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Managing the complexities of a paid search national retail search strategy? It doesn’t have to be intimidating – and taking control all starts with understanding what you are trying to achieve...
Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is...
“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in...
Scammers, black hat marketers, underhand tactics, pranksters etc, have unfortunately all been a part of the SEO industry, for quite some time. Local search is just as vulnerable, and it’s a problem...
Companies with sites that target time sensitive terms, for example, ‘flowers’ and ‘chocolates’ around Valentine’s Day or Mother’s Day, need to make sure that both their technical SEO and...
A new Gigya poll of 4,002 adults, spanning the UK and the US equally, has found that 68% of consumers don’t trust brands to keep their personal information secure. It’s a worrying finding in...
Last month DAC London and Ambergreen (the newest member to the DAC family) held an breakfast at Clerkenwell London called the New Consumer Journey. Over croissants and coffee, we discussed how...
Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day”...
Mobile apps are today used more than mobile browsers. They currently account for 84.9% of total mobile time spent (a 10.3% increase on last year), and nearly 20% of total media time, for US adults....
If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook...
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