, October 13, 2017
gwarner
Getting called out for creating a racist ad once, is unacceptable and embarrassing. But being accused of making the same mistake, again, is quite frankly…mind boggling. At the start of this week, personal care brand Dove, owned by Unilever, was shamed into pulling a three second ad that it had made for its US Facebook […]
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Our latest recruit: Rachel Davies
Monday, October 09, 2017
eschaffer
Today we are introducing our latest recruit to the team: Rachel Davies, who is joining us as a Paid Media Executive. ES: Who are you? RD: I am the new Paid Media Executive at DAC Group Edinburgh! I’m originally from a small town called Castle Douglas in the South West of Scotland and moved to Edinburgh […]
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We’re Going to TFM!
Wednesday, September 06, 2017
tcochrane
We’ve got some exciting news to share with you! On 27-28 September, DAC Group UK will be speaking at the Technology for Marketing event in London. Here’s everything you need to know: What is TFM? Technology for Marketing (TFM) is the only marketing event in the UK dedicated entirely to marketing technology. TFM 2017 is […]
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Twitter celebrates 10 years of the #hashtag
Wednesday, August 30, 2017
gwarner
It’s been 10 years since the hashtag first appeared on Twitter, created by Chris Messina, a developer at Google at the time. It was his idea to use the # US pound sign as a way to aggregate tweets around a particular topic, which he first published within a tweet on 23 August, 2007. Some […]
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Our Latest Recruit: Emily Schaffer
Thursday, August 03, 2017
jgartin
Today we are introducing our latest recruit to the team: Emily Schaffer, who is joining us as a Marketing Assistant. AG: Who are you? ES: I’m the lucky new marketing assistant who managed to secure a placement for my third year of university with Ambergreen. I am originally from Musselburgh, so I’m already familiar with the beautiful […]
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The Guardian and Observer newspapers to become tabloids next year
Friday, June 16, 2017
gwarner
It’s a sign of the times, and the state of print journalism in the UK, that The Guardian and its sister Sunday paper The Observer will become tabloid newspapers from early 2018. Their shrinking size, from the current tall and slim European-style ‘Berliner’ format to tabloid dimensions, is symbolic of the ongoing battle to keep […]
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Ambergreen Are Doing Tough Mudder!
Thursday, June 15, 2017
jgartin
Some very reckless brave members of the Ambergreen team (Adam, Joey, Angeliki, and Yana) are taking on the Tough Mudder challenge this Saturday, the 17th of June! Facing 13 obstacles over five miles, we’ll be tackling mud-filled pipes, 10-foot-tall walls, and mud – lots and lots of mud . . . We’re doing this to raise […]
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