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We took on Clas Ohlson, the third-largest Swedish retailer after Ikea and H&M, as a new digital services client in March this year. For the uninitiated, this brief visual overview available on...
As a long-time digital marketer, I’ve seen many trends in the ways brands buy digital media. Early on, brands leveraged digital as an extension of their offline buys, aiming to increase reach and...
In a move that’s very reminiscent of Google five or so years ago, Facebook has in the past few days made a big change to its News Feed algorithm which it says will “reduce the influence...
Many of our clients use Google Analytics as their main web analytics reporting tool. Therefore, we often get many queries on why “my data isn’t coming through correctly” or “not working as I...
A proficient bid optimisation strategy is key to the success of any Paid Media Campaign. The bids you place directly affect performance, deciding where your ads show, how visible they are, and...
Keyword rankings change all the time. It makes sense most of the time. Consistently producing engaging, relevant content? Your keyword rankings should exceed your competitors’. A competitor finally...
“We’ve solved attribution using machine learning – all you need to do is click a button and using our proprietary algorithms, we will automatically allocate your media budget at the...
Ad blocking has been around for years – mainly used by individuals downloading programs to remove “annoying” advertising from their online experience (think pop-ups and flashing banners). But...
Over the past few days, a new documentary about the history of SEO has been released, produced by digital marketing firm Ignite Visibility. ‘SEO:The Movie’ has already amassed more than 81,000...
ITV recently said that it plans to launch addressable TV within the next 12 months, enabling smaller and local businesses to target ads on a household-by-household basis. Its intention is to...
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