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Case Study: Managing the Complexities of a National Paid Search Strategy for Bridgestone Retail Operations   
Wednesday, May 24, 2017
Felicia DelVecchio
Managing the complexities of a paid search national retail search strategy? It doesn’t have to be intimidating – and taking control all starts with understanding what you are trying to achieve...
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Google’s Marketing Keynote 2017
Wednesday, May 24, 2017
mfigures
Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is...
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How to Maximise Ad Viewability
Monday, May 15, 2017
“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in...
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How marketers can practice local SEO ethically
Tuesday, May 09, 2017
DAC
SEO
Scammers, black hat marketers, underhand tactics, pranksters etc, have unfortunately all been a part of the SEO industry, for quite some time. Local search is just as vulnerable, and it’s a problem...
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2017 General Election: a time sensitive political SEO omnishambles?
Monday, May 08, 2017
gwarner
SEO
Companies with sites that target time sensitive terms, for example, ‘flowers’ and ‘chocolates’ around Valentine’s Day or Mother’s Day, need to make sure that both their technical SEO and...
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Two-thirds of consumers don’t trust brands to keep their personal data safe
Friday, April 28, 2017
gwarner
A new Gigya poll of 4,002 adults, spanning the UK and the US equally, has found that 68% of consumers don’t trust brands to keep their personal information secure. It’s a worrying finding in...
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Implementing Customer Journey Mapping | The New Consumer Journey
Thursday, April 27, 2017
gwarner
Last month DAC London and Ambergreen (the newest member to the DAC family) held an breakfast at Clerkenwell London called the New Consumer Journey. Over croissants and coffee, we discussed how...
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Understanding Digital Ad Fraud and Bot Traffic
Wednesday, April 26, 2017
Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day”...
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What’s trending in the world of apps?
Wednesday, April 26, 2017
gwarner
Mobile apps are today used more than mobile browsers. They currently account for 84.9% of total mobile time spent (a 10.3% increase on last year), and nearly 20% of total media time, for US adults....
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Leveraging Local Facebook Pages
Monday, April 24, 2017
Molly Livermore
If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook...
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