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Creative that performs: Influencer and user-generated content in paid social
Tuesday, February 13, 2024
Beryl Grannec
Influencer partnerships and user-generated content (UGC) are potent tools in the brand arsenal, especially in efforts to generate awareness, promote trust, and drive consideration. Many brands...
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Google’s most significant updates in 2023
Monday, February 12, 2024
Last year, Google rolled out numerous updates. In addition to enhancing spam detection and AI integration, the search giant aimed to establish dominance over other review platforms and urged...
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30 marketing resources recommended by DAC experts
Thursday, January 11, 2024
Tamara Garcia
It’s imperative to stay up to date with the latest trends and tools in the ever-evolving world of marketing—but that’s easier said than done. To help you navigate this dynamic landscape, our...
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DAC turned 50! Highlights from our Next Level celebrations
Thursday, August 04, 2022
After 50 years of delighting clients, rising to every challenge, and making unforgettable memories along the way, DAC is celebrating an extraordinary milestone. And celebrate we did! Earlier this...
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How we’re making every day Earth Day
Thursday, April 22, 2021
“We have forgotten how to be good guests, how to walk lightly on the earth as its other creatures do.” –Barbara Ward As we celebrate Earth Day, we are reminded to be kinder to our...
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How diverse is DAC?
Thursday, November 05, 2020
Linda Pickering
We’ve been in business for almost 50 years—and you don’t grow a successful business that lasts that long without learning a few things. In our hearts (and with our eyes and ears), we...
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How DAC has embraced virtual events
Tuesday, October 27, 2020
Erika Halili
Every cloud has a silver lining. As we have learned how to adapt during times of uncertainty, we’ve also uncovered some unique opportunities to leap out of our collective comfort zone and push...
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DAC at Ad Age Women to Watch: Leading innovation during crises
Tuesday, September 22, 2020
At the Women to Watch conference and awards, Ad Age not only recognises and celebrates the achievements of women who have made strides in advertising and marketing, but focuses on the challenges...
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The Open Book Club: Chapter 1
Wednesday, September 09, 2020
We have a zero-tolerance policy against racism or any other form of discrimination. But, in light of recent global events, we know that it’s not enough to simply state what you are for and...
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4 ways we’re creating a more diverse workplace
Wednesday, August 26, 2020
Over the last couple of months, DAC’s People and Culture team has taken the time to audit our existing policies, practices, and training. We’ve evaluated how they support our long-held...
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