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Often, research into digital behaviour is segmented by age or generation, and by demographic group, but rarely are trends investigated between cities. A new US-focused study by The Local Search...
A well-crafted blog. An incisive video. A truly enlightening infographic. A good piece of content is the strongest way to connect with your audience. With so many marketing misconceptions about how...
According to a recent study conducted by AdAge, local digital advertising budgets are getting bigger – but with only one-third of marketers confident in their ability to successfully integrate all...
In part one of this three-part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics....
It’s a sign of the times, and the state of print journalism in the UK, that The Guardian and its sister Sunday paper The Observer will become tabloid newspapers from early 2018. Their shrinking...
We are thrilled to announce the launch of our latest white paper, “Customer-First Retail”, examining the importance of local and customer experience for retailers hoping to connect with today’s...
Some very reckless brave members of the DAC team (Adam, Joey, Angeliki, and Yana) are taking on the Tough Mudder challenge this Saturday, the 17th of June! Facing 13 obstacles over five miles,...
This morning in Britain we woke to the news of a hung parliament, with the Conservatives having failed to secure a majority vote. There will be lots to play for in the coming days, and search data...
The world of customer reviews is changing. There was a time where a customer had to go into a store to complain; this then evolved into phoning customer services to resolve a query; then came the age...
Setting its sights on the restaurant sector first, Microsoft Bing has begun integrating chatbots into its local business search results. Through its newly launched Business Bot program, bots will...
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